This document provides tips for small startups on using social media effectively. It advises to focus social media efforts where customers are located rather than trying to be everywhere. Specific tips include not outsourcing or being lazy with social media, using personality if possible, researching competitors using Google, and developing a few high-return profiles. An assignment matrix scores different platforms on factors like customers, influencers, engagement and reach to help decide where to focus limited resources.

1. Big social media for tiny startups
Rick Turoczy / @turoczy

2. Assumptions

3. “We've all been raised on [social media] to
believe that one day we'd all be
millionaires, and movie gods,
and rock stars....”

4. “Do”s and “Don’t”s
Some things to keep in mind

5. Don’t hire this out

6. Don’t autopost

7. Don’t be lazy

8. Don’t expect to get more out
than you put in

9. Don’t try to be all things to all people

10. Don’t expect people to love your company
as much as you do

11. Don’t forget that email is social

12. Tips and tricks
How to get the most out of social

13. Land grab and speculate with real estate
but live where your customer lives.

14. Be clear about what your social presence
does and doesn’t do.

15. If you have personality, use it.
If you don’t, try to be interesting.

16. Google, motherf*cker, do you use it?

17. Spend time developing profiles that
provide the greatest return.

18. Be polite. Be thankful. Share.

19. Assignment
An easy way to decide where to spend your time

20. Twitter Facebook Instagram Pinterest LinkedIn
Customers 5 3 0 2 0
Influencers 5 4 2 5 0
Engagement 2 3 1 2 3
Initial reach 2 1 0 1 0
Persistence 3 2 1 5 2
Enjoyment 2 1 5 5 0
Cost -2 -2 -2 -2 -2
Effort -1 -4 -1 -1 -5
TOTALS 16 7 6 17 -2
http://sflo.me/tscpdx-sm

21. Thank you!
@turoczy