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Touch-Point Life Cycle Method
- 2. • • •
- 4. Awareness Experience Discovery Acquisition
- 5. Push Marketing Product/ Pull Service Marketing Sales
- 6. Push Awareness Marketing Product/ Pull Experience Discovery Service Marketing Acquisition Sales
- 8. Push Awareness Achieved By Marketing • •
- 9. Push Pull Awareness Discovery Achieved By Marketing • •
- 10. Push Acquisition Awareness Achieved By Sales Marketing • •
- 11. Product/ Push Experience Awareness Achieved By Marketing Service • •
- 12. Awareness Discovery Acquisition
- 13. Awareness Experience Discovery Acquisition
- 14. Experience Awareness Acquisition
- 15. Experience Awareness Awareness Acquisition