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•      Tortilla Soup (2001,
                Samual Goldwyn Co.) is a
TORTILLA SOUP   film about a Mexican-born
                widower living in Southern
                California derived from Ang
                Lee’s film, Eat Drink Man
                Woman (1994), which is
                about a Taiwanese star chef
                •      Tortilla Soup is a white
                middle-class perception of
                Mexican culture, which uses
                stereotypes and beautifully
                prepared Mexican cuisine in
                an attempt to take
                mainstream America on a tour
                of Mexican culture
WHY STUDY FOOD FILMS?


•   Studying food films allows insight into the
    consumption of other cultures via their foodways
    (Lindenfeld, 2007, p 305)

• Culinary Tourism is the idea that we can learn about
  other cultures by learning about their cuisine and
  dining experiences

•    Culinary tourism is a factor in commercialism,
    mainstream film, culture, and a desire to be
    familiarized with different cultures without having to
    actually interact with them
OBJECTIVE and RATIONALE

•       Using the Critical Approach, Laura Lindenfeld
demonstrates how Tortilla Soup functions as a mediated
tourist experience, allowing us to visit a Mexican
American family to experience diversity… from a safe
distance (Lindenfeld, 2007, p 304)
•       Lindenfeld suggests that while the film attempts to
deconstruct homogenizing notions of Latinadad, it is
unsuccessful, as it reaffirms hegemonic ideologies about
Latinos that privilege being white (p 304)
•       Ultimately, Lindenfeld suggests through her
qualitative analysis, that Hollywood lacks educational,
accurate, and non-discriminatory perceptions that would
result in a realistic film about Mexican culture.
•          Tortilla Soup’s
representation of Mexican        STEROTYPES
Americans as white middle
class equivalents, do not
allow the viewers of the film
to experience a realistic
Mexican culture.
•          Latina femininity
stereotypes are present as
the film stays consistent with
Hollywood by portraying
Latina women as either the
“sexualized spitfire” or the
“traditional señorita” (p 311)
this limits Latina women and
how they are perceived by
film viewers.
THE MARKETING AND PREJUDICE LEGISLATION
               ASPECTS

  Marketers are romanticizing minorities, specifically
  Latinos, in order to market products that appear authentic
  and marketable, when in fact, anti-immigration and anti-
  bilingual legislation has passed in several states.




Quote1: “ As anti-immigration and anti-
 bilingual legislation mounts, hunger pangs
 for Latino talent grow in the entertainment
 industry” (Lindenfeld, 2007, p. 306
MARKETING TRENDS
ANTI-IMMIGRATION/BILINGUALISM
                   LEGISLATION
    Proposition 227, which severely limits bilingual education programs
    and mandates a “one size fits all” approach to teaching English to K–12
    students, is placed on the June 1998 ballot and eventually passes.
    APALC joins other advocates to fight Prop 227 and also plays a
    supportive role in Angel V. v. Davis, a constitutional challenge to Prop
    227, on behalf of limited and non-English proficient students in
    California’s public schools. The challenge fails to overturn Prop 227,
    although the state is required to provide mechanisms for schools to
    petition school districts for exemptions based on student needs.




California
ANTI-IMMIGRATION/BILINGUALISM
    LEGISLATION IN ARIZONA
QUOTES AND QUESTIONS AS FOOD FOR
                   THOUGHT
Quote1: “ As anti-immigration and anti-bilingual legislation mounts, hunger
   pangs for Latino talent grow in the entertainment industry” (Lindenfeld,
   2007, p. 306


Quote 2: “The affinity for Southwestern Cuisine in the US, can be convincingly
   interpreted as an act of cultural , an appropriation of the borderland foods in
   the hopes of neutralizing the power and voice of people, particularly Latinos
   in the region” (Lindenfeld, 2007, p 308


Question 1: Do you think it is possible that the
  researcher has overthought the issue of culture as
  it pertains to this particular film? Is Tortilla Soup
  really just a feel good film about Mexican cuisine
  that is being attacked by Lindenfeld?

Question 2: What is your opinion about the fact that
  the food which is depicted in Tortilla Soup was
  actually designed by Milliken and Feniger, neither
  of whom is of Mexican descent?

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Tortilla soup

  • 1. Tortilla Soup (2001, Samual Goldwyn Co.) is a TORTILLA SOUP film about a Mexican-born widower living in Southern California derived from Ang Lee’s film, Eat Drink Man Woman (1994), which is about a Taiwanese star chef • Tortilla Soup is a white middle-class perception of Mexican culture, which uses stereotypes and beautifully prepared Mexican cuisine in an attempt to take mainstream America on a tour of Mexican culture
  • 2. WHY STUDY FOOD FILMS? • Studying food films allows insight into the consumption of other cultures via their foodways (Lindenfeld, 2007, p 305) • Culinary Tourism is the idea that we can learn about other cultures by learning about their cuisine and dining experiences • Culinary tourism is a factor in commercialism, mainstream film, culture, and a desire to be familiarized with different cultures without having to actually interact with them
  • 3. OBJECTIVE and RATIONALE • Using the Critical Approach, Laura Lindenfeld demonstrates how Tortilla Soup functions as a mediated tourist experience, allowing us to visit a Mexican American family to experience diversity… from a safe distance (Lindenfeld, 2007, p 304) • Lindenfeld suggests that while the film attempts to deconstruct homogenizing notions of Latinadad, it is unsuccessful, as it reaffirms hegemonic ideologies about Latinos that privilege being white (p 304) • Ultimately, Lindenfeld suggests through her qualitative analysis, that Hollywood lacks educational, accurate, and non-discriminatory perceptions that would result in a realistic film about Mexican culture.
  • 4. Tortilla Soup’s representation of Mexican STEROTYPES Americans as white middle class equivalents, do not allow the viewers of the film to experience a realistic Mexican culture. • Latina femininity stereotypes are present as the film stays consistent with Hollywood by portraying Latina women as either the “sexualized spitfire” or the “traditional señorita” (p 311) this limits Latina women and how they are perceived by film viewers.
  • 5. THE MARKETING AND PREJUDICE LEGISLATION ASPECTS Marketers are romanticizing minorities, specifically Latinos, in order to market products that appear authentic and marketable, when in fact, anti-immigration and anti- bilingual legislation has passed in several states. Quote1: “ As anti-immigration and anti- bilingual legislation mounts, hunger pangs for Latino talent grow in the entertainment industry” (Lindenfeld, 2007, p. 306
  • 7. ANTI-IMMIGRATION/BILINGUALISM LEGISLATION Proposition 227, which severely limits bilingual education programs and mandates a “one size fits all” approach to teaching English to K–12 students, is placed on the June 1998 ballot and eventually passes. APALC joins other advocates to fight Prop 227 and also plays a supportive role in Angel V. v. Davis, a constitutional challenge to Prop 227, on behalf of limited and non-English proficient students in California’s public schools. The challenge fails to overturn Prop 227, although the state is required to provide mechanisms for schools to petition school districts for exemptions based on student needs. California
  • 8. ANTI-IMMIGRATION/BILINGUALISM LEGISLATION IN ARIZONA
  • 9. QUOTES AND QUESTIONS AS FOOD FOR THOUGHT Quote1: “ As anti-immigration and anti-bilingual legislation mounts, hunger pangs for Latino talent grow in the entertainment industry” (Lindenfeld, 2007, p. 306 Quote 2: “The affinity for Southwestern Cuisine in the US, can be convincingly interpreted as an act of cultural , an appropriation of the borderland foods in the hopes of neutralizing the power and voice of people, particularly Latinos in the region” (Lindenfeld, 2007, p 308 Question 1: Do you think it is possible that the researcher has overthought the issue of culture as it pertains to this particular film? Is Tortilla Soup really just a feel good film about Mexican cuisine that is being attacked by Lindenfeld? Question 2: What is your opinion about the fact that the food which is depicted in Tortilla Soup was actually designed by Milliken and Feniger, neither of whom is of Mexican descent?