We pulled together the best content creation tools for all Writers, Designers, Editors, Trainers & Marketers to save you time and make creating your content, well, a lot easier. Learn which content apps made the cut.
This 6 online course covers search engine optimization through 8 modules that teach keyword research and mapping, SEO fundamentals and best practices, optimized copywriting, design and architecture, globalized search engine, project management, link building, and research.
2.4 million US jobs require business travel, and last year US residents took 455 million business trips. The document provides tips for business travelers to stay organized while traveling, including using apps and services to consolidate expenses, access critical documents from any device, set budget restrictions, track mileage and expenses, get real-time traffic updates, translate between 17 languages, and print materials on demand. It recommends apps like Certify, Google Drive, TripSaver, Triplog, Waze, translation apps, and Mimeo to help travelers save time and look professional while on the road.
Top 10 Time Saving Apps You Should Have Already DownloadedMimeo
The document lists and describes 10 apps that can help save time: Okta for password management, Seamless for food delivery, Waze for traffic updates, Trello for project management, Blue Apron for meal kits, Mint for budgeting and finances, Uber for transportation, FlyCleaners for laundry service, Evernote for note taking across devices, and TaskRabbit for outsourcing chores and tasks. It explains what each app does and how it can eliminate time-consuming tasks and activities.
As learning organizations are continually tasked with making their training programs more efficient, better performing and more economical, many turn to the convenience and cost savings of virtual learning. But this often comes at the expense of the learning experience and overall effectiveness of training – leaving training professionals feeling like they have to choose between the superior learning experience of classroom training and convenience of virtual learning.
This webinar discusses how to bridge the gap between classroom and virtual training by using hybrid learning. Join to learn:
What hybrid learning is
Best practices of using hybrid learning to provide a better overall learning experience
How to get started with hybrid learning
Delivery is key in any presentation. Chances are you've sat through some bad presentations. Here are 7 bad presenters and how you can avoid becoming one! For more thought leadership, visit: www.Mimeo.com/blog
The document discusses microlearning and its benefits over traditional training methods. It defines microlearning as short bursts of targeted content that allows learners to immediately apply new knowledge. Microlearning works best when the content is aligned with how work is done and learning naturally occurs. It can be leveraged to achieve sustainable development when the user interface is easy to use and integrated with learning systems, content is produced beyond just traditional developers, and adaptive technologies deliver the right content at the right time. The presentation provides insights into the link between learning science and microlearning and how to create continuous development opportunities with this approach.
This 6 online course covers search engine optimization through 8 modules that teach keyword research and mapping, SEO fundamentals and best practices, optimized copywriting, design and architecture, globalized search engine, project management, link building, and research.
2.4 million US jobs require business travel, and last year US residents took 455 million business trips. The document provides tips for business travelers to stay organized while traveling, including using apps and services to consolidate expenses, access critical documents from any device, set budget restrictions, track mileage and expenses, get real-time traffic updates, translate between 17 languages, and print materials on demand. It recommends apps like Certify, Google Drive, TripSaver, Triplog, Waze, translation apps, and Mimeo to help travelers save time and look professional while on the road.
Top 10 Time Saving Apps You Should Have Already DownloadedMimeo
The document lists and describes 10 apps that can help save time: Okta for password management, Seamless for food delivery, Waze for traffic updates, Trello for project management, Blue Apron for meal kits, Mint for budgeting and finances, Uber for transportation, FlyCleaners for laundry service, Evernote for note taking across devices, and TaskRabbit for outsourcing chores and tasks. It explains what each app does and how it can eliminate time-consuming tasks and activities.
As learning organizations are continually tasked with making their training programs more efficient, better performing and more economical, many turn to the convenience and cost savings of virtual learning. But this often comes at the expense of the learning experience and overall effectiveness of training – leaving training professionals feeling like they have to choose between the superior learning experience of classroom training and convenience of virtual learning.
This webinar discusses how to bridge the gap between classroom and virtual training by using hybrid learning. Join to learn:
What hybrid learning is
Best practices of using hybrid learning to provide a better overall learning experience
How to get started with hybrid learning
Delivery is key in any presentation. Chances are you've sat through some bad presentations. Here are 7 bad presenters and how you can avoid becoming one! For more thought leadership, visit: www.Mimeo.com/blog
The document discusses microlearning and its benefits over traditional training methods. It defines microlearning as short bursts of targeted content that allows learners to immediately apply new knowledge. Microlearning works best when the content is aligned with how work is done and learning naturally occurs. It can be leveraged to achieve sustainable development when the user interface is easy to use and integrated with learning systems, content is produced beyond just traditional developers, and adaptive technologies deliver the right content at the right time. The presentation provides insights into the link between learning science and microlearning and how to create continuous development opportunities with this approach.
Global Content Strategy and Enterprise Architecture for Real ROI, Sitecore Sy...NavigationArts
Based on the 2014 Sitecore Symposium presentation, we explore the 8 principles of Global Content Strategy & Enterprise Architecture.
Through enterprise content strategy and engagement practices, Sitecore can help organizations realize tangible value, enable rapid deployment and lead qualification, all within a simple to use interface for non-technical users.
NavigationArts will show how to reduce redundancies around content creation, improve brand consistency across platforms, and establish Key Performance Indicators for measuring and improving eCommerce sales and customer satisfaction.
Content Creation 101 looks at the benefits of producing unique content for your site and the web in general. It suggests some basic content strategy tips that you can apply to your site. This slide deck is an updated version of the Content Creation 101 we presented at SMX Sydney in April.
Similar.ai is an AI-powered content automation tool that can generate SEO content at scale while maintaining quality. It automates content generation using AI and NLP based on SEO data, search volume, topics and listings. The tool crawls webpages and products, ingests demand data via API, groups keywords by topic, and matches pages to topics to generate customized content like FAQs, metadata, category descriptions and more. Content is generated based on templates written by copywriters, and the tool allows full control over output while accelerating the content creation process.
Slide deck from Castleford Media's presentation at Online Marketer / SMX Sydney in April 2011. How to build a successful content strategy for your website.
This document provides an overview of key factors for search engine optimization (SEO) success. It discusses 9 important SEO factors including search intent, backlinks, page speed, user experience, content quality, site authority, security, structured data, and optimizing for voice search. For each factor, it provides best practices and techniques to improve rankings, such as keyword research, creating valuable content, link building outreach, image compression, and implementing structured data. The overall message is that SEO requires focusing on user experience and playing the long game of continuous optimization.
7 Ways To Boost Your Traffic With SEO And Content MarketingHappy Marketer
Whether you’re an individual establishing your personal brand online or an e-commerce company, the key to your online success is attracting web traffic to your site. Learn how to attract quality leads with these killer SEO and Content Marketing tips!
Pam goodrich and Joe Gelb - A Journey to Intelligent Content DeliveryLavaConConference
Learn how Cherwell Software used a digital experience platform (DXP) to implement a world-class Documentation Portal with minimal staffing and a condensed time frame. Learn how we consolidated documentation for multiple products, versions, and languages into single consolidated platform. We’ll discuss how we sold the project to Cherwell leadership, how we selected our vendor, and the challenges we faced during implementation.
Developing Great Content To Win The War On The WebWriterAccess
The document provides 10 tips for improving content performance in order to win the war on the web. It recommends developing a content marketing plan, using free research tools to find hot topics and keywords, creating customer profiles for testing, researching the competition, developing an SEO plan with keyword silos, scoring content for SEO strength, infusing brands with great content, creating stories rather than just content, defining great content, and documenting content publishing dates to track metrics like traffic, user acquisition costs, and conversion rates.
Top 10 Must Do’s in the Ever-changing World of SEOAct-On Software
This document provides a summary of the top 10 SEO best practices that website owners should follow in today's ever-changing world of search engine optimization. It discusses writing content for audiences, using relevant keywords, optimizing site content with keywords, getting quality backlinks, custom 404 pages, canonical URLs, navigation, XML sitemaps, schema/microdata, and responsive design. The presentation provides details on how to properly implement each practice to improve search engine rankings and visibility.
This document discusses keywords, which are words or phrases that describe the content of a document. It identifies 10 types of keywords and lists tools like Semrush, Ahrefs, and Google Keyword Planner that can be used to find keywords. The process of keyword research involves business analysis, using keyword tools, analyzing competition, selecting suitable keywords, and repeating regularly. Key benefits of keyword research include driving traffic, planning campaigns, developing content ideas, and understanding audiences. Keywords should be included in title tags, descriptions, headings, links, and alt tags.
In this presentation, I'll talk through about how we think about inbound content at IBM. This will include a variety of topics such as: workflows, staffing models, approaches to keyword research, writing and content creation. Finally, I'll share how I think about feedback loops for both business and individual performance.
Content writing involves planning, writing, and editing content for digital marketing purposes such as blog posts, articles, videos, and social media. There are many tools that can help with content creation including brainstorming tools to generate ideas, writing and editing tools to polish writing, social media and SEO tools to promote content, and multimedia tools to create images and videos. Content writing skills are important for creating clear, consistent content that engages a company's target audience.
Georgetown University Guest lecture on SEO and online marketingWO Strategies
April 7th. Guest Lecture on SEO and online marketing at Georgetown University's Digital Marketing class, a part of the Masters in Public Relations and Corporate Communications program.
Jon Wuebben | SearchLove San Diego, 'Optimizing Content in a World of Never E...Distilled
Most people in this industry know the ins and outs of the Panda, Penguin and Hummingbird Google updates. But how many of us understand exactly how content and SEO are interlinked? In this talk, Jon is going to teach us how to adopt a more advanced approach to optimizing our content, talking through real case studies and the latest algorithm changes
Workshop slides of the Innovation Melange "Introduction to SEO" hosted by Talent Garden Vienna.
During this free online workshop, we have explored the fundamentals of SEO as well as some best practices and proven tactics.
1. The document discusses how to develop an effective content strategy to increase website conversions. It recommends identifying current top competitors, segmenting topics, determining which pages need updates, and using tools like SpyFu and Ahrefs.
2. User engagement should be measured through metrics like click-through rate, time on site, and repeat visits. Content plans should cover upcoming time periods and topics. Analytics should be monitored closely.
3. Developing quality content that gets links from helpful domains, keeps users engaged, and satisfies queries can positively impact search rankings and conversions over time according to testing and data.
In this 3rd session of our online COVID-19 Q & A series, we've got WordStream's in-house SEO expert, Gordon Donnelly teed up with content tips you can't miss. He will:
• Show you how COVID-19 has impacted SEO.
• Provide the latest on SEO best practices.
• Release insider tips he uses for WordStream that you can use for your business.
Search traffic has been strongly impacted by the pandemic. Use these tips to improve your organic rankings and increase qualified traffic to your site.
Data driven content strategy guaranteed to increase your trafficChris Gregory
We've all been told that content is King but no one has explained how to create quality content. In this presentation, I'll break down what Google is looking for and how to use Google's own data to create quality content.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
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Global Content Strategy and Enterprise Architecture for Real ROI, Sitecore Sy...NavigationArts
Based on the 2014 Sitecore Symposium presentation, we explore the 8 principles of Global Content Strategy & Enterprise Architecture.
Through enterprise content strategy and engagement practices, Sitecore can help organizations realize tangible value, enable rapid deployment and lead qualification, all within a simple to use interface for non-technical users.
NavigationArts will show how to reduce redundancies around content creation, improve brand consistency across platforms, and establish Key Performance Indicators for measuring and improving eCommerce sales and customer satisfaction.
Content Creation 101 looks at the benefits of producing unique content for your site and the web in general. It suggests some basic content strategy tips that you can apply to your site. This slide deck is an updated version of the Content Creation 101 we presented at SMX Sydney in April.
Similar.ai is an AI-powered content automation tool that can generate SEO content at scale while maintaining quality. It automates content generation using AI and NLP based on SEO data, search volume, topics and listings. The tool crawls webpages and products, ingests demand data via API, groups keywords by topic, and matches pages to topics to generate customized content like FAQs, metadata, category descriptions and more. Content is generated based on templates written by copywriters, and the tool allows full control over output while accelerating the content creation process.
Slide deck from Castleford Media's presentation at Online Marketer / SMX Sydney in April 2011. How to build a successful content strategy for your website.
This document provides an overview of key factors for search engine optimization (SEO) success. It discusses 9 important SEO factors including search intent, backlinks, page speed, user experience, content quality, site authority, security, structured data, and optimizing for voice search. For each factor, it provides best practices and techniques to improve rankings, such as keyword research, creating valuable content, link building outreach, image compression, and implementing structured data. The overall message is that SEO requires focusing on user experience and playing the long game of continuous optimization.
7 Ways To Boost Your Traffic With SEO And Content MarketingHappy Marketer
Whether you’re an individual establishing your personal brand online or an e-commerce company, the key to your online success is attracting web traffic to your site. Learn how to attract quality leads with these killer SEO and Content Marketing tips!
Pam goodrich and Joe Gelb - A Journey to Intelligent Content DeliveryLavaConConference
Learn how Cherwell Software used a digital experience platform (DXP) to implement a world-class Documentation Portal with minimal staffing and a condensed time frame. Learn how we consolidated documentation for multiple products, versions, and languages into single consolidated platform. We’ll discuss how we sold the project to Cherwell leadership, how we selected our vendor, and the challenges we faced during implementation.
Developing Great Content To Win The War On The WebWriterAccess
The document provides 10 tips for improving content performance in order to win the war on the web. It recommends developing a content marketing plan, using free research tools to find hot topics and keywords, creating customer profiles for testing, researching the competition, developing an SEO plan with keyword silos, scoring content for SEO strength, infusing brands with great content, creating stories rather than just content, defining great content, and documenting content publishing dates to track metrics like traffic, user acquisition costs, and conversion rates.
Top 10 Must Do’s in the Ever-changing World of SEOAct-On Software
This document provides a summary of the top 10 SEO best practices that website owners should follow in today's ever-changing world of search engine optimization. It discusses writing content for audiences, using relevant keywords, optimizing site content with keywords, getting quality backlinks, custom 404 pages, canonical URLs, navigation, XML sitemaps, schema/microdata, and responsive design. The presentation provides details on how to properly implement each practice to improve search engine rankings and visibility.
This document discusses keywords, which are words or phrases that describe the content of a document. It identifies 10 types of keywords and lists tools like Semrush, Ahrefs, and Google Keyword Planner that can be used to find keywords. The process of keyword research involves business analysis, using keyword tools, analyzing competition, selecting suitable keywords, and repeating regularly. Key benefits of keyword research include driving traffic, planning campaigns, developing content ideas, and understanding audiences. Keywords should be included in title tags, descriptions, headings, links, and alt tags.
In this presentation, I'll talk through about how we think about inbound content at IBM. This will include a variety of topics such as: workflows, staffing models, approaches to keyword research, writing and content creation. Finally, I'll share how I think about feedback loops for both business and individual performance.
Content writing involves planning, writing, and editing content for digital marketing purposes such as blog posts, articles, videos, and social media. There are many tools that can help with content creation including brainstorming tools to generate ideas, writing and editing tools to polish writing, social media and SEO tools to promote content, and multimedia tools to create images and videos. Content writing skills are important for creating clear, consistent content that engages a company's target audience.
Georgetown University Guest lecture on SEO and online marketingWO Strategies
April 7th. Guest Lecture on SEO and online marketing at Georgetown University's Digital Marketing class, a part of the Masters in Public Relations and Corporate Communications program.
Jon Wuebben | SearchLove San Diego, 'Optimizing Content in a World of Never E...Distilled
Most people in this industry know the ins and outs of the Panda, Penguin and Hummingbird Google updates. But how many of us understand exactly how content and SEO are interlinked? In this talk, Jon is going to teach us how to adopt a more advanced approach to optimizing our content, talking through real case studies and the latest algorithm changes
Workshop slides of the Innovation Melange "Introduction to SEO" hosted by Talent Garden Vienna.
During this free online workshop, we have explored the fundamentals of SEO as well as some best practices and proven tactics.
1. The document discusses how to develop an effective content strategy to increase website conversions. It recommends identifying current top competitors, segmenting topics, determining which pages need updates, and using tools like SpyFu and Ahrefs.
2. User engagement should be measured through metrics like click-through rate, time on site, and repeat visits. Content plans should cover upcoming time periods and topics. Analytics should be monitored closely.
3. Developing quality content that gets links from helpful domains, keeps users engaged, and satisfies queries can positively impact search rankings and conversions over time according to testing and data.
In this 3rd session of our online COVID-19 Q & A series, we've got WordStream's in-house SEO expert, Gordon Donnelly teed up with content tips you can't miss. He will:
• Show you how COVID-19 has impacted SEO.
• Provide the latest on SEO best practices.
• Release insider tips he uses for WordStream that you can use for your business.
Search traffic has been strongly impacted by the pandemic. Use these tips to improve your organic rankings and increase qualified traffic to your site.
Data driven content strategy guaranteed to increase your trafficChris Gregory
We've all been told that content is King but no one has explained how to create quality content. In this presentation, I'll break down what Google is looking for and how to use Google's own data to create quality content.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
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>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
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How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
7. Google Trends
7
Explore topics and
trending stories with
insights into search
volumes by geographic
region and over time.
• Research keywords
• Discover content ideas
• Monitor your brand
8. Moz Keyword
Explorer
8
Enter terms or phrases to
check keyword search
volume, difficulty,
opportunity, and
potential.
• Export as CSV files
• Explore keyword
suggestions
• See top ranking pages
9. Sigstr
9
Create unique email
signatures that link to
company news, upcoming
events, and relevant
content.
• Create signatures for
different teams
• Control signatures
from one admin
console
11. Giphy
11
Contextually search for or
create your own animated
GIFs.
• Break up heavily
worded content with
GIFs
• Replace stock photos
with animation
12. Canva
12
Develop striking visual
content to print or publish
online.
• Drag and drop design
features
• Pre-sized templates
• Free photos, filters,
icons, shapes, and
fonts
16. Hemingway
Editor
16
Make your writing easier
to read with Hemingway
Editor.
• Flags dense, hard to
read writing
• Suggests simpler
alternatives
• Highlights content
using passive voice
17. Microsoft’s
Snipping Tool
17
Capture screenshots to
maximize the time spent
editing.
• Cross out or highlight
content
• Insert arrows or
shapes
• Add your own
suggestions
Please revise this for the UK
team.
18. Trello
18
Create aTrello board as the
hub for team and individual
content projects.
• Share and collaborate
on content
• Set reviews and
approvals
• Create an editorial
calendar
20. Mimeo
20
Create and distribute unique
content with Mimeo’s
applications.
• Use Mimeo Print to distribute
complex documents on-demand
• Create a revenue stream with
Mimeo Marketplace
• Distribute directly through
Mimeo Digital
• Take your content global with
Mimeo HubCast