The document profiles 11 business leaders and their companies: 1. Jeff Bezos of Amazon pioneered predictive analytics for online shopping recommendations. 2. Anne Mulcahy turned around Xerox during a financial crisis through workforce reductions. 3. Brad Smith fosters a startup culture at Intuit allowing employees to learn from successes and failures. 4. Howard Schultz achieved the American dream going from a poor upbringing to leading Starbucks. 5. Larry Page perseveres challenges at Google pursuing the best course for the company. 6. Tim Cook continues innovating at Apple forging his own path following Steve Jobs. 7. Indra Nooyi leads Pep

2.  Jeff Bezos, Amazon– Jeff Bezos is a
 pioneer in world of internet commerce, and
was instrumental in defining this space that
is now defining many aspects of the internet
world. It is Jeff Bezos who innovated the
concept of ―predictive analytics‖–
recommending products to customers based
on search history and buying habits. Whether
you like the concept or you hate it, the idea
has made online commerce more profit rich
and efficient, and is making online shopping
a better experience for consumers
throughout the world.

3.  Anne Mulcahy, Xerox – Anne turned things around
when her company faced a financial crisis. Yes, I
can directly relate. You can read about some of my
adventures at Fishbowl here. Anne never aspired to
the role of CEO, but neither did she shy away from
the opportunity to lead when elected by the board
of Xerox in 2001. During her tenure she was
required to reduce the company’s workforce by
30% and later eliminated the entire desktop
portion of Xerox. For her courageous execution in
the face of adversity Chief Executive Magazine
named her CEO of the Year in 2008 and U.S. News
& World Report named her one of America’s
Best Leaders.Forbes acknowledged Anne as one of
the world’s most influential women in 2005 and
2009.

4.  Brad Smith, Intuit – Intuit is one of the
world’s largest and most successful financial
software companies. It is the maker of the
QuickBooks accounting software we have
integrated with our Fishbowl
Inventory software. Even as a company of
nearly $4B in revenue with a market cap of
approximately $16.5B, Intuit continues to
operate like a collection of startups. Brad
has fostered a culture where nearly 8,000
employees are allowed to take risks and to
grow by learning from success and failure.

5.  Howard Schultz, Starbucks – From his
upbringing in a poor family in the Bronx to an
athletic scholarship and eventually the head
ofStarbucks, Howard Schultz is a
consummate example of courage, hard work,
and the ability to achieve the American
dream. Even in the glow of his own
successes, Howard is also interested in
investing in others’ success and continues to
invest actively in other business ventures,
such as eBay.

6.  LarryPage, Google – Larry Page is another
example of a businessperson who can
persevere any challenge. Larry and his
company have faced much criticism and
received ample praise over the years for his
company’s actions. But in the midst of the
storm, he has never let what others think
sway him from pursuing the course for his
company that he considers the best.

7.  Tim Cook, Apple – Steve Jobs is a hard act
to follow, but thus far, Tim Cook is doing a
tremendous job. Rather than attempt to
match the consumer-facing innovations
Steve Jobs had been known for, Tim Cook is
forging into the future with his own new
advances, such as Apple’s newestinnovative
inventory management techniques

8.  Indra Nooyi, PepsiCo – Indra Nooyi, another
of Forbes 100 Most Powerful Women, has not
only led her company to record financial results
but is making strides to move PepsiCo in a
healthier direction, leading the courageous
charge to shed traditional fast food properties
and to replace them with initiatives to supply
healthier foods. She is deeply caring and
committed as a senior executive. She is a fun-
loving executive as well—she played lead guitar
for an all-woman rock band in college, loved to
play cricket, and is known to sing karaoke and
perform at corporate gatherings to this day. Yes,
I have been known to relate to her fun-loving
spirit as a senior executive as well.

9.  Warren Buffett, Berkshire Hathaway – He is
a deeply conservative trader during the
times that everyone around him is moving
from one extreme to the other to the tune
of huge losses and gains. Warren Buffett is a
perfect example of patience, proving that
slow and steady generally wins the business
race. (Although I continue to press my own
desire to spur Fishbowl’s inventory software
business to race!)

10.  SirRichard Branson, Virgin Group – Anyone
who owns more than 400 companies and is
worth billions of dollars is clearly doing
many things right. I admire Richard
Branson’s tenacity, and I admire his personal
brand—so much so, that when my paired
leadership partner, Mary Michelle Scott, and
I recently traveled to Australia with several
of our team in our launch of Fishbowl
Australia, we made the effort and kept the
commitment to fly with Virgin Airlines every
step of the way.

11.  Rupert Murdoch, News Corporation – Rupert
Murdoch is a self-made and hard driven
Australia-born head of an American publishing
dynasty, as the founder, chairman and CEO of
News Corporation. He continues to work
unbelievably hard at an age when most would
have retired long ago. In the midst of accusation
and scandal he’s needed to find new strength to
face the accusation of bribery, corruption and
hacking by subsidiary firms. This news is still
breaking, as Rupert resigns from the boards of
several of the subsidiary companies involved.
Regardless of the outcome, the work ethic and
sheer tenacity Rupert Murdoch has shown in the
face of adversity continues to serve as an
example to all.

12.  The Company Amazon which is on first is
because today it is famous and majority now
uses it and now can do shopping easily.
The Company News Corporation is on tenth
because now there are many news
corporation, it does not matter if there is a
big one.