Nokia Lumia 820 Contest run by SocioSquare for The Mobile Store. The contest resulted in The Mobile store trending in India and addition of more than 850 followers in less than 2 weeks!

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Case Study
Nokia Lumia Contest

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 Platform: Twitter
 Concept: Asking current fans/followers
to help us reach a predefined mark of
followers.
 Promotion: Cross promotion was done
on Facebook fan page as well.
Nokia Lumia 820 Contest

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 Contest: Followers were asked to help us get 820 followers in
3 weeks.
Nokia Lumia 820 Contest

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LOGOTwitter Performance – The MobileStore Trending
Due to the Lumia 820 Contest, The MobileStore was trending topic in
India.

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Performance
 We added 859 followers in just 13 days.
Nokia Lumia 820 Contest

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Performance
 Over 4000 tweets from followers about the contest.
Nokia Lumia 820 Contest

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Performance
 Throughout the contest the number of @mentions were at all
time high.
Nokia Lumia 820 Contest

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Standouts:-
 The Twitter page got a boost and the interaction level rose
many folds.
 The contest redefined the image of the brand.
 #NokiaLumia820 was seen continuously in the conversations
of our followers.
Nokia Lumia 820 Contest

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 The contest succeeded in catching the attention
and gained expected results.
 Getting followers organically on twitter at this pace
is a real achievement.
 The MobileStore has gained a fair bit of popularity
and recognition.
 Nokia is also benefited by our contests as the
people started talking about the brand and phones.
Overall Conclusion

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