Top 2 concepts on Chapter 9 Brand Equity

Top 2 Learning Concepts Ch 9: Creating Brand Equity Soleil Gan March 2011 http://taeyangxinyi.blogspot.com

Outline: Make your brand sell for you ,[object Object],[object Object],http://taeyangxinyi.blogspot.com

1. Brand Dynamics Customer-brand relationship ,[object Object],[object Object],[object Object],[object Object],[object Object],http://taeyangxinyi.blogspot.com

1. Brand Dynamics Customer-brand relationship ,[object Object],[object Object],[object Object],[object Object],[object Object],http://taeyangxinyi.blogspot.com Loyalty increases as you go up!

1. Brand Dynamics Customer-brand relationship ,[object Object],[object Object],[object Object],[object Object],[object Object],http://taeyangxinyi.blogspot.com Over 600 stores nationwide!

1. Brand Dynamics Customer-brand relationship ,[object Object],[object Object],[object Object],[object Object],[object Object],http://taeyangxinyi.blogspot.com P116.00 P118.00

2. Brand Elements What makes a Brand? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://taeyangxinyi.blogspot.com

2. Brand Elements What makes a Brand? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://taeyangxinyi.blogspot.com http://www.apple.com/

2. Brand Elements What makes a Brand? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://taeyangxinyi.blogspot.com “ Think Different” “ Get a Mac”

Summary: Brand Equity is Important ,[object Object],[object Object],http://taeyangxinyi.blogspot.com

Top 2 concepts on Chapter 9 Brand Equity

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