Toby Larocque started 11 businesses throughout his career, with some failing, some being sold, and some still operating successfully. He graduated magna cum laude in business economics and Spanish, and though he took his first job at an accounting firm, he pursued his dream of entrepreneurship by founding his first venture, Firefly Imports. Currently the VP and Director of Operations at NebuCore, Larocque is also involved in charter fishing operations in Mexico and plans to promote tourism to Baja California through fishing tours, being committed to conservation as a member of fishing associations.