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Sarah Diffley
Sarah.Diffley@lyit.ie
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Page categories
Manage permissions
Basic information
Profile picture
Marketing
Manage Admins
Applications
...
Facebook
Structuring your page
Tabs
 Deciding on tabs
 Layout of tabs
 Removing tabs
Content
 Information
 Photos
...
Facebook
Adding your own pages and content
 FBML
 <b></b> To bold words
 <br></br> Line break
 <a href = “link">txt</...
Twitter
Twitter
Should be company
name/brand – something you
will be recognised by!
Twitter
Home
Timeline
@mentions
Retweets
Searches
Lists
Twitter
Profile
Timeline
Favourites
Following
Lists
Messages
Twitter
Twitter
How has Dell Outlet been so successful?
Post offers that are exclusive to Twitterers.
Twitter only a few times ...
Twitter
Guide to using twitter
http://s.twimg.com/images/business/twitter101forbusiness.p
(Twitter 101)
Tiny URL
http:...
Application of social media tools
Social Media Best Practice
Look
Listen
Learn
Communicate and collaborate
Cede cont...
Application of social media tools
Maintaining presence
Frequency of activity
Invite participation
Make consumers feel ...
Application of social media tools
In doing all of this, you must ask:
Who is our target audience?
What do they want/nee...
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Social networking sites

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Course notes from Certificate in Online Marketing 2010 programme run by Donegal County Enterprise Board

Published in: Business, Technology
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Social networking sites

  1. 1. Sarah Diffley Sarah.Diffley@lyit.ie
  2. 2. Facebook
  3. 3. Facebook
  4. 4. Facebook
  5. 5. Facebook
  6. 6. Facebook
  7. 7. Facebook
  8. 8. Facebook
  9. 9. Facebook
  10. 10. Facebook Page categories Manage permissions Basic information Profile picture Marketing Manage Admins Applications Mobile Insights Pages help
  11. 11. Facebook Structuring your page Tabs  Deciding on tabs  Layout of tabs  Removing tabs Content  Information  Photos  Videos
  12. 12. Facebook Adding your own pages and content  FBML  <b></b> To bold words  <br></br> Line break  <a href = “link">txt</a> clickable link Username for your facebook page  www.facebook.com/username  You need 25 users
  13. 13. Twitter
  14. 14. Twitter Should be company name/brand – something you will be recognised by!
  15. 15. Twitter Home Timeline @mentions Retweets Searches Lists
  16. 16. Twitter Profile Timeline Favourites Following Lists Messages
  17. 17. Twitter
  18. 18. Twitter How has Dell Outlet been so successful? Post offers that are exclusive to Twitterers. Twitter only a few times a week – as a result they do not spam followers. $3million attributable to twitter in revenue
  19. 19. Twitter Guide to using twitter http://s.twimg.com/images/business/twitter101forbusiness.p (Twitter 101) Tiny URL http://tinyurl.com/
  20. 20. Application of social media tools Social Media Best Practice Look Listen Learn Communicate and collaborate Cede control Participate
  21. 21. Application of social media tools Maintaining presence Frequency of activity Invite participation Make consumers feel important Give something back to consumers for their participation
  22. 22. Application of social media tools In doing all of this, you must ask: Who is our target audience? What do they want/need? How can we meet their wants/needs? How can we reach them effectively?

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