Genesis Burson-Marsteller has unveiled the latest TR:OUTH: Trends for Indian Youth study, which has 10 key trends that we can see amongst the Indian youth in 2015. TR:OUTH 2015, the latest edition in a benchmark study first conducted in 2013, is a result of extensive pan-India brainstorming sessions with a cross section of participants from millennial and Gen X age group across different industries. This was with the expertise of Trendwatching.com and Elaine Cameron, Head of Burson-Marsteller’s FuturePerspective Trend Analysis Group.

1. STATEMENTAL
Mind-set to
make a
statement,
look better,
stand higher
Being
intoxicated
with yourself
Photo Credits: 1 - Ramnath Bhat, 2 - Mike" Michael L. Baird, flickr.bairdphotos.com, 6 - Maloq, 7 - John Lodder
With power,
comes
responsibility
and greater
involvement
Constant
need to be
a better
version of
ourselves
Cool to be
Indian and
buy Indian
Indians
want it right
here,
right NOW
Satisfying
the eternal
desire for
connection
Consumers’
growing and
voracious
appetite for
information
NEW-YOUer
MYOPIUM
DESI COOL
CHILLS-UMERS
NOWians
CHANGE
CHAMPIONS
CONNECTIFY
OMNI-TECH
INFO-BURST
4 6 8 10
3 751
2
9
Bring much-
needed
fun to your
daily life
The increasing
pervasiveness
of technology