In my Crea,MLS & Competition Bureau diatribe I mentioned the ‘Elevator Pitch and Personal Biography WORKBOOK’ I wrote as a good place for agents to use as a starting point for their contemplation and consideration of the value that they provide to their clients. Many have been very generous in their comments to me as to how helpful they found it to be.
This document discusses strategies for bankers to get in the door with new prospects. It addresses using referrals as a source for new business. Specifically, it notes that building momentum in the first 3 meetings and consistently getting the first appointment are critical for prospecting new relationships. To do this, bankers should establish their business acumen and align with the prospect's business strategy in early meetings. They should also get introductions through referrals from those the prospect trusts, as this helps build rapport more quickly. The document provides tips for asking existing clients and contacts for referrals, noting that most business owners are willing to provide them but bankers often fail to ask. It emphasizes directly asking contacts to introduce specific prospects over more passive approaches to referral requests
The document discusses how focusing content marketing around buyer personas can lead to greater success. It provides three rules for buyer-guided content marketing: 1) Make buyers the center of the marketing universe by understanding their needs and problems, 2) Align all company stakeholders around what buyers care about through the use of accurate buyer personas, and 3) Avoid jargon and unnecessary words in content by writing for buyers, not the company. The document also outlines five key insights about buyers that should be captured in buyer personas to properly inform content strategy.
Ever wondered how to use LinkedIn to sell more real estate? See this presentation for realestate.com.au on how you can use LinkedIn to build your personal brand, identify clients, connect with them, share content and create a lead. Learn more at www.ragingdigital.com
This presentation is an interactive workshop to use with clients to help them understand and develop mission and mission statements. It was prepared for the CMO and head of retail for Dime Savings Bank of Williamsburg, but can be applied to any business. In this presentation you will learn the difference between these two commonly blurred company statements, go through interactive exercises to help develop them, and learn from the best visions and missions in the business.
This document provides guidance on starting a small business through a toolkit called "Be Your Own Boss." It introduces the toolkit as a simplified guide for new entrepreneurs based on over 10 years of research. The toolkit breaks the complex startup process down into checklists to complete tasks like ordering business cards and incorporating the business. It encourages entrepreneurs to make mistakes quickly and get feedback to learn what customers want. The overall message is to stop planning and start doing the work of starting a business.
This document provides a template for creating a social business plan. It includes sections for describing the customer experience, conducting market research, developing a vision and objectives, outlining activities and earned income strategies, creating financial projections, and addressing legal and operational considerations like marketing, staffing, and health and safety. The template is intended to guide comprehensive planning to help social enterprises develop sustainable, impactful organizations.
This document provides guidance on turning a hobby into a business. It discusses identifying problems customers have that a product or service could solve. Key aspects of developing a business plan are covered, including defining the target market, differentiating the product or service, and creating an executive summary to pitch the business idea. The goal is to inspire and teach people how to pursue their passions as occupations.
This document discusses strategies for bankers to get in the door with new prospects. It addresses using referrals as a source for new business. Specifically, it notes that building momentum in the first 3 meetings and consistently getting the first appointment are critical for prospecting new relationships. To do this, bankers should establish their business acumen and align with the prospect's business strategy in early meetings. They should also get introductions through referrals from those the prospect trusts, as this helps build rapport more quickly. The document provides tips for asking existing clients and contacts for referrals, noting that most business owners are willing to provide them but bankers often fail to ask. It emphasizes directly asking contacts to introduce specific prospects over more passive approaches to referral requests
The document discusses how focusing content marketing around buyer personas can lead to greater success. It provides three rules for buyer-guided content marketing: 1) Make buyers the center of the marketing universe by understanding their needs and problems, 2) Align all company stakeholders around what buyers care about through the use of accurate buyer personas, and 3) Avoid jargon and unnecessary words in content by writing for buyers, not the company. The document also outlines five key insights about buyers that should be captured in buyer personas to properly inform content strategy.
Ever wondered how to use LinkedIn to sell more real estate? See this presentation for realestate.com.au on how you can use LinkedIn to build your personal brand, identify clients, connect with them, share content and create a lead. Learn more at www.ragingdigital.com
This presentation is an interactive workshop to use with clients to help them understand and develop mission and mission statements. It was prepared for the CMO and head of retail for Dime Savings Bank of Williamsburg, but can be applied to any business. In this presentation you will learn the difference between these two commonly blurred company statements, go through interactive exercises to help develop them, and learn from the best visions and missions in the business.
This document provides guidance on starting a small business through a toolkit called "Be Your Own Boss." It introduces the toolkit as a simplified guide for new entrepreneurs based on over 10 years of research. The toolkit breaks the complex startup process down into checklists to complete tasks like ordering business cards and incorporating the business. It encourages entrepreneurs to make mistakes quickly and get feedback to learn what customers want. The overall message is to stop planning and start doing the work of starting a business.
This document provides a template for creating a social business plan. It includes sections for describing the customer experience, conducting market research, developing a vision and objectives, outlining activities and earned income strategies, creating financial projections, and addressing legal and operational considerations like marketing, staffing, and health and safety. The template is intended to guide comprehensive planning to help social enterprises develop sustainable, impactful organizations.
This document provides guidance on turning a hobby into a business. It discusses identifying problems customers have that a product or service could solve. Key aspects of developing a business plan are covered, including defining the target market, differentiating the product or service, and creating an executive summary to pitch the business idea. The goal is to inspire and teach people how to pursue their passions as occupations.
FOCUS: Describe your company in one sentenceRon McFarland
Most companies have vague images, but some companies have extremely clear images of who they are and who they serve. They use this clear image as a competitive advantage. How do they create that image? Have a look at this presentation, as it will give top management of a company the procedures to follow. When studying this issue and preparing this presentation, I have found the steps extremely helpful. I hope you do too.
PS: I found a error in the presentation. Notice slide #19, line #4. It should read, "Discuss how to separate yourself from others over the long-term." I'm sorry about that.
Designing Strategy: Realign Your Mission and Values With Your Digital PresenceBryan Merica
The idea behind “Designing Strategy” isn’t simply about building a slick-looking website with all the latest bells, whistles, and social media plug-ins. Instead, it’s about asking oneself all of the questions that need to be answered when building an online presence, and using those answers to form an outreach, engagement, or marketing game plan.
This document provides guidance on developing effective buyer personas to guide content marketing strategies. It outlines three main rules: 1) Make buyers the center of your universe by deeply understanding their needs and priorities rather than focusing on your own product features, 2) Align all internal stakeholders around what the buyer cares about based on real buyer insights rather than individual opinions, and 3) Avoid jargon and use simple, clear language from the buyer's perspective. It then describes the "Five Rings of Buying Insight" that are essential for creating an accurate buyer persona: priority initiatives, success factors, perceived barriers, buyer's journey, and decision criteria. Developing personas based on these insights will allow content to be targeted directly at buyers' true needs
How to brand yourself and get your freelancing business out of the garageApprove Me
People looking to hire a freelancer are put into the same position; they don’t have time to individually examine each qualified person for an extended period of time. They’re going to pick the one who stands out the most.
On Oct. 9th, Hubspot's Principle Marketing Consultant Stephanie Lussier presented to Atlanta marketers summarizing the Inbound conference, and introducing Hubspot's new tools and features. See the slides she used right here.
Open Pantry Consulting - How To start Or Renew Your Food BusinessShaun de Vries
The document provides a practical guide for starting or renewing a food business. It covers key topics such as conception of the business concept, branding, marketing, financing, location selection, menu development, design and fitout, talent acquisition, and operations. The guide emphasizes defining the concept, purpose, and value proposition to develop a strong brand identity. It also stresses financial planning, supplier selection, staff training, and establishing standard operating procedures for long-term success.
This document provides tips for creating an effective LinkedIn profile to help with job hunting. It recommends including a professional photo, filling out all profile sections with relevant details from your resume or CV, customizing your public profile to stand out to recruiters. The document also suggests connecting with contacts, joining relevant industry groups to get noticed, and following companies of interest to stay informed on opportunities and learn more about their needs for interviews. LinkedIn is positioned as an important professional networking platform that allows users to develop their knowledge, reputation, and connections beyond just job postings.
The document provides tips and techniques for researching leads and prospecting. It recommends researching leads on LinkedIn, Twitter, and through HubSpot's Marketing Grader and Lead Intelligence tools. The research aims to qualify leads, determine priority, and find opportunities to connect. Prospecting tips include focusing on activity over outcomes and avoiding procrastination behaviors. The presentation provides frameworks for researching leads systematically and prospecting effectively.
How to Write A Great Bio for buskers, spruikers, product demonstrators, enter...Desley Cowley
Buskers, Spruikers, In Store Demonstrators, Visual Merchandisers, Cooking Demonstrators, Costumed Characters
Whether you decide to register for gigs Australia’s premier online directory for short term retail industry talent you'll get some ideas for writing your own bio from this brochure!
Kanan Farhat (380)business plan templateKanan Farhat
Here are the key steps to take to identify your competitors:
1. Conduct online searches for companies offering similar products/services in your industry and location.
2. Ask potential customers who else they consider when choosing between options.
3. Check industry directories and trade publications. They often list major players.
4. Drive or walk around your target market and neighborhood to spot competitors.
5. Search social media for any companies promoting similar offerings nearby.
Once you've identified likely competitors, collect details on their products/services, pricing, locations, years in business, perceived strengths/weaknesses. This will help in your competitive analysis.
You are likely wondering why this book is different from other information about Fiverr you have heard before. The methods in this book are related to using only one kind of service which converts to another, more valuable, use which runs without much effort from you. Curious yet?
Your goal is to make money through minimal effort and replication. If you examine the system in place closely, you will find several opportunities to do this.
If you are looking for motivational speeches or fancy wordplay, you are looking in the wrong place. This book will get straight into the specific actions you will need to take to earn money. If having a specific plan of action isn’t enough to make you begin to work, you may be in the wrong place.
ChurnZero Presents Bob London: HOW TO LEARN WHAT YOUR CUSTOMERS AREN’T TELLIN...Chief Listening Officers
This document provides a framework for customer success managers to discover and share customer insights. It discusses conducting curiosity calls with customers to gain unspoken or unexpected insights. The framework involves assessing a company's innovation, insights, value-add, customer service and core offering from the customer's perspective. Customer insights should then be shared with relevant teams through executive summaries highlighting insights and recommended actions. The goal is to use customer feedback to make real improvements that can increase value, revenue, sales messaging and reduce churn.
Preview of the Book - The Mind of Business Plan
Introduction
I found a need in the market for would-be entrepreneurs who require a resource which is simple, short and to-the-point for creating a business plan. It should guide the entrepreneur at every stage of the process, while focusing on the startups. It should be able to help even the first time entrepreneurs. The most important activity in developing a business plan is to think through each point of potential business in depth then based upon that knowledge and information create a perfect write-up about the topic which would answer most of the queries of the reader. This book would help you by taking you through that process of thinking and writing.
This document provides guidelines for creating successful listings on the marketplace website Fiverr. It begins with an overview of Fiverr, explaining that vendors can offer services for $5 each. The main part of the document outlines six rules for listings: 1) Include a video, 2) Use an eye-catching title, 3) Include a custom image, 4) Write a specific description, 5) Stand out as an individual, and 6) Post at least 20 listings. Following these rules is said to increase sales by emphasizing qualities like engagement, memorability, detail and uniqueness. The document suggests getting creative with a variety of potential services to maximize income from multiple streams.
The document provides guidance on defining and promoting a staffing firm's brand. It discusses conducting research to understand a brand, such as interviewing clients and candidates. It also offers tips on using LinkedIn to promote a brand, including building out personal profiles, engaging connections, and using the company page and status updates. The goal is to develop a brand identity and message and effectively communicate it through social media and other channels to attract both clients and candidates.
This document provides an overview of a digital lead generation process consisting of 9 steps: 1) defining a target audience and their problem, 2) positioning one's firm to solve that problem, 3) developing a valuable lead magnet, 4) identifying where the target audience can be found online, 5) crafting an attention-grabbing hook, 6) including an email capture mechanism, 7) delivering the lead magnet, 8) implementing a nurturing program, and 9) achieving conversions. The process is designed to generate targeted leads by addressing an audience's unawareness through content that moves them from interest to consideration and ultimately conversion.
Supercharging your agency brand - Your blog can bring you leads.Get Inbound
This is a modified version of a presentation I delivered to a group of agencies in London on the 14th of October about how they can attract more of the right types of customers and help agencies convince their customers that they would like to blog by blogging themselves regularly.
This presentation presents a blueprint for how financial planners can build a simple business plan for their RIAs. Many firm owners are walking in the dark without a map of where they WANT to go. A business plan acts like a GPS, they still have to move around obstacles and barriers, but it points them in the right direction of their revenue goals.
11 coins that makes billions in business - ARISE ROBYArise Roby
These 11 coins can turn your kick start business to become a giant to earn billions in this competitive world.It makes one to come up hurdles and lead everyone.
- Home sales in the Greater Toronto area reached a new record in April 2010 with 10,898 sales, up 34% from April 2009. The average price was $437,600, up 13% from April 2009.
- The types of homes sold in April 2010 were: single detached (5,263 sales), condo apartments (2,468), condo townhouses (869), and semi-detached (1,299). The median prices for each were: single detached - $462,000, condo apartment - $279,000, condo townhouse - $277,000, and semi-detached - $374,000.
- Home sales are expected to remain strong in the
- The document provides housing market statistics for the Greater Toronto Area (GTA) in March 2010, including sales, new listings, prices and housing type breakdowns.
- Total March sales were 10,430, with an average price of $434,696. First quarter sales reached a record 22,418.
- Single detached homes made up 47.6% of sales, with a median price of $458,000. Condo apartments were the second most sold property type at 23.1% of sales.
- The housing market rebounded strongly after the economic downturn, and home prices are expected to continue growing in 2010, but at a slower single-digit pace as new listings outpace sales
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Most companies have vague images, but some companies have extremely clear images of who they are and who they serve. They use this clear image as a competitive advantage. How do they create that image? Have a look at this presentation, as it will give top management of a company the procedures to follow. When studying this issue and preparing this presentation, I have found the steps extremely helpful. I hope you do too.
PS: I found a error in the presentation. Notice slide #19, line #4. It should read, "Discuss how to separate yourself from others over the long-term." I'm sorry about that.
Designing Strategy: Realign Your Mission and Values With Your Digital PresenceBryan Merica
The idea behind “Designing Strategy” isn’t simply about building a slick-looking website with all the latest bells, whistles, and social media plug-ins. Instead, it’s about asking oneself all of the questions that need to be answered when building an online presence, and using those answers to form an outreach, engagement, or marketing game plan.
This document provides guidance on developing effective buyer personas to guide content marketing strategies. It outlines three main rules: 1) Make buyers the center of your universe by deeply understanding their needs and priorities rather than focusing on your own product features, 2) Align all internal stakeholders around what the buyer cares about based on real buyer insights rather than individual opinions, and 3) Avoid jargon and use simple, clear language from the buyer's perspective. It then describes the "Five Rings of Buying Insight" that are essential for creating an accurate buyer persona: priority initiatives, success factors, perceived barriers, buyer's journey, and decision criteria. Developing personas based on these insights will allow content to be targeted directly at buyers' true needs
How to brand yourself and get your freelancing business out of the garageApprove Me
People looking to hire a freelancer are put into the same position; they don’t have time to individually examine each qualified person for an extended period of time. They’re going to pick the one who stands out the most.
On Oct. 9th, Hubspot's Principle Marketing Consultant Stephanie Lussier presented to Atlanta marketers summarizing the Inbound conference, and introducing Hubspot's new tools and features. See the slides she used right here.
Open Pantry Consulting - How To start Or Renew Your Food BusinessShaun de Vries
The document provides a practical guide for starting or renewing a food business. It covers key topics such as conception of the business concept, branding, marketing, financing, location selection, menu development, design and fitout, talent acquisition, and operations. The guide emphasizes defining the concept, purpose, and value proposition to develop a strong brand identity. It also stresses financial planning, supplier selection, staff training, and establishing standard operating procedures for long-term success.
This document provides tips for creating an effective LinkedIn profile to help with job hunting. It recommends including a professional photo, filling out all profile sections with relevant details from your resume or CV, customizing your public profile to stand out to recruiters. The document also suggests connecting with contacts, joining relevant industry groups to get noticed, and following companies of interest to stay informed on opportunities and learn more about their needs for interviews. LinkedIn is positioned as an important professional networking platform that allows users to develop their knowledge, reputation, and connections beyond just job postings.
The document provides tips and techniques for researching leads and prospecting. It recommends researching leads on LinkedIn, Twitter, and through HubSpot's Marketing Grader and Lead Intelligence tools. The research aims to qualify leads, determine priority, and find opportunities to connect. Prospecting tips include focusing on activity over outcomes and avoiding procrastination behaviors. The presentation provides frameworks for researching leads systematically and prospecting effectively.
How to Write A Great Bio for buskers, spruikers, product demonstrators, enter...Desley Cowley
Buskers, Spruikers, In Store Demonstrators, Visual Merchandisers, Cooking Demonstrators, Costumed Characters
Whether you decide to register for gigs Australia’s premier online directory for short term retail industry talent you'll get some ideas for writing your own bio from this brochure!
Kanan Farhat (380)business plan templateKanan Farhat
Here are the key steps to take to identify your competitors:
1. Conduct online searches for companies offering similar products/services in your industry and location.
2. Ask potential customers who else they consider when choosing between options.
3. Check industry directories and trade publications. They often list major players.
4. Drive or walk around your target market and neighborhood to spot competitors.
5. Search social media for any companies promoting similar offerings nearby.
Once you've identified likely competitors, collect details on their products/services, pricing, locations, years in business, perceived strengths/weaknesses. This will help in your competitive analysis.
You are likely wondering why this book is different from other information about Fiverr you have heard before. The methods in this book are related to using only one kind of service which converts to another, more valuable, use which runs without much effort from you. Curious yet?
Your goal is to make money through minimal effort and replication. If you examine the system in place closely, you will find several opportunities to do this.
If you are looking for motivational speeches or fancy wordplay, you are looking in the wrong place. This book will get straight into the specific actions you will need to take to earn money. If having a specific plan of action isn’t enough to make you begin to work, you may be in the wrong place.
ChurnZero Presents Bob London: HOW TO LEARN WHAT YOUR CUSTOMERS AREN’T TELLIN...Chief Listening Officers
This document provides a framework for customer success managers to discover and share customer insights. It discusses conducting curiosity calls with customers to gain unspoken or unexpected insights. The framework involves assessing a company's innovation, insights, value-add, customer service and core offering from the customer's perspective. Customer insights should then be shared with relevant teams through executive summaries highlighting insights and recommended actions. The goal is to use customer feedback to make real improvements that can increase value, revenue, sales messaging and reduce churn.
Preview of the Book - The Mind of Business Plan
Introduction
I found a need in the market for would-be entrepreneurs who require a resource which is simple, short and to-the-point for creating a business plan. It should guide the entrepreneur at every stage of the process, while focusing on the startups. It should be able to help even the first time entrepreneurs. The most important activity in developing a business plan is to think through each point of potential business in depth then based upon that knowledge and information create a perfect write-up about the topic which would answer most of the queries of the reader. This book would help you by taking you through that process of thinking and writing.
This document provides guidelines for creating successful listings on the marketplace website Fiverr. It begins with an overview of Fiverr, explaining that vendors can offer services for $5 each. The main part of the document outlines six rules for listings: 1) Include a video, 2) Use an eye-catching title, 3) Include a custom image, 4) Write a specific description, 5) Stand out as an individual, and 6) Post at least 20 listings. Following these rules is said to increase sales by emphasizing qualities like engagement, memorability, detail and uniqueness. The document suggests getting creative with a variety of potential services to maximize income from multiple streams.
The document provides guidance on defining and promoting a staffing firm's brand. It discusses conducting research to understand a brand, such as interviewing clients and candidates. It also offers tips on using LinkedIn to promote a brand, including building out personal profiles, engaging connections, and using the company page and status updates. The goal is to develop a brand identity and message and effectively communicate it through social media and other channels to attract both clients and candidates.
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- Home sales in the Greater Toronto area reached a new record in April 2010 with 10,898 sales, up 34% from April 2009. The average price was $437,600, up 13% from April 2009.
- The types of homes sold in April 2010 were: single detached (5,263 sales), condo apartments (2,468), condo townhouses (869), and semi-detached (1,299). The median prices for each were: single detached - $462,000, condo apartment - $279,000, condo townhouse - $277,000, and semi-detached - $374,000.
- Home sales are expected to remain strong in the
- The document provides housing market statistics for the Greater Toronto Area (GTA) in March 2010, including sales, new listings, prices and housing type breakdowns.
- Total March sales were 10,430, with an average price of $434,696. First quarter sales reached a record 22,418.
- Single detached homes made up 47.6% of sales, with a median price of $458,000. Condo apartments were the second most sold property type at 23.1% of sales.
- The housing market rebounded strongly after the economic downturn, and home prices are expected to continue growing in 2010, but at a slower single-digit pace as new listings outpace sales
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- February 2010 housing sales in the East District increased 77% compared to February 2009, with 1,623 sales. The average price was $326,461, up 19% from the previous year.
- New listings also increased 24% year-over-year. As supply increases, annual price growth is expected to slow to single digits.
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The good old days of the Piyalepasa neighborhood are being brought back to life with Piyalepasa Istanbul houses, residences, offices, hotels and a pedestrianized shopping avenue.
The wide streets of this 82.000 square meter development conveniently face the main boulevard in a prime Beyoglu location. “Piyalepaşa İstanbul” stands out as the only project designed to offer a neighborhood lifestyle, complete with its grocers, bagel sellers and greengrocer. Piyalepasa Istanbul has all the values to make it an authentic neighborhood, our very own community.
A NEIGHBORHOOD FULL OF LIFE, IN THE HEART OF THE CITY!
“Piyalepaşa İstanbul” is a “mixed-use” concept containing all the elements for a vibrant social life with houses, residences, offices, hotels and high street shopping.
“Piyalepaşa İstanbul” will take the liveliness of Istanbul into its heart. The elegant sparkle of Nisantasi, the young and colorful Besiktas, the variety and multicultural heritage of Istiklal Street will all be contained within the streets of this neighborhood.
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“Piyalepaşa İstanbul” is the new attraction of this splendid city.
TO BE AT THE CENTER OF ISTANBUL… THIS IS REAL LUXURY!
With its proximity to D-100 highway, connecting roads and tunnels, “Piyalepaşa İstanbul” is only minutes away from Kabatas, Besiktas, the Golden Horn and Karakoy.
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2. Elevator Pitch and Personal Biography WORKBOOK
What is an Elevator Pitch?
An elevator pitch is a powerful and concise description of you, your company and your services boiled
down to 25 to 35 words. Pretend that you are about to walk into an elevator and you recognize the
only other person joining you as someone who needs your services. Your pitch should be able to be
given and understood by that person in the length of time it would take the elevator to arrive at their
floor.
What is the purpose of the Elevator Pitch?
The Elevator Pitch answers the basic questions about what you do and encourages the listener to
request “Tell me more”. Alternatively, a personal biography is appropriate where one does not need to
be particularly concise, such as in a personal website or within a listing proposal. Information contained
within a well written business biography should be able to be distilled down to a succinct Elevator Pitch
for verbal delivery to anyone or written inclusion in various Social Media sites.
Process
This workbook will assist in helping you establish a relevant and effective “About You” biography to
begin with. Your biography will be a dynamic statement that can change and improve as you use it. It
should be noted that a few selective word changes can dramatically change the effectiveness of your
bio/elevator pitch. As an example I include three samples of an improved Elevator Pitch, each one
representing a vast improvement over its predecessor.
First Elevator Pitch "For restaurants that need to measure and improve customer satisfaction,
DynamoReasearchCompany provides the answers you need in half the time through its
proprietary combination of online and offline survey techniques." (31 words)
Second, Revised Elevator Pitch "If you're a restaurateur and can't keep your regulars coming
back, you're lost. Using proprietary online and offline survey techniques,
DynamoReasearchCompany will find out how you can stop the losses and start generating
profit." (35 words)
Final Elevator Pitch " DynamoReasearchCompany helps restaurants improve customer
satisfaction so that people keep coming back. Nobody else does it the way
DynamoReasearchCompany does it — with combined telephone and Internet contacts." (29
words)
Where do you begin? Take lots of time to answer the following 20 questions.
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3. When completing these questions ‘Be deliberate about being yourself!’
Target Audience
QUESTIONS YOUR ANSWERS
1. Who are the people in your target market
that you would like to address? (might just
look at your existing client base)
2. Apart from referrals where has your
business come from in the past 12 months?
3. What is the lifestyle(s) of your favourite
types of clients?
PERSONAL ATTRIBUTES
QUESTIONS YOUR ANSWERS
4. What do you do when you’re not selling
real estate?
5. What are you really passionate about?
6. Which of these passions have you been
able to use in some sort of real estate
application for your business?
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4. BENEFITS AND MESSAGE COMPONENT DEVELOPMENT
QUESTIONS YOUR ANSWERS
7. What have you been told are some of
your endearing qualities and character
attributes? (you’re allowed to stretch here)
8. What makes you stand out as a person, a
human being?
9. What makes you stand out as a realtor?
10. When clients chose you to list or buy
through over another realtor, what reason(s)
did they give? Conversely, when you lost a
listing or a client, where did you err?
11. What is it that you do in real estate or
what is it that you know better than anyone
else in real estate?
12. In what aspects of real estate are you a
total expert?
13 .Why should a client care about dealing
with you?
14. What is in it for them when a buyer
chooses to deal with you?
THIS ONE VERY IMPORTANT
15. What is in it for them when a seller
chooses to deal with you?
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5. THIS ONE EQUALLY IMPORTANT
16. Why do you think that the brokerage
Sutton Bayview is different?
17. What single thing does your Sutton
Bayview brokerage do better than any other
brokerage?
18. What is the value‐added service(s) that a
client would receive by choosing to work
with you?
How would they benefit by this?
ANOTHER IMPORTANT ONE
19. Why should someone be willing to pay
for this? Have you saved any of your past
clients money? Have you made any of your
past clients money?
20. What is your personal real estate
philosophy?
21. On one of your success stories, how did
your clients feel when your clients were
dealing with you?
20. How do you want to help your clients?
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6. PUT IT ALL TOGETHER
Write your biography utilizing many of the answers that you gave to the questions. We find that the
most effective Biographies are written in the third person (ie. ‘Larry Sage’s commitment to his
salespeople has been recognized as……, he is swell, etc’, as opposed to ‘I am committed to my
salespeople, I am swell, etc’). Let your writings highlight the benefits detailed in Questions 14 and 15
and your value‐added services outlined in Question 18.
WRITE A DETAILED CURRENT ‘ABOUT ME’
BIOGRAPHY, AS LONG AS YOU WISH YOUR RESULTS
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7. AFTER WRITING THE FIRST ATTEMPT AT YOUR BIOGRAPHY REVIEW THE SAMPLE
BIOGRAPHIES AND ELEVATOR PITCHES STOLEN FROM THE INTERNET BELOW FOR
FURTHER INSPIRATION. NOW WE SAID ‘INSPIRATION’, NOT ‘PLEASE COPY’!!
For more than a decade, we have helped literally hundreds of families purchase and sell homes and
investment properties throughout xmxmxmxm. Our company was founded on the premise that
through a smaller and more focused business model we would be better able to deliver superior,
personalized service to our clients. After all, helping people buy and sell properties is our only
business.
Bob’s business philosophy begins with the belief that clients and customers should be treated as
friends, and with respect. High pressure sales tactics are not part of Bob’s philosophy! Bob helps his
clients and customers explore their financial, lifestyle and real estate goals, then focuses his energy,
skill and expertise on helping them attain those goals. Bob enjoys every opportunity to work with
people, and he values the trust and confidence that is placed in him. The next time you buy or sell a
home, look to Bob xmxmxm for the kind of commitment that personifies excellence. It’s the hallmark
of an individual dedicated to service.
Xmxmxm’s Ultimate Real Estate team – focused on providing exceptional customer service and
unmatched marketing expertise while thinking of you, our real estate clients and your best interest.
Our city’s Real Estate is full of details and intricacies and our team of professionals will go above and
beyond any expectation you may have.
Team TRIXIE BIXIE consists of true team players who are willing to place their own interests on the
back burner while truly representing their clients.
We pride ourselves in offering home buyers and home sellers outstanding personal service. Most of
our new clients come to us by referral. Though we sell millions of dollars in real estate annually, we
will treat you like you are our only customer.
Trixie Bixie and Hubby offer:
* Service. Real estate is our family's business. We are available when you need us, and committed to
helping you in every way that we can.
* Innovation. Our marketing strategies help sell homes quickly for maximum value.
* Efficiency. We use the latest technologies to save you time in the home buying and selling
processes.
* Dedication. Our clients receive outstanding advice, guidance, and advocacy. Your home is likely
your largest investment, and we will guide you through the intricacies of negotiating and closing the
sale.
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8. * Experience. Our list of satisfied clients is long. When you hire us, you benefit from our professional
achievements and market knowledge.
We are strong promoters of consumer empowerment and educating our clients.
We have an extensive working knowledge of the local Your City real estate and housing market and
use this knowledge to save our clients the most amount of money and time possible.
We thoroughly understand what it means to be a Real Estate Professional and "practice what we
preach" on a daily basis.
We are very internet savvy - offering you, our client, the most cutting edge and efficient tools
available.
I am a Mom, Wife, Daughter, Sister, Friend, Blogger, Real Estate Agent, Trainer and Coach. I am
TRIXIE BIXIE; Live, Love, Laugh
My job is to help my clients find the right home.
My reputation has other agents wanting to do business with me.
We, the Trixie Bixie Entourage team, believe that the effective use of technology will save time and
money for both us and our clients. Technology allows our clients to work with us on THEIR terms,
not ours and allows us all more time to spend doing what we love. We are very internet savvy –
offering you, our client, the most cutting edge and efficient technology tools available.
Bio Realtor, blogger, writer, photographer,and I am here
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9. I believe in giving back to the community and have always done some kind of volunteer work.
My clients, friends and previous employers describe me as energetic, a quick learner, and creative. I
would describe myself as an outside the box thinker with a sense of humor.
I currently sell real estate, write and take photographs.
To make a significant difference in our clients' lives; to work with people we like; to ensure that our
team members enjoy comfortable lifestyles while achieving personal and professional growth; and to
always have fun.
We sell real estate, and we’re good at it. We listen carefully and talk straight - believing that’s how
we can best serve you.
You are not dependent on us, we are dependent on you. We are not doing you a favor by helping you,
you are doing us a favor by giving us an opportunity to serve you and your realty needs.
We are committed to YOU. It is all about YOU and Your needs, wants and desires. We want to help
guide you through the process of buying a home in……..……
Bio mom, tech geek, founding partner Social Media Marketing Institute, Your city real estate broker,
philanthropist, if you catch me without my i-phone, call 911!
Advocates for Consumer Empowerment in Real Estate. We love where we live & we love what we
do.
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10. NOW, WITH THAT INSPIRATION, RE-WRITE YOUR BIOGRAPHY
If you are not stiff and formal, neither should be your biography. Make the words apply to you and your
manner. Try writing it a couple of more times to get the best final result.
RE-WRITE YOUR CURRENT ‘ABOUT ME’
BIOGRAPHY, LEAVING OUT SOME
UNNECESSARY BITS FROM THE FIRST TRY YOUR RESULTS
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CAN YOU IMPROVE IT AGAIN?
RE-WRITE BIOGRAPHY ABOVE, FINE
HONING IT INTO A RAZOR SHARP TOOL YOUR RESULTS
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11. YOUR ELEVATOR PITCH
Once you have written your pitch below, rehearse it, review it, and practice. Work with your elevator
pitch improving it along the way until you are very comfortable delivering it in a relaxed, confident
manner. If you are not comfortable talking to a client about what you do they may well go with an
agent who is!
DISTILL YOUR ‘ABOUT ME’ BIOGRAPHY
DOWN TO 35 TO 50 WORDS YOUR RESULTS
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YOUR SUCCINCT 15 to 25 WORD ELEVATOR PITCH FOR SOCIAL MEDIA BIOS
DISTILL FURTHER DOWN TO 15 WORDS, OR
SO YOUR RESULTS
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