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• Introduction/Background
• Hypothesized Framework
• Underpinning Theory
• Methodology
• Conclusion
Presentation
Outline
• Findings/result
Background/Introduction
Social media have become one of the most powerful factors
influencing self-esteem in today's world (Jiang & Ngien,
2020). Social media are dominating the daily lives of
today's young people.
People use social media to improve their thoughts and
feelings, and the internet has changed many people's self-
perception of their bodies and abilities.
The excessive use of Tik Tok led most youth to seek for
Social Comparison, and self-esteem.
In recent years, Tik Tok has been one of the most popular
and addictive social media among Nigerian youth.
It is against the backdrop,
this study intends to
explore the relationship
between Tik Tok usage,
social comparison and
self-esteem.
Underpinning
Theory
Social Identity Theory (SIT)
Social identity theory is clearly explaining the variables
of this study. The TikTok users identified themselves with
certain social groups and categorized themselves as
celebrities and compare themselves with members of
another group.
Hypothesized Framework
Research Design:
Quantitative Approach
Research Instrument:
Questionnaire
Field Study:
Population: TikTok Users among University Students
Sample size:370.
Sampling Technique: Purposive Sampling Techniques
Data Analysis:
SEM-AMOS
Methodology
Research Design:
Quantitative Approach
Research Instrument:
Questionnaire
Field Study:
Population: TikTok Users among University Students
Sample size:370.
Sampling Technique: Purposive Sampling Techniques
Data Analysis:
SPSS and SEM-AMOS
Findings
Measurement Model Evaluation
Convergent Validity Discriminant Validity
CR AVE
Cronbach's
alpha
TikTok Usage 0.852 0.658 .853
Social
Comparison
0.834 0.502 .821
Self-Esteem 0.798 0.543 .816
TikTok
Usage
Social
Comparison
.
Self-
Esteem
TikTok Usage 0.811
Social
Comparison.
0.557 0.708
Self-Esteem 0.483 0.615 0.736
SEM-MODEL
Hypotheses Estimate SE. CR. P-value
Self-Esteem <-- TikTok Usage .330 0.097 3.402 ***
Self-Esteem <-- Social Comparison .570 .072 7.870 ***
Path Coefficient Assessment
TU had a positive and statistically significant direct effect on SE with a path coefficient = .330
(p = 0.000) and critical ratios = 3.402.
Thus, this result supported the Hypothesis 1, which states TikTok Usage (TU) has a significant
effect on Self-Esteem (SE).
SC has statistically significant effects on SE with a path coefficient =.570, p = 0.000 and
critical ratios = 7.870. This result supported Hypothesis 2, which stated that Social Comparison
(SC) has a significant effect on Self-Esteem (SE) as shown in the table below
Moderation Analysis
Gender is used as a moderator in this research. To compare the study model
across the gender (male and female), a multigroup analysis was conducted.
The moderation test for the male gender between TU, SC and SE, is
insignificant. The difference in Chi-Square values between constrained and
unconstrained models was 0.619 and 0.1, less than 3.84. Consequently, the
hypothesis (H3) was not supported.
The moderation result for the female group between TU, SC and SE, is
significant because the difference in the Chi-Square values between the
constrained and unconstrained is higher than 3.84. Thus, hypothesis (H4) was
supported.
Conclusion
A conceptual framework was used to assess the effects of variables using
SEM-AMOS. The findings indicated a significant positive effect TU and SE.
There is a positive relationship between SC and SE. Additionally, the study
found that the female group moderates the relationship between TikTok usage
and self-comparison on self-esteem.
The author can be reach via qaribuyahaya@gmail.com

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TIKTOK USAGE

  • 1.
  • 2. • Introduction/Background • Hypothesized Framework • Underpinning Theory • Methodology • Conclusion Presentation Outline • Findings/result
  • 3. Background/Introduction Social media have become one of the most powerful factors influencing self-esteem in today's world (Jiang & Ngien, 2020). Social media are dominating the daily lives of today's young people. People use social media to improve their thoughts and feelings, and the internet has changed many people's self- perception of their bodies and abilities. The excessive use of Tik Tok led most youth to seek for Social Comparison, and self-esteem. In recent years, Tik Tok has been one of the most popular and addictive social media among Nigerian youth. It is against the backdrop, this study intends to explore the relationship between Tik Tok usage, social comparison and self-esteem.
  • 4. Underpinning Theory Social Identity Theory (SIT) Social identity theory is clearly explaining the variables of this study. The TikTok users identified themselves with certain social groups and categorized themselves as celebrities and compare themselves with members of another group.
  • 6. Research Design: Quantitative Approach Research Instrument: Questionnaire Field Study: Population: TikTok Users among University Students Sample size:370. Sampling Technique: Purposive Sampling Techniques Data Analysis: SEM-AMOS Methodology Research Design: Quantitative Approach Research Instrument: Questionnaire Field Study: Population: TikTok Users among University Students Sample size:370. Sampling Technique: Purposive Sampling Techniques Data Analysis: SPSS and SEM-AMOS
  • 7. Findings Measurement Model Evaluation Convergent Validity Discriminant Validity CR AVE Cronbach's alpha TikTok Usage 0.852 0.658 .853 Social Comparison 0.834 0.502 .821 Self-Esteem 0.798 0.543 .816 TikTok Usage Social Comparison . Self- Esteem TikTok Usage 0.811 Social Comparison. 0.557 0.708 Self-Esteem 0.483 0.615 0.736
  • 9. Hypotheses Estimate SE. CR. P-value Self-Esteem <-- TikTok Usage .330 0.097 3.402 *** Self-Esteem <-- Social Comparison .570 .072 7.870 *** Path Coefficient Assessment TU had a positive and statistically significant direct effect on SE with a path coefficient = .330 (p = 0.000) and critical ratios = 3.402. Thus, this result supported the Hypothesis 1, which states TikTok Usage (TU) has a significant effect on Self-Esteem (SE). SC has statistically significant effects on SE with a path coefficient =.570, p = 0.000 and critical ratios = 7.870. This result supported Hypothesis 2, which stated that Social Comparison (SC) has a significant effect on Self-Esteem (SE) as shown in the table below
  • 10. Moderation Analysis Gender is used as a moderator in this research. To compare the study model across the gender (male and female), a multigroup analysis was conducted. The moderation test for the male gender between TU, SC and SE, is insignificant. The difference in Chi-Square values between constrained and unconstrained models was 0.619 and 0.1, less than 3.84. Consequently, the hypothesis (H3) was not supported. The moderation result for the female group between TU, SC and SE, is significant because the difference in the Chi-Square values between the constrained and unconstrained is higher than 3.84. Thus, hypothesis (H4) was supported.
  • 11. Conclusion A conceptual framework was used to assess the effects of variables using SEM-AMOS. The findings indicated a significant positive effect TU and SE. There is a positive relationship between SC and SE. Additionally, the study found that the female group moderates the relationship between TikTok usage and self-comparison on self-esteem.
  • 12. The author can be reach via qaribuyahaya@gmail.com