This document outlines a Facebook street marketing campaign for the film Cars 2. Mothers would be invited to have their photo taken with characters from Cars 2 and the photo would be posted to their Facebook profile. They would then become fans of Cars 2 and see promotional content on their wall, like the trailer, when they scanned a RFID tag. After the photo shoot, the framed photos would be added to their Facebook albums to promote the film through their social networks.