Tim Hortons
2012 Second Quarter
Conference Call




                August 9th, 2012
Speakers (in sequence)




    Scott Bonikowsky
    V ic e President, Corporate, Public
    & Government Affairs


    Paul House
    Executive Chairman, and
    Pres ident & Chief Exec utive Offic er




    Cynthia Devine
    Chief Financ ial Offic er




                                             2
SAFE HARBOR
STATEMENT
Certain information in this presentation, particularly information regarding future economic performance, finances, and
plans, expectations and objectives of management, and other information, constitutes forward-looking information within
the meaning of Canadian securities laws and forward-looking statements within the meaning of the Private Securities
Litigation Reform Act of 1995. We refer to all of these as forward-looking statements. Various factors including competition
in the quick service segment of the food service industry, general economic conditions and others described as "risk factors"
in the Company's 2011 Annual Report on Form 10-K filed February 28th, 2012, as updated in our Quarterly Report on Form
10-Q expected to be filed today with the U.S. Securities and Exchange Commission and Canadian Securities Administrators,
could affect the Company's actual results and cause such results to differ materially from those expressed in forward-looking
statements. As such, readers are cautioned not to place undue reliance on forward-looking statements contained in this
presentation, which speak only as to management's expectations as of the date hereof.


Forward-looking statements are based on a number of assumptions which may prove to be incorrect, including, but not
limited to, assumptions about: the absence of an adverse event or condition that damages our strong brand position and
reputation; the absence of a material increase in competition within the quick service restaurant segment of the food service
industry; cost and availability of commodities; continuing positive working relationships with the majority of the Company’s
restaurant owners; the absence of any material adverse effects arising as a result of litigation; there being no significant
change in the Company’s ability to comply with current or future regulatory requirements; and general worldwide economic
conditions. We are presenting this information for the purpose of informing you of management’s current expectations
regarding these matters, and this information may not be appropriate for any other purpose.


We assume no obligation to update or alter any forward-looking statements after they are made, whether as a result of new
information, future events, or otherwise, except as required by applicable law. Please review the Company's Safe Harbor
Statement at www.timhortons.com/en/about/safeharbor.html.


Results only include up to July 1st, 2012 unless otherwise noted and have not been updated. Historical results are no
guarantee of future performance.                                                                                                3
Paul House
Executive Chairman,
President & CEO


                      4
KEY HIGHLIGHTS


                         Many operational initiatives focused on
                                       growth




             Strong EPS growth benefited from net income
                attributable to THI and share repurchase




                         Launch of Single-serve Coffee and Panini
                            Sandwich* platforms announced
*In Canada
                                                                    5
TOP-LINE SALES GROWTH

        *
        Percentages represent year-over-year comparisons, unless otherwise noted.
                                                                                                                                            2012                                      2011
                                                                                                                                                Q2                                       Q2


        Systemwide Sales Growth(1)*                                                                                                         6.0%                                     7.2%

        Same-Store Sales
                                                                                                                                            1.8%                                     3.8%
        Growth(1)

                                                                                                                                            4.9%                                     6.6%


*Constant currency basis.
(1) Systemwide sales growth includes restaurant sales at both Franchised and Company-operated restaurants. Same-stores sales growth includes sales at Franchised and Company-operated locations open for 13 months or
    more. See information on slide 19 regarding these measures.
                                                                                                                                                                                                                        6
MORE THAN A GREAT BRAND




Free Wi-Fi and Interior
Digital Menu Boards
continue to roll-out across
Canada

Panini platform to be in
place in Canada later in the
second half of 2012

Canadian drive-thru double
order station
implementation                 7
Q2 2012 Menu & Promotional
Innovation

Continued              Frozen Lemonade Launch in
Promotional Activity   Canada
                         $1 promotional price (Small)


                       Promotion of the Peach Mango
                       Smoothie for $1.99

                       Promotion of the Tuscan Chicken
                       Panini in the U.S.

                       Iced Capp promotion in both the
                       U.S. and Canada
Q2 RESTAURANT
     DEVELOPMENT ACTIVITY




                                              19                                                                                                           15
                                      Restaurants                                                                                                  Restaurants

                                         Q2 2012                                                                                                     Q2 2012

                                                                         41                                                                                                         22
                                                                 Restaurants                                                                                                Restaurants

                                                                 YTD 2012                                                                                                   YTD 2012

                                                                                                                                                                                                         9   9
Note: Locations opened include mix of full-serve standard and non-standard restaurants and self-serve kiosk locations. Internationally, 5 restaurant were opened in the G.C.C. this quarter and 6 YTD.
LAUNCHING SINGLE-SERVE


Tassimo® Single-Serve

 North American-wide agreement
 with Kraft Foods to enter single-
 serve

 Single-serve formats
   Premium-blend coffee, decaf coffee
   and lattes


 Planned launch in time for the 2012
 holiday season


                                        10
CYNTHIA DEVINE
Chief Financial Officer



                          11
Q2 2012 – KEY FINANCIAL
   METRICS
       ($ in millions CDN, except per share data)
                                                    2012       2011       %       2012
                                                      Q2        Q2      Change     YTD


        Revenues                                    $ 785.6   $ 702.8   11.8%    $ 1,506.9




        Operating income                            $ 158.8   $ 143.2   10.9%    $ 290.5



        Net income attributable
                                                    $ 108.1   $ 95.5    13.1%    $ 196.8
        to THI

        Diluted EPS attributable
                                                    $ 0.69    $ 0.58    18.9%     $ 1.26
        to THI

All numbers rounded                                                                          12
Q2 2012 – REVENUES

       ($ in millions CDN, except per share data)
                                                    2012      2011        %       2012
                                                    Q2        Q2        Change     YTD

        Sales                                       $ 563.8   $ 498.1     13.2%   $ 1,087.1

        Franchise revenues

                Rents & royalties                    199.0     185.4       7.3%      379.2

                Franchise fees                        22.8       19.3     18.2%       40.6

                                                     221.8     204.7       8.4%      419.8



        Total revenues                              $ 785.6   $ 702.8     11.8%   $ 1,506.9


All numbers rounded                                                                           13
Q2 2012 – COSTS &
   EXPENSES
       ($ in millions CDN, except per share data)
                                                    2012         2011           %          2012
                                                    Q2           Q2           Change       YTD

       Cost of sales                                 $ 493.3      $ 434.1        13.7%      $ 958.7


       Operating expenses                                73.1         65.1       12.2%        139.8

       Franchise fee costs                               24.8         20.4       21.4%         45.1
       General & administrative
                                                         40.4         44.0       (8.1%)        80.5
       expenses
       Equity (income)                                   (3.9)        (3.8)         1.0%       (7.1)

       Other (income), net                               (1.0)        (0.2)         N/M        (0.6)

       Total costs & expenses, net                   $ 626.7      $ 559.5        12.0%     $ 1,216.4


All numbers rounded. N/M - not meaningful.                                                             14
Q2 2012 – EARNINGS
   HIGHLIGHTS

       ($ in millions CDN, except per share data)
                                                    2012         2011           %          2012
                                                    Q2           Q2           Change       YTD

        Operating income                             $ 158.8      $ 143.2        10.9%      $ 290.5

        Interest (expense), net                          (7.9)        (6.6)      20.5%       (15.1)
        Income taxes                                  (41.7)       (40.2)           3.7%     (76.1)

        Net income attributable to
                                                         (1.2)        (0.9)      31.3%        (2.4)
        noncontrolling interests

        Net income attributable to THI               $ 108.1       $ 95.5        13.1%      $ 196.8


        Diluted EPS attributable to THI               $ 0.69       $ 0.58        18.9%       $ 1.26


        Diluted weighted average
                                                      156.0        164.0        (4.9%)       156.2
        shares outstanding (millions)
All numbers rounded                                                                                   15
SEGMENT REPORTING
OPERATING INCOME
         ($ in millions CDN)




                           2012      2011       %       2012
                               Q2     Q2      Change    YTD


                        $ 164.6     $ 156.4    5.2%    $ 305.1
CANADA


                          2012      2011        %      2012
                               Q2     Q2      Change    YTD


                           $ 5.6     $ 4.0    40.1%     $ 8.8

  U.S.
           All numbers rounded
                                                                 16
Q2 2012 – FINANCIAL
   REVIEW
($ in millions CDN, unless otherwise indicated)




       Cash Flow                                          Balance Sheet

                                                          Cash and cash
                                                          equivalents                $57.7
       Q2 Cash Capex*                             $49.2   Restricted cash and
                                                          cash equivalents           $87.3

                                                          Total current assets      $521.7
                                                          Total assets             $2.1 billion
       Q2 Depreciation and
       Amortization                               $30.9   Long-term debt            $354.6
                                                          Capital leases – long-
                                                          term                       $97.5


All numbers rounded
*Includes $16.8 M of Ad Fund spending                                                             17
Appendix
SYSTEMWIDE SALES
GROWTH & SAME-STORE SALES

Total systemwide sales growth includes restaurant level sales at both Franchised and Company-operated
restaurants. Approximately 99.5% of our consolidated system is franchised as at July 1st, 2012.
Systemwide sales growth is determined using a constant exchange rate where noted, to exclude the
effects of foreign currency translation. U.S. dollar sales are converted to Canadian dollar amounts using
the average exchange rate of the base year for the period covered. For the second quarter of 2012,
systemwide sales on a constant currency basis increased 6.0% compared to the second quarter of 2011.
Systemwide sales are important to understanding our business performance as they impact our royalties
and rental revenues, as well as our distribution revenues. Changes in systemwide sales are driven by
changes in average same-store sales and changes in the number of systemwide restaurants, and are
ultimately driven by consumer demand.


Same-store sales growth represents growth on average, in retail sales at restaurants operating
systemwide that have been open for thirteen or more months.


We believe systemwide sales and same-store sales growth provide meaningful information to investors
regarding the size of our system, the overall health and financial performance of the system, and the
strength of our brand and restaurant owner base, which ultimately impacts our consolidated and
segmented financial performance. Franchised restaurant sales are not generally included in our
Condensed Consolidated Financial Statements (except for certain non-owned restaurants consolidated in
accordance with applicable accounting rules). The amount of systemwide sales impacts our rental and
royalties revenues, as well as distribution revenues.
                                                                                                            19

Tim Hortons 2012 Q2 Presentation

  • 1.
    Tim Hortons 2012 SecondQuarter Conference Call August 9th, 2012
  • 2.
    Speakers (in sequence) Scott Bonikowsky V ic e President, Corporate, Public & Government Affairs Paul House Executive Chairman, and Pres ident & Chief Exec utive Offic er Cynthia Devine Chief Financ ial Offic er 2
  • 3.
    SAFE HARBOR STATEMENT Certain informationin this presentation, particularly information regarding future economic performance, finances, and plans, expectations and objectives of management, and other information, constitutes forward-looking information within the meaning of Canadian securities laws and forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. We refer to all of these as forward-looking statements. Various factors including competition in the quick service segment of the food service industry, general economic conditions and others described as "risk factors" in the Company's 2011 Annual Report on Form 10-K filed February 28th, 2012, as updated in our Quarterly Report on Form 10-Q expected to be filed today with the U.S. Securities and Exchange Commission and Canadian Securities Administrators, could affect the Company's actual results and cause such results to differ materially from those expressed in forward-looking statements. As such, readers are cautioned not to place undue reliance on forward-looking statements contained in this presentation, which speak only as to management's expectations as of the date hereof. Forward-looking statements are based on a number of assumptions which may prove to be incorrect, including, but not limited to, assumptions about: the absence of an adverse event or condition that damages our strong brand position and reputation; the absence of a material increase in competition within the quick service restaurant segment of the food service industry; cost and availability of commodities; continuing positive working relationships with the majority of the Company’s restaurant owners; the absence of any material adverse effects arising as a result of litigation; there being no significant change in the Company’s ability to comply with current or future regulatory requirements; and general worldwide economic conditions. We are presenting this information for the purpose of informing you of management’s current expectations regarding these matters, and this information may not be appropriate for any other purpose. We assume no obligation to update or alter any forward-looking statements after they are made, whether as a result of new information, future events, or otherwise, except as required by applicable law. Please review the Company's Safe Harbor Statement at www.timhortons.com/en/about/safeharbor.html. Results only include up to July 1st, 2012 unless otherwise noted and have not been updated. Historical results are no guarantee of future performance. 3
  • 4.
  • 5.
    KEY HIGHLIGHTS Many operational initiatives focused on growth Strong EPS growth benefited from net income attributable to THI and share repurchase Launch of Single-serve Coffee and Panini Sandwich* platforms announced *In Canada 5
  • 6.
    TOP-LINE SALES GROWTH * Percentages represent year-over-year comparisons, unless otherwise noted. 2012 2011 Q2 Q2 Systemwide Sales Growth(1)* 6.0% 7.2% Same-Store Sales 1.8% 3.8% Growth(1) 4.9% 6.6% *Constant currency basis. (1) Systemwide sales growth includes restaurant sales at both Franchised and Company-operated restaurants. Same-stores sales growth includes sales at Franchised and Company-operated locations open for 13 months or more. See information on slide 19 regarding these measures. 6
  • 7.
    MORE THAN AGREAT BRAND Free Wi-Fi and Interior Digital Menu Boards continue to roll-out across Canada Panini platform to be in place in Canada later in the second half of 2012 Canadian drive-thru double order station implementation 7
  • 8.
    Q2 2012 Menu& Promotional Innovation Continued Frozen Lemonade Launch in Promotional Activity Canada $1 promotional price (Small) Promotion of the Peach Mango Smoothie for $1.99 Promotion of the Tuscan Chicken Panini in the U.S. Iced Capp promotion in both the U.S. and Canada
  • 9.
    Q2 RESTAURANT DEVELOPMENT ACTIVITY 19 15 Restaurants Restaurants Q2 2012 Q2 2012 41 22 Restaurants Restaurants YTD 2012 YTD 2012 9 9 Note: Locations opened include mix of full-serve standard and non-standard restaurants and self-serve kiosk locations. Internationally, 5 restaurant were opened in the G.C.C. this quarter and 6 YTD.
  • 10.
    LAUNCHING SINGLE-SERVE Tassimo® Single-Serve North American-wide agreement with Kraft Foods to enter single- serve Single-serve formats Premium-blend coffee, decaf coffee and lattes Planned launch in time for the 2012 holiday season 10
  • 11.
  • 12.
    Q2 2012 –KEY FINANCIAL METRICS ($ in millions CDN, except per share data) 2012 2011 % 2012 Q2 Q2 Change YTD Revenues $ 785.6 $ 702.8 11.8% $ 1,506.9 Operating income $ 158.8 $ 143.2 10.9% $ 290.5 Net income attributable $ 108.1 $ 95.5 13.1% $ 196.8 to THI Diluted EPS attributable $ 0.69 $ 0.58 18.9% $ 1.26 to THI All numbers rounded 12
  • 13.
    Q2 2012 –REVENUES ($ in millions CDN, except per share data) 2012 2011 % 2012 Q2 Q2 Change YTD Sales $ 563.8 $ 498.1 13.2% $ 1,087.1 Franchise revenues Rents & royalties 199.0 185.4 7.3% 379.2 Franchise fees 22.8 19.3 18.2% 40.6 221.8 204.7 8.4% 419.8 Total revenues $ 785.6 $ 702.8 11.8% $ 1,506.9 All numbers rounded 13
  • 14.
    Q2 2012 –COSTS & EXPENSES ($ in millions CDN, except per share data) 2012 2011 % 2012 Q2 Q2 Change YTD Cost of sales $ 493.3 $ 434.1 13.7% $ 958.7 Operating expenses 73.1 65.1 12.2% 139.8 Franchise fee costs 24.8 20.4 21.4% 45.1 General & administrative 40.4 44.0 (8.1%) 80.5 expenses Equity (income) (3.9) (3.8) 1.0% (7.1) Other (income), net (1.0) (0.2) N/M (0.6) Total costs & expenses, net $ 626.7 $ 559.5 12.0% $ 1,216.4 All numbers rounded. N/M - not meaningful. 14
  • 15.
    Q2 2012 –EARNINGS HIGHLIGHTS ($ in millions CDN, except per share data) 2012 2011 % 2012 Q2 Q2 Change YTD Operating income $ 158.8 $ 143.2 10.9% $ 290.5 Interest (expense), net (7.9) (6.6) 20.5% (15.1) Income taxes (41.7) (40.2) 3.7% (76.1) Net income attributable to (1.2) (0.9) 31.3% (2.4) noncontrolling interests Net income attributable to THI $ 108.1 $ 95.5 13.1% $ 196.8 Diluted EPS attributable to THI $ 0.69 $ 0.58 18.9% $ 1.26 Diluted weighted average 156.0 164.0 (4.9%) 156.2 shares outstanding (millions) All numbers rounded 15
  • 16.
    SEGMENT REPORTING OPERATING INCOME ($ in millions CDN) 2012 2011 % 2012 Q2 Q2 Change YTD $ 164.6 $ 156.4 5.2% $ 305.1 CANADA 2012 2011 % 2012 Q2 Q2 Change YTD $ 5.6 $ 4.0 40.1% $ 8.8 U.S. All numbers rounded 16
  • 17.
    Q2 2012 –FINANCIAL REVIEW ($ in millions CDN, unless otherwise indicated) Cash Flow Balance Sheet Cash and cash equivalents $57.7 Q2 Cash Capex* $49.2 Restricted cash and cash equivalents $87.3 Total current assets $521.7 Total assets $2.1 billion Q2 Depreciation and Amortization $30.9 Long-term debt $354.6 Capital leases – long- term $97.5 All numbers rounded *Includes $16.8 M of Ad Fund spending 17
  • 18.
  • 19.
    SYSTEMWIDE SALES GROWTH &SAME-STORE SALES Total systemwide sales growth includes restaurant level sales at both Franchised and Company-operated restaurants. Approximately 99.5% of our consolidated system is franchised as at July 1st, 2012. Systemwide sales growth is determined using a constant exchange rate where noted, to exclude the effects of foreign currency translation. U.S. dollar sales are converted to Canadian dollar amounts using the average exchange rate of the base year for the period covered. For the second quarter of 2012, systemwide sales on a constant currency basis increased 6.0% compared to the second quarter of 2011. Systemwide sales are important to understanding our business performance as they impact our royalties and rental revenues, as well as our distribution revenues. Changes in systemwide sales are driven by changes in average same-store sales and changes in the number of systemwide restaurants, and are ultimately driven by consumer demand. Same-store sales growth represents growth on average, in retail sales at restaurants operating systemwide that have been open for thirteen or more months. We believe systemwide sales and same-store sales growth provide meaningful information to investors regarding the size of our system, the overall health and financial performance of the system, and the strength of our brand and restaurant owner base, which ultimately impacts our consolidated and segmented financial performance. Franchised restaurant sales are not generally included in our Condensed Consolidated Financial Statements (except for certain non-owned restaurants consolidated in accordance with applicable accounting rules). The amount of systemwide sales impacts our rental and royalties revenues, as well as distribution revenues. 19