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COMPANY REPORT                        High Quality Receiver Manufacturer TOPFIELD



             Ready for HD - Topfield
             Driving Forward
             Alexander Wiese




48 TELE-satellite & Broadband — 12-01/2008 — www.TELE-satellite.com
The Topfield buildin
                     g in Seohyeon, a city
Seoul, nex t to the Me                      south of
                       tro Line 4 station, wh
has a stop right in                           ich
                     middle of the huge
Shopping Mall ‘Sams
                      ung Pla za’




                  David Choi sees a large increase in sales for the
                  upcoming year: “During 2008 Topfield HD receiver sales are
                  expected to increase up to 40%, from the 10% in 2007.”
                  David Choi is Topfield’s Marketer, and he convinced us that
                  his prediction will come true. “We are in the process of lock-
                  ing in new markets”, explains David Choi. He mentioned the
                  markets in Latin America, Southeast Asia, Australia, and all
                  the European markets.

                    Topfield was founded in 1998 and began exporting prod-
                  ucts in 2000. Topfield made a name for itself in 2002 with
                  the first twin PVR and again in 2006 with the first WLAN
                  PVR, the TF6000PVR. Sales have steadily been increasing:
                  while in 2003 it was US$ 49 million, in 2004 it rose to US$
                  80 million and then jumped to US$ 102 million in 2006.
                  Sales of US$ 170 million are expected for 2007 and for
                  2008 they could reach US$ 270 million.

                    The largest market for Topfield is in Australia and in all
                  the European markets. “However, sales in Asia, Middle East
                  and Latin America are continuously increasing as well,”
                  explains David Choi. In addition to satellite receivers, Top-
                  field also manufactures IPTV systems.

                    Production takes place in two manufacturing facilities
                  in South Korea and two manufacturing sites in overseas.
                  Explains David Choi: “An additional fabrication plant is
                  located in Thailand.”

                    In Seoul there are 150 employees of which 80 are
                  engineers in R&D, with another 35 engineers in Product
                  Development, plus 25 Sales Team employees and 10 in


                www.TELE-satellite.com — 12-01/2008 — TELE-satellite & Broadband   49
management. A branch office in Germany
 takes care of sales in Europe.

    Topfield is actively involved in trade shows
 although not always with their own booth
 at the show itself but in a neighboring hotel
 instead. David Choi explains, “Away from the
 trade show floor it is more peaceful and this
 makes it easier to concentrate the talks to our
 customers.”

   David Choi informed us that Topfield will
 be at IBC Holland, ANGA Germany, CabSAT
 Dubai, IFA Germany, CeBit Turkey, ABTA
 Brazil, SEMIC Spain, Antennes France and
 CSTB Russia.

   Topfield really is driving forward in
 every country and continent!




                                                                                     ▲ David Choi (right), Topfield’s Marketer, with Alexander Wiese (left), TELE-satellite
                                                                                        Editor-in-Chief




 TELE-satellite World                           www.TELE-satellite.com/...
 Download this report in other languages from the Internet:
 Arabic          ‫ﺍﻟﻌﺮﺑﻴﺔ‬       www.TELE-satellite.com/TELE-satellite-0801/ara/topfield.pdf
 Indonesian      Indonesia     www.TELE-satellite.com/TELE-satellite-0801/bid/topfield.pdf
 Bulgarian       Български     www.TELE-satellite.com/TELE-satellite-0801/bul/topfield.pdf
 German          Deutsch       www.TELE-satellite.com/TELE-satellite-0801/deu/topfield.pdf
 English         English       www.TELE-satellite.com/TELE-satellite-0801/eng/topfield.pdf
 Spanish         Español       www.TELE-satellite.com/TELE-satellite-0801/esp/topfield.pdf
 French          Français      www.TELE-satellite.com/TELE-satellite-0801/fra/topfield.pdf
 Greek           Ελληνικά      www.TELE-satellite.com/TELE-satellite-0801/hel/topfield.pdf
 Croatian        Hrvatski      www.TELE-satellite.com/TELE-satellite-0801/hrv/topfield.pdf
 Italian         Italiano      www.TELE-satellite.com/TELE-satellite-0801/ita/topfield.pdf
 Hungarian       Magyar        www.TELE-satellite.com/TELE-satellite-0801/mag/topfield.pdf
 Mandarin        中文            www.TELE-satellite.com/TELE-satellite-0801/man/topfield.pdf
 Dutch           Nederlands    www.TELE-satellite.com/TELE-satellite-0801/ned/topfield.pdf
 Polish          Polski        www.TELE-satellite.com/TELE-satellite-0801/pol/topfield.pdf
 Russian         Русский       www.TELE-satellite.com/TELE-satellite-0801/rus/topfield.pdf
 Turkish         Türkçe        www.TELE-satellite.com/TELE-satellite-0801/tur/topfield.pdf




50 TELE-satellite & Broadband — 12-01/2008 — www.TELE-satellite.com
David Choi on the roof of the




                                      ▲
             Topfield building. A small
            antenna can be seen to the
      left for the reception of SkyLife
      on KOREASAT along with other
                              antennas




The Sales Team takes care of business
                                         ▲




      Here engineers work to further
                                      ▲




  develop Topfield satellite receivers.




                                             www.TELE-satellite.com — 12-01/2008 — TELE-satellite & Broadband   51

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Topfield

  • 1. COMPANY REPORT High Quality Receiver Manufacturer TOPFIELD Ready for HD - Topfield Driving Forward Alexander Wiese 48 TELE-satellite & Broadband — 12-01/2008 — www.TELE-satellite.com
  • 2. The Topfield buildin g in Seohyeon, a city Seoul, nex t to the Me south of tro Line 4 station, wh has a stop right in ich middle of the huge Shopping Mall ‘Sams ung Pla za’ David Choi sees a large increase in sales for the upcoming year: “During 2008 Topfield HD receiver sales are expected to increase up to 40%, from the 10% in 2007.” David Choi is Topfield’s Marketer, and he convinced us that his prediction will come true. “We are in the process of lock- ing in new markets”, explains David Choi. He mentioned the markets in Latin America, Southeast Asia, Australia, and all the European markets. Topfield was founded in 1998 and began exporting prod- ucts in 2000. Topfield made a name for itself in 2002 with the first twin PVR and again in 2006 with the first WLAN PVR, the TF6000PVR. Sales have steadily been increasing: while in 2003 it was US$ 49 million, in 2004 it rose to US$ 80 million and then jumped to US$ 102 million in 2006. Sales of US$ 170 million are expected for 2007 and for 2008 they could reach US$ 270 million. The largest market for Topfield is in Australia and in all the European markets. “However, sales in Asia, Middle East and Latin America are continuously increasing as well,” explains David Choi. In addition to satellite receivers, Top- field also manufactures IPTV systems. Production takes place in two manufacturing facilities in South Korea and two manufacturing sites in overseas. Explains David Choi: “An additional fabrication plant is located in Thailand.” In Seoul there are 150 employees of which 80 are engineers in R&D, with another 35 engineers in Product Development, plus 25 Sales Team employees and 10 in www.TELE-satellite.com — 12-01/2008 — TELE-satellite & Broadband 49
  • 3. management. A branch office in Germany takes care of sales in Europe. Topfield is actively involved in trade shows although not always with their own booth at the show itself but in a neighboring hotel instead. David Choi explains, “Away from the trade show floor it is more peaceful and this makes it easier to concentrate the talks to our customers.” David Choi informed us that Topfield will be at IBC Holland, ANGA Germany, CabSAT Dubai, IFA Germany, CeBit Turkey, ABTA Brazil, SEMIC Spain, Antennes France and CSTB Russia. Topfield really is driving forward in every country and continent! ▲ David Choi (right), Topfield’s Marketer, with Alexander Wiese (left), TELE-satellite Editor-in-Chief TELE-satellite World www.TELE-satellite.com/... Download this report in other languages from the Internet: Arabic ‫ﺍﻟﻌﺮﺑﻴﺔ‬ www.TELE-satellite.com/TELE-satellite-0801/ara/topfield.pdf Indonesian Indonesia www.TELE-satellite.com/TELE-satellite-0801/bid/topfield.pdf Bulgarian Български www.TELE-satellite.com/TELE-satellite-0801/bul/topfield.pdf German Deutsch www.TELE-satellite.com/TELE-satellite-0801/deu/topfield.pdf English English www.TELE-satellite.com/TELE-satellite-0801/eng/topfield.pdf Spanish Español www.TELE-satellite.com/TELE-satellite-0801/esp/topfield.pdf French Français www.TELE-satellite.com/TELE-satellite-0801/fra/topfield.pdf Greek Ελληνικά www.TELE-satellite.com/TELE-satellite-0801/hel/topfield.pdf Croatian Hrvatski www.TELE-satellite.com/TELE-satellite-0801/hrv/topfield.pdf Italian Italiano www.TELE-satellite.com/TELE-satellite-0801/ita/topfield.pdf Hungarian Magyar www.TELE-satellite.com/TELE-satellite-0801/mag/topfield.pdf Mandarin 中文 www.TELE-satellite.com/TELE-satellite-0801/man/topfield.pdf Dutch Nederlands www.TELE-satellite.com/TELE-satellite-0801/ned/topfield.pdf Polish Polski www.TELE-satellite.com/TELE-satellite-0801/pol/topfield.pdf Russian Русский www.TELE-satellite.com/TELE-satellite-0801/rus/topfield.pdf Turkish Türkçe www.TELE-satellite.com/TELE-satellite-0801/tur/topfield.pdf 50 TELE-satellite & Broadband — 12-01/2008 — www.TELE-satellite.com
  • 4. David Choi on the roof of the ▲ Topfield building. A small antenna can be seen to the left for the reception of SkyLife on KOREASAT along with other antennas The Sales Team takes care of business ▲ Here engineers work to further ▲ develop Topfield satellite receivers. www.TELE-satellite.com — 12-01/2008 — TELE-satellite & Broadband 51