Time to Change? Pricing, Deals, and Strategy
•
1 like•1,061 views
Pricing strategies can have great impact on deals and revenue for both agents and presenters. In the middle of this mix is the audience and their behavior that either creates demand for your performances, or leaves you with a lot of empty seats. Pricing and audience guru Jill Robinson of TRG Arts, Jackie Knobbe of APA Agency, Jeremy Ganter of Mondavi Center, UC Davis, and Joan Squires of Omaha Performing Arts discussed the ins and outs of maximizing revenue and developing audiences through pricing and scaling in this session, presented at the 2015 APAP conference in New York City.
Report
Share
Report
Share
Recommended
Seat o-nomics: demand-based pricing strategies for chamber music organizations
What motivates someone to attend a concert? And, more, importantly, what drives them to attend again and again? Arts managers (and patrons themselves) often cite price as the main and biggest incentive for arts attendance. Certainly price plays a major role in a customer’s decision-making process.
But pricing doesn’t mean anything unless it’s attached to value. It’s a two-sided equation, with price on one side and demand—how much a patron wants the experience—on the other.
Luckily, you have tools that can sweeten the value proposition for your audiences. Ticketing inventory, historical data, discounting, and the choice and timing of programming can help you incentivize audiences to engage with you again and again.
This session was presented at the 2016 Chamber Music America Conference in New York City. TRG's VP of Client Development Lindsay Anderson discussed:
- Strategies to attract audiences to low, middle, and high-demand concerts
- How to incentivize loyalty based on demand for programming
- When and how to approach discounting and dynamic pricing
Home Seller's Listing Presentation
Sylvia Dana is a real estate agent with Coldwell Banker AJS Schmidt in Grand Rapids, Michigan. Coldwell Banker AJS Schmidt is a large real estate company with 65 offices across Michigan, Ohio, and Florida, over 1,180 agents, and $2.3 billion in sales volume in 2015. Sylvia has experience in residential real estate in Grand Rapids and will work to efficiently and effectively assist clients through the buying and selling process.
Why Won't Forbes Write About Me? Place Marketing in the New Media Landscape
Why Won't Forbes Write About Me? Place Marketing in the New Media LandscapeDevelopment Counsellors International
The document discusses how public relations strategies need to adapt to changes in the media landscape. It notes that national media outlets have shrinking staffs, more focus on politics and "info-tainment", and expanding online discussions. As a result, PR strategies should focus on breaking news, quantity over quality, sensational stories, and rankings to attract page views. It also recommends emphasizing superlatives, intriguing angles, and spotlighting influential community members to appeal to media interests. The document concludes by discussing the growing role of native advertising in economic development public relations.PR Presentation
PR practitioners are called "flacks" and "spin doctors" by detractors. So why would anyone want to pursue PR as a career? There are stories to be told. There is a need for responsible advocacy, using conventional and digital tools. As a society, we need information more than ever.
Solomon lyena ppc-analyticscompetitoranalysis
This document summarizes Lyena Solomon's presentation on competition analysis for ad optimization at the SMX East conference in New York. The presentation provides tips on analyzing competitors' ads to understand who they target and what benefits they emphasize. It also recommends testing different ad strategies, measuring performance, and acting on insights to improve ads. The overarching message is that ads should tell compelling stories, connect with users emotionally, and stand out from best practices by being original and unexpected.
The Art of the Upgrade: A TRG Master Class for Blackbaud
This document discusses strategies for increasing patron loyalty and donations through targeted "upgrades." It defines upgrades as asking patrons to take the next step, such as renewing a membership at a higher level, adding an additional donation, or attending more events. The document outlines how upgrades can be identified through data analysis to recognize patterns. It provides examples of increasing yields from single ticket buyers to renewing subscriber-donors. The key is engaging patrons at multiple touchpoints and across organizational assets. Effective upgrading requires having a plan for every patron type and focusing first on the biggest opportunities to cultivate meaningful relationships and growth.
Pricing: High-Impact Business Strategy or Departmental Tactic?
Is your organization’s pricing strategy focused only on the cost of admission? Developed in just one department? This 90-minute workshop, presented at the Arts Reach Canada Conference in May 2013, was designed to show leadership teams how much more there is to consider and to gain. High-impact pricing generates positive perception, improved patron loyalty, and greater revenue for every admission or seat sold. Jill Robinson, President of TRG Arts, the consulting firm that pioneered dynamic pricing and demand management in the arts, will open the session with a short quiz. You’ll evaluate your organization’s pricing approach. Then, hear how best pricing practices can earn double-digit revenue increases when your management and staff play the right roles. Take home new ideas for effective pricing leadership, decision-making, and staff team participation.
Christmas in July: Turn up the heat on the holidays
Forget about Independence Day. Start thinking about Black Friday.
If not, you could be missing out on your biggest opportunity of next season.
The holiday season starts NOW for arts managers. Don’t let the heat of summer lull you into thinking holiday shows sell themselves—there’s a lot to do. It’s time to dust off and refresh your marketing plan for The Nutcracker, A Christmas Carol, your holiday concert, or whatever hot ticket event you have this December.
In this free one-hour webinar you’ll hear from arts marketers like you who have maximized their holiday programming and gone on to break revenue records. Just when these arts administrators thought their perennial programming couldn’t garner any more, new highs were reached. These experts as well as the consultants from TRG will share the newest best practices for turning up the heat on the holidays.
You’ll learn:
- What, when, and how often: how to optimize campaign timing and frequency, and content strategies for an event that’s repeated annually
- Why a good marketing campaign is nothing without a pricing strategy that allows revenue goals to be met--or exceeded. We’ll explore how the two work together for high-demand programming.
- The importance of realistic budgeting and revenue projections as well as the basics of matching revenue expectations to historical data
Recommended
Seat o-nomics: demand-based pricing strategies for chamber music organizations
What motivates someone to attend a concert? And, more, importantly, what drives them to attend again and again? Arts managers (and patrons themselves) often cite price as the main and biggest incentive for arts attendance. Certainly price plays a major role in a customer’s decision-making process.
But pricing doesn’t mean anything unless it’s attached to value. It’s a two-sided equation, with price on one side and demand—how much a patron wants the experience—on the other.
Luckily, you have tools that can sweeten the value proposition for your audiences. Ticketing inventory, historical data, discounting, and the choice and timing of programming can help you incentivize audiences to engage with you again and again.
This session was presented at the 2016 Chamber Music America Conference in New York City. TRG's VP of Client Development Lindsay Anderson discussed:
- Strategies to attract audiences to low, middle, and high-demand concerts
- How to incentivize loyalty based on demand for programming
- When and how to approach discounting and dynamic pricing
Home Seller's Listing Presentation
Sylvia Dana is a real estate agent with Coldwell Banker AJS Schmidt in Grand Rapids, Michigan. Coldwell Banker AJS Schmidt is a large real estate company with 65 offices across Michigan, Ohio, and Florida, over 1,180 agents, and $2.3 billion in sales volume in 2015. Sylvia has experience in residential real estate in Grand Rapids and will work to efficiently and effectively assist clients through the buying and selling process.
Why Won't Forbes Write About Me? Place Marketing in the New Media Landscape
Why Won't Forbes Write About Me? Place Marketing in the New Media LandscapeDevelopment Counsellors International
The document discusses how public relations strategies need to adapt to changes in the media landscape. It notes that national media outlets have shrinking staffs, more focus on politics and "info-tainment", and expanding online discussions. As a result, PR strategies should focus on breaking news, quantity over quality, sensational stories, and rankings to attract page views. It also recommends emphasizing superlatives, intriguing angles, and spotlighting influential community members to appeal to media interests. The document concludes by discussing the growing role of native advertising in economic development public relations.PR Presentation
PR practitioners are called "flacks" and "spin doctors" by detractors. So why would anyone want to pursue PR as a career? There are stories to be told. There is a need for responsible advocacy, using conventional and digital tools. As a society, we need information more than ever.
Solomon lyena ppc-analyticscompetitoranalysis
This document summarizes Lyena Solomon's presentation on competition analysis for ad optimization at the SMX East conference in New York. The presentation provides tips on analyzing competitors' ads to understand who they target and what benefits they emphasize. It also recommends testing different ad strategies, measuring performance, and acting on insights to improve ads. The overarching message is that ads should tell compelling stories, connect with users emotionally, and stand out from best practices by being original and unexpected.
The Art of the Upgrade: A TRG Master Class for Blackbaud
This document discusses strategies for increasing patron loyalty and donations through targeted "upgrades." It defines upgrades as asking patrons to take the next step, such as renewing a membership at a higher level, adding an additional donation, or attending more events. The document outlines how upgrades can be identified through data analysis to recognize patterns. It provides examples of increasing yields from single ticket buyers to renewing subscriber-donors. The key is engaging patrons at multiple touchpoints and across organizational assets. Effective upgrading requires having a plan for every patron type and focusing first on the biggest opportunities to cultivate meaningful relationships and growth.
Pricing: High-Impact Business Strategy or Departmental Tactic?
Is your organization’s pricing strategy focused only on the cost of admission? Developed in just one department? This 90-minute workshop, presented at the Arts Reach Canada Conference in May 2013, was designed to show leadership teams how much more there is to consider and to gain. High-impact pricing generates positive perception, improved patron loyalty, and greater revenue for every admission or seat sold. Jill Robinson, President of TRG Arts, the consulting firm that pioneered dynamic pricing and demand management in the arts, will open the session with a short quiz. You’ll evaluate your organization’s pricing approach. Then, hear how best pricing practices can earn double-digit revenue increases when your management and staff play the right roles. Take home new ideas for effective pricing leadership, decision-making, and staff team participation.
Christmas in July: Turn up the heat on the holidays
Forget about Independence Day. Start thinking about Black Friday.
If not, you could be missing out on your biggest opportunity of next season.
The holiday season starts NOW for arts managers. Don’t let the heat of summer lull you into thinking holiday shows sell themselves—there’s a lot to do. It’s time to dust off and refresh your marketing plan for The Nutcracker, A Christmas Carol, your holiday concert, or whatever hot ticket event you have this December.
In this free one-hour webinar you’ll hear from arts marketers like you who have maximized their holiday programming and gone on to break revenue records. Just when these arts administrators thought their perennial programming couldn’t garner any more, new highs were reached. These experts as well as the consultants from TRG will share the newest best practices for turning up the heat on the holidays.
You’ll learn:
- What, when, and how often: how to optimize campaign timing and frequency, and content strategies for an event that’s repeated annually
- Why a good marketing campaign is nothing without a pricing strategy that allows revenue goals to be met--or exceeded. We’ll explore how the two work together for high-demand programming.
- The importance of realistic budgeting and revenue projections as well as the basics of matching revenue expectations to historical data
Integrated Marketing - Opportunities and Challenges in Modern Marketing
A presentation to Georgia Tech marketing students on definitions, tactics, advantages, and problems facing modern marketing programs that leverage digital media and analytics to improve the results of traditional media programs alone.
How You Can Create a WOW Service Culture
This document outlines steps for creating a strong customer service culture. It recommends starting with a clear vision and core values, then teaching, defining, living, measuring and rewarding excellent customer service. Specific tactics discussed include journey mapping customer experiences, training employees on service fundamentals like solving problems and going the extra mile, and modeling the customer-centric cultures of companies like Netflix and Zappos. The goal is to develop a team focused on delivering the best possible customer experiences.
CK RESUME
Charlie Kennedy is a creative executive leader with over 24 years of experience in event and production design, planning, and management. He has worked at REDKEN 5th AVE for over 25 years, holding various roles and currently serving as Assistant VP of Shows, Events & Production. Kennedy has managed budgets up to $7 million annually and led teams of up to 55 people. He has received several industry awards for his work planning and producing large-scale events with over 10,000 attendees.
FUTURE WORKPLACE: Preparing and Planning for Tomorrow’s Employees Today
This document discusses preparing for the future workplace and employees. It first examines how businesses should rethink their approach, focusing on aligning their culture, structure, leadership, and resources with their business model. Next, it explores how HR should rethink its strategies to ensure proper alignment between the business model and talent management approaches. Specifically, it provides frameworks and examples of how different business models require different organizational designs, management systems, job skills, and performance management. The goal is to motivate talent and have the right people and resources to execute the business model.
Reinvent Your Tradeshow: Nurture Your Exhibitors for Success
The document discusses reinventing trade shows and adding value for exhibitors. It provides examples of strategies used by different trade show organizations to strengthen their events and adapt to changing times. These include implementing hosted buyer programs, focusing on customer experience, outsourcing services, and exploring new formats and ways to extend the reach of events online. The future of the industry is uncertain, and producers will need to be innovative in their approaches.
Presentation Marketing Pr
EVENTions is an experienced event marketing and management firm based in Houston. For over 12 years, they have successfully planned and executed various corporate events, including conventions, product launches, and grand openings. They offer full-service event planning and production services, and have national resources and longstanding relationships that allow them to effectively manage large events. EVENTions prides itself on providing efficient and creative solutions while working within clients' budgets and timelines.
NIST / DVDA 2002
Presentation titled "The DVD Services Model: My Experiences At ZUMA Digital and Beyond" given by Blaine Graboyes on June 4, 2002 at The National Institute For Standards And Technology for the DVD Association "Standards, Applications and Technologies Conference"
Jetstar SMMA Presentation Slides
Jetstar is a low-cost airline subsidiary of Qantas that launched in 2004. It aimed to increase brand awareness and attract new customers through a photo contest campaign on Facebook and Twitter from December 2011 to January 2012. The campaign goals were to become Singapore's leading budget airline, improve brand awareness, and increase sales revenue. The document outlines the campaign introduction, goals, target audience, channels used, outcomes, and qualitative and quantitative metrics to measure the return on investment.
Increasing Your ROI using Social Media - Merging Media Access 360
Rochelle Grayson's Social Media Monetization presentation at Merging Media's Access 360 Workshop on March 23, 2012
Business Design for Designers and Makers
Presentation held at Makerversity in Amsterdam specifically for designers, makers, and startups. Please contact juan.tejeda@brainsandhearts.de if you have any questions or comments.
How great leaders inspire success - Catersource 2013
Warren Dietel, CEO of Puff 'n Stuff Catering, discusses how great leaders inspire success. He explains that great leaders drive pride and ownership in employees by involving them in decision making. Leaders also focus on communicating their company's purpose and values to inspire employees. Finally, leaders leverage important traits like purpose and human connection to inspire customers and drive business results.
The Pixel Lab 2015 | It's all about the money - Nuno Bernardo
While financing content can take different approaches, the key is building an intellectual property and brand through a cross-media strategy that provides context and engagement for the audience. The indie way typically relies on film funds, broadcasters and publishers to finance individual content pieces but not the full IP development, so producers may turn to private equity, sponsors or crowdfunding to develop the brand across multiple platforms. This builds a community and increases relevance through sharing. A cross-media approach gives the audience context and participation to drive engagement, which promotes sharing and makes the content more valuable.
Strategic Design and Meaningful Innovation
This is the latest version of my many presentation about how strategic innovation can be driven via meaningful experiences. In included update material I've presented in the USA, Belgium, Chile, Buenos Aires, and Korea, etc. (May 2009)
Fighting for Greatness with Customers
Propelling leaders, teams & enterprise to a new kind of competitiveness with customers and profitable growth.
High Road Capital Partners Keynote @ Deal Sourcing Conference
How to Win:
The Five S’s of Deal Sourcing
Robert J. Fitzsimmons
Managing Partner, High Road Capital Partners
The Capital Roundtable Dealsourcing Conference
May 26, 2011
Mice
This document provides an overview of events, including definitions, types of objectives, planning considerations, and promotional activities. It defines an event as an occurrence that creates a social gathering or activity. Objectives can include building awareness, creating interest, and providing information. Planning requires considering budgets, logistics, workforce needs, and health and safety. Promotional activities involve pre-event promotions, branding, publicity, public relations, and identifying sponsors. The document outlines various event types and covers many aspects of event management.
The Bleeding Edge of Social Media Measurement
Do you need to draw some bright lines between your social media presence and business results? Have you been asked to prove the ROI of social media? It's no longer a question of if you should measure the business results of your social media interactions, but what to measure—and how. A new generation of tools based on mathematical modeling and natural language processing make it easier to draw the connections, but harder to determine which of the over 300+ tools you should use. From building marketing funnels and goals, to more complex analytics such as multi-channel media measurement and first-click attribution, the choices are getting more complicated. This presentation looks at a practical framework to build a social media measurement strategy and plan.
This presentation was first given at the Marketing Profs B2B Forum in Boston on October 4th, 2012. It was updated for CARMA on November 13, 2012.
Trade show maximization presentation
This document discusses how to maximize returns from trade show investments. It outlines opportunities that trade shows can provide in gaining new customers and retaining existing ones. Metrics are suggested to measure pre-show preparation activities, booth interactions at the show, and follow-ups after the show. These include tracking sales cycle movements, number of initial conversations, lead generation and qualification. Following up on leads is key, with tiered processes for precision follow up by sales teams. The overall aim is to convert problem identification into new business opportunities and measure returns from the trade show strategy.
Intersection between rm dm analytics alpha 1
Hoteliers are under pressure to extract insights from vast amounts of customer data to optimize strategies and experiences. While marketing and revenue management collaborate better when sharing data, questions remain around what data to share, how to share it in real-time, and how predictive analytics can drive profits. This session aims to address these questions and advance the intersection of revenue management and digital marketing analytics.
PMday 2015. Олексій Меркулов “Doing Both. Project Manager and Sales”
PMday 2015. Олексій Меркулов “Doing Both. Project Manager and Sales”
Сайт: http://pmday.com.ua/
FB: http://on.fb.me/1PNIhpI
IN: http://bit.ly/1l5SP7Y
TRG Arts on the Impact of Loyalty: Success stories of growth through retentio...
1) TRG Arts is a consulting firm that has worked with over 1,000 arts and cultural organizations over 22 years to help them grow sustainable patron bases through data-driven strategies.
2) Building patron loyalty is important as loyal patrons have higher lifetime value and renewal rates. TRG advocates treating patrons differently based on their loyalty level through a "loyalty pyramid" with advocates, buyers, and tryers.
3) Case studies show how organizations saw increases in retention rates, revenue, and numbers of loyal patrons by implementing loyalty strategies like membership programs, dynamic pricing, and focusing on reducing churn of first-time patrons.
Rekindling Subscriptions: A Loyalty Love Affair
This document discusses strategies for rekindling subscription programs and loyalty through targeted retention efforts. It shows that focusing on retaining existing patrons through subscriptions generates significantly more revenue than acquiring new single ticket buyers. Specific strategies that helped increase subscriptions by 470% and revenue by over 500% at one organization are outlined, including flexible package options, value messaging, and a new membership program. The document advocates treating patrons differently based on their loyalty level and investing more in retaining renewing subscribers.
More Related Content
Similar to Time to Change? Pricing, Deals, and Strategy
Integrated Marketing - Opportunities and Challenges in Modern Marketing
A presentation to Georgia Tech marketing students on definitions, tactics, advantages, and problems facing modern marketing programs that leverage digital media and analytics to improve the results of traditional media programs alone.
How You Can Create a WOW Service Culture
This document outlines steps for creating a strong customer service culture. It recommends starting with a clear vision and core values, then teaching, defining, living, measuring and rewarding excellent customer service. Specific tactics discussed include journey mapping customer experiences, training employees on service fundamentals like solving problems and going the extra mile, and modeling the customer-centric cultures of companies like Netflix and Zappos. The goal is to develop a team focused on delivering the best possible customer experiences.
CK RESUME
Charlie Kennedy is a creative executive leader with over 24 years of experience in event and production design, planning, and management. He has worked at REDKEN 5th AVE for over 25 years, holding various roles and currently serving as Assistant VP of Shows, Events & Production. Kennedy has managed budgets up to $7 million annually and led teams of up to 55 people. He has received several industry awards for his work planning and producing large-scale events with over 10,000 attendees.
FUTURE WORKPLACE: Preparing and Planning for Tomorrow’s Employees Today
This document discusses preparing for the future workplace and employees. It first examines how businesses should rethink their approach, focusing on aligning their culture, structure, leadership, and resources with their business model. Next, it explores how HR should rethink its strategies to ensure proper alignment between the business model and talent management approaches. Specifically, it provides frameworks and examples of how different business models require different organizational designs, management systems, job skills, and performance management. The goal is to motivate talent and have the right people and resources to execute the business model.
Reinvent Your Tradeshow: Nurture Your Exhibitors for Success
The document discusses reinventing trade shows and adding value for exhibitors. It provides examples of strategies used by different trade show organizations to strengthen their events and adapt to changing times. These include implementing hosted buyer programs, focusing on customer experience, outsourcing services, and exploring new formats and ways to extend the reach of events online. The future of the industry is uncertain, and producers will need to be innovative in their approaches.
Presentation Marketing Pr
EVENTions is an experienced event marketing and management firm based in Houston. For over 12 years, they have successfully planned and executed various corporate events, including conventions, product launches, and grand openings. They offer full-service event planning and production services, and have national resources and longstanding relationships that allow them to effectively manage large events. EVENTions prides itself on providing efficient and creative solutions while working within clients' budgets and timelines.
NIST / DVDA 2002
Presentation titled "The DVD Services Model: My Experiences At ZUMA Digital and Beyond" given by Blaine Graboyes on June 4, 2002 at The National Institute For Standards And Technology for the DVD Association "Standards, Applications and Technologies Conference"
Jetstar SMMA Presentation Slides
Jetstar is a low-cost airline subsidiary of Qantas that launched in 2004. It aimed to increase brand awareness and attract new customers through a photo contest campaign on Facebook and Twitter from December 2011 to January 2012. The campaign goals were to become Singapore's leading budget airline, improve brand awareness, and increase sales revenue. The document outlines the campaign introduction, goals, target audience, channels used, outcomes, and qualitative and quantitative metrics to measure the return on investment.
Increasing Your ROI using Social Media - Merging Media Access 360
Rochelle Grayson's Social Media Monetization presentation at Merging Media's Access 360 Workshop on March 23, 2012
Business Design for Designers and Makers
Presentation held at Makerversity in Amsterdam specifically for designers, makers, and startups. Please contact juan.tejeda@brainsandhearts.de if you have any questions or comments.
How great leaders inspire success - Catersource 2013
Warren Dietel, CEO of Puff 'n Stuff Catering, discusses how great leaders inspire success. He explains that great leaders drive pride and ownership in employees by involving them in decision making. Leaders also focus on communicating their company's purpose and values to inspire employees. Finally, leaders leverage important traits like purpose and human connection to inspire customers and drive business results.
The Pixel Lab 2015 | It's all about the money - Nuno Bernardo
While financing content can take different approaches, the key is building an intellectual property and brand through a cross-media strategy that provides context and engagement for the audience. The indie way typically relies on film funds, broadcasters and publishers to finance individual content pieces but not the full IP development, so producers may turn to private equity, sponsors or crowdfunding to develop the brand across multiple platforms. This builds a community and increases relevance through sharing. A cross-media approach gives the audience context and participation to drive engagement, which promotes sharing and makes the content more valuable.
Strategic Design and Meaningful Innovation
This is the latest version of my many presentation about how strategic innovation can be driven via meaningful experiences. In included update material I've presented in the USA, Belgium, Chile, Buenos Aires, and Korea, etc. (May 2009)
Fighting for Greatness with Customers
Propelling leaders, teams & enterprise to a new kind of competitiveness with customers and profitable growth.
High Road Capital Partners Keynote @ Deal Sourcing Conference
How to Win:
The Five S’s of Deal Sourcing
Robert J. Fitzsimmons
Managing Partner, High Road Capital Partners
The Capital Roundtable Dealsourcing Conference
May 26, 2011
Mice
This document provides an overview of events, including definitions, types of objectives, planning considerations, and promotional activities. It defines an event as an occurrence that creates a social gathering or activity. Objectives can include building awareness, creating interest, and providing information. Planning requires considering budgets, logistics, workforce needs, and health and safety. Promotional activities involve pre-event promotions, branding, publicity, public relations, and identifying sponsors. The document outlines various event types and covers many aspects of event management.
The Bleeding Edge of Social Media Measurement
Do you need to draw some bright lines between your social media presence and business results? Have you been asked to prove the ROI of social media? It's no longer a question of if you should measure the business results of your social media interactions, but what to measure—and how. A new generation of tools based on mathematical modeling and natural language processing make it easier to draw the connections, but harder to determine which of the over 300+ tools you should use. From building marketing funnels and goals, to more complex analytics such as multi-channel media measurement and first-click attribution, the choices are getting more complicated. This presentation looks at a practical framework to build a social media measurement strategy and plan.
This presentation was first given at the Marketing Profs B2B Forum in Boston on October 4th, 2012. It was updated for CARMA on November 13, 2012.
Trade show maximization presentation
This document discusses how to maximize returns from trade show investments. It outlines opportunities that trade shows can provide in gaining new customers and retaining existing ones. Metrics are suggested to measure pre-show preparation activities, booth interactions at the show, and follow-ups after the show. These include tracking sales cycle movements, number of initial conversations, lead generation and qualification. Following up on leads is key, with tiered processes for precision follow up by sales teams. The overall aim is to convert problem identification into new business opportunities and measure returns from the trade show strategy.
Intersection between rm dm analytics alpha 1
Hoteliers are under pressure to extract insights from vast amounts of customer data to optimize strategies and experiences. While marketing and revenue management collaborate better when sharing data, questions remain around what data to share, how to share it in real-time, and how predictive analytics can drive profits. This session aims to address these questions and advance the intersection of revenue management and digital marketing analytics.
PMday 2015. Олексій Меркулов “Doing Both. Project Manager and Sales”
PMday 2015. Олексій Меркулов “Doing Both. Project Manager and Sales”
Сайт: http://pmday.com.ua/
FB: http://on.fb.me/1PNIhpI
IN: http://bit.ly/1l5SP7Y
Similar to Time to Change? Pricing, Deals, and Strategy (20)
Integrated Marketing - Opportunities and Challenges in Modern Marketing
Integrated Marketing - Opportunities and Challenges in Modern Marketing
FUTURE WORKPLACE: Preparing and Planning for Tomorrow’s Employees Today
FUTURE WORKPLACE: Preparing and Planning for Tomorrow’s Employees Today
Reinvent Your Tradeshow: Nurture Your Exhibitors for Success
Reinvent Your Tradeshow: Nurture Your Exhibitors for Success
Increasing Your ROI using Social Media - Merging Media Access 360
Increasing Your ROI using Social Media - Merging Media Access 360
How great leaders inspire success - Catersource 2013
How great leaders inspire success - Catersource 2013
The Pixel Lab 2015 | It's all about the money - Nuno Bernardo
The Pixel Lab 2015 | It's all about the money - Nuno Bernardo
High Road Capital Partners Keynote @ Deal Sourcing Conference
High Road Capital Partners Keynote @ Deal Sourcing Conference
PMday 2015. Олексій Меркулов “Doing Both. Project Manager and Sales”
PMday 2015. Олексій Меркулов “Doing Both. Project Manager and Sales”
More from TRG Arts
TRG Arts on the Impact of Loyalty: Success stories of growth through retentio...
1) TRG Arts is a consulting firm that has worked with over 1,000 arts and cultural organizations over 22 years to help them grow sustainable patron bases through data-driven strategies.
2) Building patron loyalty is important as loyal patrons have higher lifetime value and renewal rates. TRG advocates treating patrons differently based on their loyalty level through a "loyalty pyramid" with advocates, buyers, and tryers.
3) Case studies show how organizations saw increases in retention rates, revenue, and numbers of loyal patrons by implementing loyalty strategies like membership programs, dynamic pricing, and focusing on reducing churn of first-time patrons.
Rekindling Subscriptions: A Loyalty Love Affair
This document discusses strategies for rekindling subscription programs and loyalty through targeted retention efforts. It shows that focusing on retaining existing patrons through subscriptions generates significantly more revenue than acquiring new single ticket buyers. Specific strategies that helped increase subscriptions by 470% and revenue by over 500% at one organization are outlined, including flexible package options, value messaging, and a new membership program. The document advocates treating patrons differently based on their loyalty level and investing more in retaining renewing subscribers.
Dynamic Pricing is Not Enough: Webinar (April 2018)
Aimed at those in marketing, box office and senior leadership working in arts organisations, hear from TRG Arts’ Christina Hill and Stephen Skrypec, plus special guest Claire Murray, Interim Chief Executive Officer, Sheffield Theatres, and learn about our three-pronged strategy for pricing and demand management.
Copyright TRG Arts, April 2018
2018 Holiday Season Postmortem with Keri Mesropov
In this virtual discussion group, VP of Client Services, Keri Mesropov guides a panel of TRG Arts experts through Holiday Season sales trends across the United States, Canada, and United Kingdom. Holiday programming can make up 60% or more of ticket revenue annually, how are you optimizing this annual cash-cow? Keri and her team answer all of your questions so you can maximize your holiday sales this year.
Sharing Data Across Communities
This document discusses data sharing across cultural organizations through community networks and consulting services. It provides examples of campaign successes from the Museum of History & Industry and Jazz at Lincoln Center that utilized data from community networks. These campaigns achieved increased membership acquisition and ticket sales. The document also discusses insights from a patron loyalty study, including that deeper patron loyalty correlates with engagement across more organizations and that many "inactive" patrons are active with other organizations.
2017 Key Metrics for Arts Organizations
Originally presented at the 2017 NAMP Conference.
Have arts leaders increased the loyalty of their patrons in recent years? TRG Arts is the longest-standing aggregator of loyalty metrics in the arts industry and has recently refreshed its aggregated Patron Loyalty Index. In this presentation, we’ll describe the ways patrons are behaving in terms of their recency, frequency, monetary investment and growth over time, across transactions in single tickets, membership, subscription and donation.
Artistic Programming by the Numbers: A KC Rep Case Study
One of the biggest challenges for theatre leaders lies in perfecting the balance between commercially popular and artistically ambitious plays. In 2014, Kansas City Repertory Theatre was at a crossroads with programming choices, finding it difficult to grow new audiences and cultivate their current loyal supporters. The artistic and executive director decided to do something quite radical: quantify the impact of programming on audience development. Some of the questions they asked were: Which genres grow new audiences? Which deepen current loyalty? Which plays encourage and discourage repeat attendance? Does venue impact audience behavior? How are factors like per-ticket spend impacted?
Learn what the data said about different artistic genres and the types of audiences it attracted, how KC Rep used the data as inspiration for their new Creative Future Fund, and the results they’ve seen in the following three years in audience and revenue numbers. This presentation was made at the 2017 Theatre Communications Group Conference.
Data Skills: What you and your staff need to know in 2017
You’ve got a CRM system. You’ve got reports galore. But how can you use data to affect change at your theatre? DataArts has partnered with field experts to create a new series of free online courses teaching essential data skills for arts leaders. In this session, TRG Arts will present a brief preview from Connecting the Dots: Audience Data Essentials, a course they co-created with DataArts. Attendees will leave the session with 4 basic metrics to track at their own theatre, plus ideas about how these courses can serve as a valuable resource for their own learning, or as a professional development tool for their staff.
This session was presented at the 2017 Theatre Communications Group Conference by TRG Arts and DataArts.
How's your health?
What changes do you need to make for optimum organizational health? No FitBit required! In this session, presented at the 2017 AAM Annual Meeting and Convention, experts from the National Center for Arts Research and TRG Arts to examine ways to measure and improve organizational health. Using a new free tool, participants will have the opportunity to get individual organizational health scores, discuss what they mean and how they compare to their peers, determine which metrics are most applicable to their organization, and how to change their work to get results. Walk through a process of identifying marketing, attendance, virtual participation, expenses and earned revenue strategies and challenges, as well as examples of data-guided, sustainable change.
2016 Touring UK
TRG's David Brownlee presented new data on touring productions at the 2017 UK Theatre Touring Symposium. David's research (based on 2016 data) illuminates trends in ticket income from touring and non-touring productions over several years.
One major takeaway of the study was that touring accounts for the majority of tickets sold and income at UK Theatre venues, driven by musicals at big venues.
My audiences, your audiences
1) There was 13% growth in theatre-going households in DC over the past decade, with increases in new households, returning households, and attriting households.
2) Younger demographic clusters like singles and families saw the fastest growth at 32% and 22%, while older boomer clusters grew 14%.
3) Most patrons (82%) are "Single Ticket Experimenters" who visit only one theatre occasionally, though visiting multiple theatres correlates with more loyal behavior.
My audiences, your audiences: Developing theatre patrons as a community
Seven theatres. 10 seasons of data. One community. Learn what this study, completed in January 2015, reveals about theatre patrons in one community and their buying and giving habits. The importance of audience development and retention shines through, in light of data analysis on how Washington, D.C. theatres are attracting and holding on to patrons. Zoom in on trends in patronage in this community, including new theatre-goers and patrons who attend multiple theatres. Learn about the clusters of patrons in this community who look demographically or transactionally similar. Unlock the secrets of audience behavior that may point to trends in your own community.
In this session, you’ll learn:
• The benefits of a community wide market research campaign.
• The actions this community is taking as a result of the research findings.
• The role of audience development initiatives in strengthening loyalty and attendance patterns.
Patron Development: Preparing a path from first ticket to planned gift
A patron’s loyalty is built step-by-step with each interaction with your organization. TRG is a data-driven consulting firm that teaches arts and cultural professionals a patron-based approach to sustainable revenue and discussed patron segmentation strategies and proven practices for closing the gap between subscribers and donors.
TRG Webinar: All in: Developing patron loyalty across departments
It’s easy to think of audience development or patron loyalty cultivation as a job for the marketing department. The fact is, all the departments in an organization must align around patrons in order to make a patron-centered business model work.
All in: Building patron loyalty through teamwork
Think audience development is marketing’s job? Think again. All departments play a critical role in retaining and cultivating patron relationships. In order to make a patron-centered business model work, all departments—including ticketing and patron services, artistic staff, development, and executive leaders—must align their objectives with that of patron loyalty.
In this session, presented at the 2016 Chamber Music America conference in New York City, both executives and staff members will reexamine how they lead and collaborate on initiatives that create lasting patron relationships. TRG's VP of Client Development Lindsay Anderson looked at how cross-departmental campaigns build loyalty, how a sales orientation in the patron services department can bolster marketing-development collaboration, and how artistic programming can also factor into loyalty-building.
Developing audiences through data (Desarrollar audiencias a partir de los datos)
As public subsidies for the arts change, organizations must rely on people—their audiences and patrons—to provide the revenue to sustain them long-term. How can organizations build a new business model that both serves audiences and relies on them for revenue? The first step is to see what the data says about building these patron relationships.
In this keynote, presented at the 2015 Conferencia de Marketing de las Artes in Madrid and Barcelona, Jill Robinson of the arts consulting firm TRG Arts offered data-inspired lessons on how organizations can monetize patron relationships. These relationships drive the revenue that allows the entire organization to thrive, instead of merely surviving. Jill also discussed data collection and privacy concerns, and how to create incentives for genuine connection between patrons and organization. You’ll learn how pricing and demand, patron loyalty, database management, and artistic programming each impact patron-generated revenue, and how they can be integrated into an organization-wide culture to drive revenue. When marketers leverage this integrated model, they can make the most of their marketing budget, and start cultivating audiences for a sustainable future. This presentation discussed these specific questions:
1. Why does loyalty matter? How can higher ROI on each patron build sustainable arts organizations?
2. Not all patrons are created equal. How can we right-size our marketing investments in different groups of patrons?
3. Does the type of programming that a patron attends determine future ROI?
Stop surviving and thrive: The patron-centered business model
This session was presented by Keri Mesropov at the Art of Change workshop for the The Arthur M. Blank Family Foundation in November 2015.
Pricing Drives Revenue at New Wolsey Theatre
“Our patrons won’t pay that…”
“Everyone wants to sit in this section…”
Our assumptions about what our audiences will and won’t want or do can stop us from pricing to optimize revenue for our organizations. But we don’t really know until we look at the data. Ignoring what patron data tells us about pricing can lead arts organizations to leave money on the table—money that could be sustaining their mission.
At The New Wolsey Theatre in the U.K., small changes to pricing strategy resulted in big revenue increases. In just nine months, the company reported a 31% increase in box office gross—without selling more tickets. In this webinar, New Wolsey’s Head of Sales and Marketing Stephen Skrypec and TRG’s VP of Client Development Lindsay Anderson shared how the theatre updated daily practices and challenged prior assumptions about audiences, leading to their success. We examined how arts organizations, whether in the U.S., U.K., or elsewhere, can use pricing to drive patron behavior and revenue.
Better Together: Loyalty, Collaboration, and Community in Philadelphia
You may know the buying and donating patterns of your own audience. But do you know how they engage with the other arts organizations in your community? And does that mean you’re in competition with them or have opportunities to collaborate?
Seventeen arts and cultural institutions in the Philadelphia area set out to find the answers to those very questions. The study they commissioned investigated the buying and donating behavior of nearly 1 million arts audience and visitor households over seven years, with interesting findings about community engagement and audience loyalty. Researchers profiled how loyal patrons were to each individual organization and tracked patterns of loyalty across the community.
Join the research team from the Greater Philadelphia Cultural Alliance and TRG Arts in this hour-long, free webinar. You’ll learn:
- The most relevant findings from this ground-breaking study
- How patrons at different levels of loyalty invested in the Philadelphia arts community at large
Why data shows that collaboration and cooperation between organizations strengthens community-wide arts audiences
- How your own audience may be behaving based on the behavior patterns found in this study
- What your organization can do to create and keep loyal supporters
More from TRG Arts (20)
TRG Arts on the Impact of Loyalty: Success stories of growth through retentio...
TRG Arts on the Impact of Loyalty: Success stories of growth through retentio...
Dynamic Pricing is Not Enough: Webinar (April 2018)
Dynamic Pricing is Not Enough: Webinar (April 2018)
Dynamic pricing is not enough final-for slideshare
Dynamic pricing is not enough final-for slideshare
Artistic Programming by the Numbers: A KC Rep Case Study
Artistic Programming by the Numbers: A KC Rep Case Study
Data Skills: What you and your staff need to know in 2017
Data Skills: What you and your staff need to know in 2017
My audiences, your audiences: Developing theatre patrons as a community
My audiences, your audiences: Developing theatre patrons as a community
Patron Development: Preparing a path from first ticket to planned gift
Patron Development: Preparing a path from first ticket to planned gift
TRG Webinar: All in: Developing patron loyalty across departments
TRG Webinar: All in: Developing patron loyalty across departments
Developing audiences through data (Desarrollar audiencias a partir de los datos)
Developing audiences through data (Desarrollar audiencias a partir de los datos)
Stop surviving and thrive: The patron-centered business model
Stop surviving and thrive: The patron-centered business model
Better Together: Loyalty, Collaboration, and Community in Philadelphia
Better Together: Loyalty, Collaboration, and Community in Philadelphia
Recently uploaded
buy old yahoo accounts buy yahoo accounts
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Top mailing list providers in the USA.pptx
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka Indian satta Matka Dpboss Matka Kalyan Chart Matka Boss otg matka Guessing Satta 2022 Vintage Roman Numerals Men Rings
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Best practices for project execution and delivery
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Recruiting in the Digital Age: A Social Media Masterclass
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理
一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership at Agile Tour Geneve 2024
Industrial Tech SW: Category Renewal and Creation
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Company Valuation webinar series - Tuesday, 4 June 2024
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Schedule Unveiled
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
Part 2 Deep Dive: Navigating the 2024 Slowdown
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
3 Simple Steps To Buy Verified Payoneer Account In 2024
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-inspired to the data-driven praxis (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Mastering B2B Payments Webinar from BlueSnap
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Recently uploaded (20)
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
Recruiting in the Digital Age: A Social Media Masterclass
Recruiting in the Digital Age: A Social Media Masterclass
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Time to Change? Pricing, Deals, and Strategy
- 1. TIME TO CHANGE? PRICING, DEALS & STRATEGY Joan Squires, Omaha Performing Arts Jill Robinson, TRG Arts Copyright © 2015 TRG Arts All Rights Reserved Jeremy Ganter, The Mondavi Center, UC Davis Jackie Knobbe, APA Agency
- 2. Yo Yo Ma at Holland Performing Arts Center, 2010. Photo by Herb Thompson.
- 3. Holland Performing Arts Center, exterior. Photo by Tom Kessler.
- 8. Pricing should drive patron behavior.
- 9. music Broadway comedy family dance Different genres, different expectations
- 10. Price points & dynamic pricing Discounting Retention Scale of hall Technology Inventory management The issues
- 11. Donors and consummate loyalists The magic of “and” From 1st time to second or last time to NOW VIP access & pricing Better access, Incentives for upgrades, adds Least attractive access, incentives to upgrade All Viewed Thru A-B-T Sustainable Income: Integration of Loyalty & Demand Management
- 13. PUTTING IT TOGETHER Managing the seated event business for sustainable loyalty and revenues
- 14. Organizational Demand Strategy • Increased Income • Perception of Success • Loyalty Management
- 15. How? Demand strategy 1. Understand the impact of demand on revenue, loyalty 2. Build the infrastructure for success 3. Manage it. Together.
- 16. Demand factors Day of weekSeasonality Time of day Programming Opening & closing dates Real Estate Icons via the Noun Project under CC BY 3.0 Credit: Aditya Dipankar
- 17. Build the infrastructure for success Develop a scale plan that works • Manage perception and maximize income • Is your scale optimal? • Does the house naturally dress? • Are areas selling out? • In the right order? • As a performance succeeds, does per capita revenue rise?
- 18. MANAGE IT. TOGETHER. Pacing Meetings
- 19. What does this look like in practice?
- 20. DATA-DRIVEN PRICING: Scale, inventory, and dynamic pricing
- 28. WHAT’S NEW, WHAT’S WORKING The changing landscape of deals
- 29. Pricing should drive patron behavior.
- 30. THE ARTIST VIEWPOINT: Agents, artists, and negotiations Price points & dynamic pricing Discounting Retention Scale of hall Technology Inventory management
- 34. WHAT SHOULD CHANGE? Challenges and opportunities
- 35. Radio City at Orpheum Theater, 2014. Photo by Jodi Hauptman Drannen.
- 36. Holland Performing Arts Center, Kiewit Concert Hall. Photo by Tom Kessler.
- 37. Price points & dynamic pricing Discounting Retention Scale of hall Technology Inventory management The issues
- 38. WHAT’S NEXT? Conclusions and takeaways
- 39. Questions
- 40. TIME TO CHANGE? PRICING, DEALS & STRATEGY Joan Squires, Omaha Performing Arts Jill Robinson, TRG Arts Copyright © 2015 TRG Arts All Rights Reserved Jeremy Ganter, The Mondavi Center, UC Davis Jackie Knobbe, APA Agency