TIktok things on point

1. DEFINITION OF TIKTOK
Definition of tiktok
Evolution of tiktok
How it is used
Advantages and disadvantages
Impact on communication
 Definition of tiktok
 Evolution of tiktok
 How it is used
 Advantages and disadvantages
 Impact on communication
Definition of Tiktok
TikTok is a video-sharing application (app) that allows users to create and share short-form videos on
any topic. It’s mainly mobile-based, although you can still watch Tiktok videos using the web app. The platform
allows users to get creative with their content using filters, stickers, voiceovers, sound effects, and background
music.
Evolution of Tiktok
 2012 Tiktok was first invented and was called ByteDance.
 2014 musically was introduced as a platform for sharing lip-syncing.
 2018 byte dance acquired musically in AUGUST AND NAMED IT TIKTOK. It became more than just a
platform for lip-syncing, with dance challenges becoming the latest trend.
 2018 by October, it became the most downloaded app in the app store in the photo and video category.
 2021 Tiktok extended the video length to 3 minutes

2.  2022 Tiktok rolled out the ability to upload up to 10 minutes of videos
 2022, Tiktok surpassed 1 billion active users making it one of the biggest social media platforms.
Features of Tiktok
 Video uploading
 Video editing
 Filters and effects
 Social sharing
 Likes and comments
 Notifications
 Duets
 Hashtags
 Live video streaming
 Voice over
 Geolocation
 Real-time analytics
 Video preview

3. Advantages of using Tiktok
 Enhances brand identity
 Increases brand awareness
 Partner with influencers
 Takes advantage of user generated content
 Reach your target market faster
Disadvantages of Tiktok
 Fake accounts and scams
 Click bait methods
 Overuse and addiction
 Offensive content and hate speeches
 Time wastage
 Harassment tool

4. How does Tiktok work?
Like most other apps and social networks, users can follow other users, like and comment on
other user’s videos. Teens can send emoji to their favorite singer on TikTok.
Users can select the song they wish to use in their video first, then record themselves miming
along to the music. Alternatively, users can record their video first and then select a song,
and/or add a voiceover. The app has lots of ways to add more fun to user’s videos, for
example, there are options to shoot in slow-mode, time lapse, fast forward, filters, effects or
even play the song backward etc. Once users are happy with their video, they can post it to
their followers and share it on other social networks for example; Messenger, WhatsApp,
Instagram etc. There is also a duet feature which allows you to connect with another user.
The search tool allows users to view other videos. Users can also view content under the
trending hashtags on the ‘For You’ page. Trending hashtags allow users to view content that is
currently popular, and contribute their own video to that trend using the same hashtag. TikTok
sometimes promotes themed challenges, encouraging users to create videos that are related to
that particular theme for example; #Lipsncychallenge, #Comedychallenge, etc.

5. How Tiktok relates in communication
Communication on social media is classified as Computer Mediated Communication (CMC)
since the interaction does not occur directly. Tiktok is one of the social media that is widely
used for many purposes. By utilizing video share feature, users can post everything they
want.
 Tiktok gives you the ability to make short, straight to the point and sweet credible content
 It lets you find and choose your niche
 It is not only limited to pictures and videos, it gives users the opportunity to share
trending audios.
Examples of someone using Tiktok for professional practice is the Cameroonian
celebrity Cyndy Emade who uses Tiktok to advertise her newly opened fashion shop and
sells online. She also uses it to enhance her acting career