This document describes a community partnership program between The Post-Standard newspaper and TOPS Friendly Markets grocery stores. Through the program, The Post-Standard would purchase gift cards from TOPS to use as subscriptions and raffle prizes, promoting TOPS in newspaper ads seen by over 400,000 people at no cost to TOPS. TOPS would also get prominent logo placement on promotional materials. The partnership could extend to events co-sponsored by The Post-Standard and TOPS to further increase promotional presence.

2. Event/Kiosk Community Partnerships Post-Standard/TOPS Friendly Markets Community Partnership

3. Drive traffic to your store... Post-Standard/TOPS Friendly Markets Community Partnership Additional revenue for you… we purchase gift cards to use as subscription premiums or raffle prizes ...

4. Promotional ads featuring our kiosk at your location reach over 400,000 potential customers Post-Standard/TOPS Friendly Markets Community Partnership … at NO COST to you!

5. Your logo is prominent in other promotional material at the kiosk. Post-Standard/TOPS Friendly Markets Community Partnership

6. We can partner with your community events and increase your promotional presence such as blood pressure screenings, nutritionist seminars, diabetes awareness day, immunization clinics and more. Post-Standard/TOPS Friendly Markets Community Partnership Your Events Offer Additional Interaction with the Community

7. Post-Standard/TOPS Friendly Markets Community Partnership Partner With Our Events For Even More Presence! Partner with us at our numerous community events such as the SU Basketball games Fun Zone, Race for the Cure, DIRT Week, Syracuse Nationals, Brewerton Race track, and many more… ESPECIALLY...

8. Post-Standard/TOPS Friendly Markets Community Partnership The Turningstone PGA Golf Event! High profile professional golf tournament creates high visibility to desired audience. P&C has used this event and promotional vehicle to help brand P&C Fresh Stores. 3 different promotional wraps Tent cards,decals and more!

9. More Opportunities to Partner With The Post-Standard Post-Standard/TOPS Friendly Markets Community Partnership

10. Post-Standard/TOPS Friendly Markets Community Partnership Participate in our subscriber gift card program at NO COST to you!

11. Post-Standard/TOPS Friendly Markets Community Partnership We have a variety of marketing tools in which your gift card and/or logo can appear... Kiosk flyer Sample offer Crewing door hanger Direct mail pieces

12. Post-Standard/TOPS Friendly Markets Community Partnership Additional marketing tools... Web presence ROP ads and inserts Flyers in garage sale kits

13. Post-Standard/TOPS Friendly Markets Community Partnership During 2009, The Post-Standard spent over $300,000 to purchase gift cards! Shouldn’t you be getting a share?

14. We look forward to partnering with Tops. Post-Standard/TOPS Friendly Markets Community Partnership