The document outlines the table of contents for a report on points of discussion and analysis. It includes sections on an executive summary, customer analysis, competitor analysis, industry analysis, departmental analysis, growth strategy and implementation methodology, new initiatives, service extension, potential acquisitions, partnership pipeline, and human resources. The appendix provides additional details on key objectives, patient mix, marketing mix, packages and pricing, HR benchmarking, operational costs, medical equipment, facility design, quality management, success rates, ancillary services, patient processes, IT systems, and conclusions.

1. POINTS OF DISCUSSION AND ANALYSIS
Table of Contents
1
01 - EXECUTIVE SUMMARY
A) BOARD MANDATE B) VISION AND VALUES C) TURNAROUND PHILOSPHY
02 - CUSTOMER ANALYSIS
A) WHO ARE THEY B) WHERE THEY COME FROM C) WHAT SERVICE THEY USE D) WHO PAYS FOR THEM
03 - COMPETITOR ANALYSIS
A) WHO WE FIGHT B) SERVICE MAPPING C) BENCHMARKING
04 - INDUSTRY ANALYSIS
A) OVERVIEW B) KEY FACTS C) FUTURE OUTLOOK D) POLICY ANALYSIS E) MACROECONOMIC ANALYSIS F) CHALLENGES
05 - DEPARTMENTAL ANALYSIS
A) SNAPSHOT B) SWOT ANALYSIS C) ACTION PLAN
06 - GROWTH STRATEGY AND IMPLEMENTATION METHODOLOGY
A) BCG MATRIX B) STRATEGY CANVAS C) 3 HORIZON FRAMEWORK D) HOW TO GET THERE E) STRATEGY IMPLEMENTATION
07 - NEW INITIATIVES
A) LOYALTY PROGRAM B) HOMECARE C) LONGTERM CARE D) SEEB E) NIZWA F) COSMO & DERMA G) DENTAL E) PHARMACY
08 - SERVICE EXTENSION
A) INFERTILITY B) HIGH RISK PREGNANCY C) BARIATRIC SURGERY D) DIABETES CLINIC
09 - POTENTIAL ACQUISITIONS
A) KK GROUP
10 - PARTNERSHIP PIPELINE
A) ORIGIN ELLE B) MANZIL C) INSTITUTE OF ADVANCED RECONSTRUCTION AND PLASTIC SURGERY
11 - HUMAN RESOURCES
A) MANPOWER ANALYSIS B) EMPLOYEE HEADCOUNT
12 - CHECKLIST FOR APPROVAL
13 - APPENDIX

2. 2
1. Key Objectives / Scope of Work
2. Patient Mix
3. Marketing Mix
4. Packages and Pricing
5. HR Benchmarking
- Organization Structure
- Doctor Panel
- Embryologists & Technicians
- Other Staff
6. Operational Cost Assessment and Benchmarking
7. Medical Equipment & Technology
8. Facility Design & Layout
9. Assessment of Quality Management system, Policies
and Processes
Contents
10. Assessment of Claimed Success Rates
11. Utilization of Ancillary Services and Referral Pathway
12. Assessment of Patient Transaction Process
13. IT systems / Record Keeping Process / Use of KPIs
14. Conclusion
15. Disclaimer
16. Appendix

3. 3
Scope of Work
Our procedures are designed to be flexible and tailored to meet your needs with customised output specific to your situation. Below are the
suggested procedures based on our understanding of your requirements.
The scope listed below are highly dependent on the availability and quality of information from the center on historical as well as current activities.
Sl. No Activities Suggested procedures
1.
Evaluation and
Business Risk
Assessment
• We will conduct a business evaluation of the Clinic
• We will assess the various options the clinic is current planning in line with the market dynamics
• We will do a risk assessment given the developing dynamics in the market and the catchment area
2. Strategic Roadmap
• Detailed strategic roadmap encompassing all aspects of business
• Step by step implementation plan with initiatives and timelines
Timelines: Timelines for the items above will be 15 days from the receipt of the raw information from your end
Client Brief: xxx Medical Center is not able to reach its potential due to various constraints faced by it. One of the main ones is the location of the
center. Given the currently highly uncertain market dynamics as a result of fallout of Covid 19, the management is considering a few options to
further the growth of the center. The management wants a learned opinion and evaluation of the same followed by a Business Risk Assessment
and Formulation of a Strategic Roadmap for the center.
Once the Strategic Roadmap is approved the management may further engage the consultant to implement it (not in the existing scope) going
forward