Top Brand Shoe Sales Analysis

1. TOP BRAND SHOE
SALES ANALYSIS

2. Contents
▷ About Company
▷ The Scenario
▷ Assumptions
▷ Dimensions
▷ KPI’s
▷ Formulae and Calculation
▷ Macros
▷ Conclusion
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3. The XXXXXXX is a company in India which purchases shoes from
manufacturer and supplies to the customers. They have many
customers i.e. retailers across India such as sportswear shops,
cloths store, textiles shops etc.
About company
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4. ▷ The sales manager of the company is facing many challenges.
▷ He is facing issues in tracking sales in dynamically growing
market.
▷ He is having issues with the insights of his business.
▷ Asking for the records, the regional manager provides sales
manager with excel file.
▷ Sales manager is interested in dashboard.
▷ So, in this project we have helped a company make its own
sales related dashboard.
The Scenario
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5. Assumptions
Brand
Purchasing cost/unit
(in ₹)
Adidas 200
Reebok 250
Puma 294
Max Air 300
Nike 305
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▷ Purchasing cost of a shoe (same for 2011-12 & 2012-13)
▷ PY 2011-12
▷ CY 2012-13
▷ Consider Nepal as a state in India as per dataset

6. Dimensions
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Financial year 2011-12
and 2012-13 Regions in India
City in the
particular
state Brand of the shoe i.e. Amount earned by
company
Profit and Profit Percentage
Month of the
particular year
States in
India
Name of the
customer
Qauntity sold(Sale) Purchasing cost of shoes
Profit
Purchasing Cost
Amount
earned
Qauntity
sold
Brand
Customer Name
City
State
Region
Week
Month
Year
Week in the
particular year
Central
East
North
South
West
Max Air
Nike
Puma
Reebok
Adidas

7. KPIs
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Sales Growth - By comparing the current year 2012-13 with previous year 2011-12
Region Wise Sales Growth - By comparing the current year 2012-13 with previous year 2011-12
BrandWise SalesGrowth - By comparing the current year 2012-13 with previous year 2011-12
State Wise Sales Growth- By comparing the current year 2012-13 with previous year 2011-12
MaximumQuantitysold – Maximum shoes sold in 2011-12/2012-13/Both
MaximumProfitPercentage – Maximum profit percentage in 2011-12/2012-13/Both
Total Quantitysold– Total shoes sold in 2011-12/2012-13/Both
Total Profit(only profit) gained– Total Profit(only profit) gained in 2011-12/2012-13/Both

8. Farmulae and Calculations
Sales Growth (in %) =
Sale in current year−Sale in previous year
Sale in previous year
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Total Profit(only profit) gained (in ₹) = Amount earned − Purchasing cost
Profit Percentage (in %) =
Profit
Purchasing cost
× 100

9. Print
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Macros
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Generate pdf
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Windowed
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10. Conlusions
▷ Profitand quantitysoldin 2012-13 is grater than profit,quantitysoldin 2011-12.
▷ Company’s sales growthrate is 11%i.e company’s sale grows by 11%.
▷ East regionis havingmaximumsale growthrate i.e. 29%as well as maximumquantitysoldin
East region for all years and all brands.
▷ Lowestno. quantitysoldin North regionfor all years andall brands.
▷ Peak month in 2012-13 is october.
▷ Company needs a strong strategy to increase the sale,profit of MAX AIR shoes because MAX
AIR shoes is showingpoor performance in terms of sales, profitin all regions and all years.
▷ NIKE shoes werehighest soldshoebrandamongall brands in all years.
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11. Thank you…!
Any questions?
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