Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Top 4 tips how to increase hotel direct bookings
1. TOP 4 TIPS
HOW TO
INCREASE
HOTEL
DIRECT
BOOKINGS
OUR.GUIDE BLOG
2. DURING THE ERA OF HOTEL
BOOKING ‘BATTLES’, OTAS
HAVE A WIDE FIELD OF
INFLUENCE ON THE WHOLE
HOSPITALITY INDUSTRY.
HOWEVER, THESE IS ALSO A
TINY ‘ROOM’ FOR SMALLER OR
INDEPENDENT HOTELS.
3. WHEN IT COMES TO OTAS, HOTELS HAVE
TO PAY HUGE COMMISSIONS WHICH
RESULTS IN HIGHER PROFITS. HOTELS
RESIGNED FROM AN ADDITIONAL
PROFIT IN ORDER TO ATTRACT MORE
POTENTIAL GUESTS UP TILL NOW,
HOWEVER, THE RECENT RESEARCH
IMPLIES THAT IT IS SIGNIFICANTLY
CHEAPER TO BOOK DIRECTLY THROUGH
THE HOTEL WEBSITE.
4.
5. IN SPITE OF THE FACT
THAT IT IS QUITE
PROBLEMATIC ISSUE,
THERE ARE NUMEROUS
TIPS HOW TO INCREASE
HOTEL DIRECT BOOKINGS:
9. WHAT DOES IT MEAN?
WEBSITE PLAYS A CRUCIAL ROLE
WHILE BOOSTING HOTEL DIRECT
BOOKINGS. IT SHOULD BE MAXIMALLY
ADJUSTED TO THE VISITORS’ NEEDS.
WHILE CREATING YOUR WEBSITE, YOU
HAVE TO KEEP IN MIND THE
APPROPRIATE VISUAL LOOK, USER-
FRIENDLY AND INTUITIVE NAVIGATION.
10. APART FROM THE ABOVE-MENTIONED
FEATURES, THE WEBSITE SHOULD BE
SUITABLY OPTIMIZED FOR SEARCH ENGINES -
THE HIGHER POSITION IN THE RESULTS MEANS
THE LARGER NUMBER OF POTENTIAL
VISITORS.
IN ADDITION, YOUR WEBSITE HAS TO INCLUDE
A PROPER CONTENT AND BE AS RESPONSIVE
AS POSSIBLE IN ORDER TO GENERATE ENOUGH
TRAFFIC ON IT.
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15. IN FACT, OTAS PARITY AGREEMENTS EFFECTIVELY
PREVENT HOTELS FROM OFFERING MORE
ATTRACTIVE PRICES TO THEIR GUESTS, THERE ARE
VARIOUS WAYS TO OFFER THEM DIFFERENT
DISCOUNTS. E-MAIL SUBSCRIBERS, LOYALTY
PROGRAMS MEMBERS OR SOCIAL MEDIA FOLLOWERS
ARE FREQUENTLY ENTITLED TO MORE APPEALING
PRICES. THIS PROCESS INTRINSICALLY LEADS TO
THE INCREASE IN DIRECT HOTEL WEBSITE
BOOKINGS.
AT LAST, WHO DOES NOT LIKE SPECIAL DISCOUNTS?
16. 3) THE POWER OF
GUESTS’
REVIEWS AND
SOCIAL MEDIA
17. APART FROM INTRODUCING LOYALTY
PROGRAMS, THE LARGE PART OF HOTEL
OWNERS DECIDE TO TAKE ADVANTAGE
OF SOCIAL MEDIA. THE EFFECTIVENESS
OF SETTING UP A CHANNEL ON
FACEBOOK, TWITTER OR INSTAGRAM
LIES IN THE PROPER CONTENT IN THE
FORM OF ATTRACTIVE POSTS, PHOTOS
AND VIDEOS CONNECTED WITH THE
GIVEN HOTEL OR DESTINATION.
19. YOU CAN ALSO GAIN GUESTS’
INTEREST IN YOUR PROPERTY
BY WRITING A BLOG OR
IMPLEMENTING A WIDGET
DEDICATED TO REVIEWS AND
COMMENTS ON YOUR HOTEL
BECAUSE…
22. DUE TO THE INCREASING
TECHNOLOGICAL PROGRESS, THE
MAJORITY OF INDUSTRIES TAKE
ADVANTAGE OF VARIOUS
TECHNOLOGICAL TOOLS OR
DEVICES WHICH CONSTITUTE
UNQUESTIONABLE FACILITATION
FOR POTENTIAL GUESTS.
23. A STUNNING EXAMPLE OF SUCH TOOL IS
A HOTEL WEBSITE WIDGET WHICH IS
MORE AND MORE OFTEN USED WHILE
CREATING HOTEL WEBSITE. THERE ARE
MANIFOLD KINDS OF APPLICATIONS
WHICH ARE MAKING A SPLASH ON THE
TRAVEL MARKET, HOWEVER, ONE OF
THE MOST OUTSTANDING IS
OUR.GUIDE WIDGET.
24. CHARACTERIZED BY A HUGE
FUNCTIONALITY, AS WELL AS INTUITIVE
NAVIGATION, IT PROVIDES CUSTOMIZED
GUIDES AND RICH DATABASE OF THE MOST
POPULAR ATTRACTIONS AND EVENTS NEAR
THE CERTAIN HOTEL.
YOU WILL SURELY ACHIEVE A SUCCESS IN
INCREASING HOTEL DIRECT BOOKINGS BY
PROVIDING SUCH SOLUTION TO YOUR
GUESTS.
