3.  HOME PAGE :
 Clear
 Functional
 Accessible
 Modern
 Design
 The website shows pictures of the differents rooms
which gives to the viewer a direct and clear image of
the hotel. Furthermore, all key section of the website
(booking, rooms…) are accessible straight from the
home page : easy to understand, easy to use.

5.  MANY FOLLOWERS : 22 713
 PEOPLE TALKING ABOUT THE HOTEL : 313
 PEOPLE WHO STAYED AT THE HOTEL : 426
 73,47% OF PEOPLE THAT STAYED IN THE
HOTEL TALK ABOUT THE HOTEL ON
FACEBOOK
 DYNAMIC, LOTS OF ACTIVITY FROM THE
HOTEL AND FROM FOLLOWERS
 EVEN A POSSIBILITY TO BOOK AND ACCESS
BETTER RATE VIA FACEBOOK
INTERACTION WITH THE WEBSITE

6.  LOW NUMBER OF FOLLOWERS : 28
 VERY FIEW POSTS : ABOUT 2 PER MONTH
 NO DYNAMIC ON TWITTER, RATHER
INACTIVE

7.  PRESENT ON YOUTUBE AND DAILY
MOTION
 EX: http://www.youtube.com/watch?v=0r-
dSuFZ098
IMPORTANT NUMBER OF VIEWERS SINCE
2010 – VIDEOS POSTED BY THE HOTEL

8.  NO NEWSLETTER, NOT PRESENT ON
LINKED IN
 MOBILE APPS AVAILABLE
 PRESENT ON VARIOUS HOTEL
COMPARATOR WEBSITE SUCH AS
TRIPADVISOR ( VERY WELL RANKED : 48
ON 1854 – 226 CRITICS, MOST ARE
POSITIVE)

9.  STRONG WEBSITE AND VISIBILITY
 IMPORTANT PRESENCE ON THE SOCIAL
NETWORK FACEBOOK HOWEVER LOW
PRESENCE ON ANY OTHER SOCIAL
NETWORK
 POTENTIAL OF GROWTH IN DIGITAL
MARKETING NOT EXPLOITED