What to Expect from the Mobile Cloud

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Talk by Fima Katz, CEO of Exadel, on "Overcoming the Challenges of Building Next Generation Mobile Cloud Applications" at Apps World Europe conference in London on Nov. 30, 2011. http://www.apps-world.net/europe/

Technology

What To Expect from Mobile Cloud

Overcoming the Challenges of Building Next-Generation Mobile Cloud
Applications

www.gotiggr.com
1 Exadel Confidential and Proprietary

Exadel at Glance

Exadel – a developer’s company
U.S. Corporation since 1998
Offices in U.S., Canada, Germany, Ukraine, Russia, Belarus
A successful history of tool development
Open source and proprietary tools
Large, active developer community
Enterprise Tools: Red Hat, AT&T, HP, Sprint, eBay, Samsung
Very unique experience and skills
Tools for developers
Projects for Fortune 500 clients

2 Exadel Confidential and Proprietary

Exadel Developers Products

3 Exadel Confidential and Proprietary

Sample Clients

Trusted Technology Partner

4 Exadel Confidential and Proprietary

Transformation Factors

Cloud Mobile

Social

5 Exadel Confidential and Proprietary

Common Trend

6 Exadel Confidential and Proprietary

Gartner: Citizen Developers

7 Exadel Confidential and Proprietary

Power Shift

Assets

Developers

Applications

Customers

Revenue
8 Exadel Confidential and Proprietary

Never Ending Problem?

Forrester: “Easy-to-acquire tools and
technologies will usher in an era of
business self-sufficiency”

The programmer
The user view: view: what can I
what do I want? deliver?

9 Exadel Confidential and Proprietary

Paradigm Shift: From Client/Server
to Client/Cloud

10 Exadel Confidential and Proprietary

Client/Server vs Client/Cloud
Client/Server Client/Cloud
Target Smart phones, iPad,
PC-type
Device Tablets
Single: Windows, iOS, Android, Win 7/8,
OSs
Unix/Linux WebOS, QNX

Form Factor Single: Windows, Various (from phones to
Browser different tablets)

Server site Heavy dependent on Cloud based, no single
the server side server

11 Exadel Confidential and Proprietary

C/S vs C/C (cont.)

Client/Server Client/Cloud

Development Long to medium,
cycle Very short, agile
enterprise
Time to
change Medium to long Very short

Development
paradigm Traditional, desktop IDE Agile, cloud based

Enterprise stack, server Simple, lightweight, cloud
Technology based
based

12 Exadel Confidential and Proprietary

C/S vs C/C (cont.)

Client/Server Client/Cloud
Development
structure Team based Collaborative, social

Who can do it
Professional Professionals +
Programmers Citizen Developers
Available Skills Abundance Very few

13 Exadel Confidential and Proprietary

Tiggr – New Generation

Tiggr: Cloud-based service
for building native and
HTML5 mobile apps

Enables building
multiplatform mobile apps
very quickly, and easily
Exadel Confidential and Proprietary

5 Steps to Building an App with Tiggr
Step 1 Tiggr makes it fast and easy to build the app UI.
Build the UI Drag & Drop the components needed into the phone

Step 2 Connect REST service or data. Select your service
Select services to and create a component on the screen with the data
use mappings

Step 3
Define events and add actions to be invoked for UI
Bind UI with events components and bind to services
& actions

Step 4 Test the app inside a desktop browser, a browser on a
Test the APP mobile device, or using Tiggr Mobile Tester on your
phone

Step 5 Get whatever you need from the project: as an archive
Export source code of all HTML/JavaScript/CSS files, Android .apk.
or get the binary iPhone .ipa or WAC .wga

15 Exadel Confidential and Proprietary

Standard Technology

Exadel Confidential and Proprietary

Users Growth

Mobile Platform Users

Web Framework Users

17 Exadel Confidential and Proprietary

Case Study: Telco

Data (not voice) is the prime revenue driver
“Dumb pipe” - difficult to differentiate
Telco “golden mine”: to leverage existing captive
audience and carrier assets (OSS/BSS, LBS,
SMS/MMS, IP services, …)
How to create applications that attract and retain
high-value subscribers
High price for enterprise development

19 Exadel Confidential and Proprietary

Components for Success

Offer rich cloud
development
platform

Create development
ecosystem Developers

Provide
Monetization

20 Exadel Confidential and Proprietary

Questions?
www.gotiggr.com
Fima Katz
CEO, Exadel
fkatz@exadel.com

21 Exadel Confidential and Proprietary

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What to Expect from the Mobile Cloud

1. What To Expect from Mobile Cloud Overcoming the Challenges of Building Next-Generation Mobile Cloud Applications www.gotiggr.com 1 Exadel Confidential and Proprietary

2. Exadel at Glance Exadel – a developer’s company U.S. Corporation since 1998 Offices in U.S., Canada, Germany, Ukraine, Russia, Belarus A successful history of tool development Open source and proprietary tools Large, active developer community Enterprise Tools: Red Hat, AT&T, HP, Sprint, eBay, Samsung Very unique experience and skills Tools for developers Projects for Fortune 500 clients 2 Exadel Confidential and Proprietary

3. Exadel Developers Products 3 Exadel Confidential and Proprietary

4. Sample Clients Trusted Technology Partner 4 Exadel Confidential and Proprietary

5. Transformation Factors Cloud Mobile Social 5 Exadel Confidential and Proprietary

6. Common Trend 6 Exadel Confidential and Proprietary

7. Gartner: Citizen Developers 7 Exadel Confidential and Proprietary

8. Power Shift Assets Developers Applications Customers Revenue 8 Exadel Confidential and Proprietary

9. Never Ending Problem? Forrester: “Easy-to-acquire tools and technologies will usher in an era of business self-sufficiency” The programmer The user view: view: what can I what do I want? deliver? 9 Exadel Confidential and Proprietary

10. Paradigm Shift: From Client/Server to Client/Cloud 10 Exadel Confidential and Proprietary

11. Client/Server vs Client/Cloud Client/Server Client/Cloud Target Smart phones, iPad, PC-type Device Tablets Single: Windows, iOS, Android, Win 7/8, OSs Unix/Linux WebOS, QNX Form Factor Single: Windows, Various (from phones to Browser different tablets) Server site Heavy dependent on Cloud based, no single the server side server 11 Exadel Confidential and Proprietary

12. C/S vs C/C (cont.) Client/Server Client/Cloud Development Long to medium, cycle Very short, agile enterprise Time to change Medium to long Very short Development paradigm Traditional, desktop IDE Agile, cloud based Enterprise stack, server Simple, lightweight, cloud Technology based based 12 Exadel Confidential and Proprietary

13. C/S vs C/C (cont.) Client/Server Client/Cloud Development structure Team based Collaborative, social Who can do it Professional Professionals + Programmers Citizen Developers Available Skills Abundance Very few 13 Exadel Confidential and Proprietary

14. Tiggr – New Generation Tiggr: Cloud-based service for building native and HTML5 mobile apps Enables building multiplatform mobile apps very quickly, and easily Exadel Confidential and Proprietary

15. 5 Steps to Building an App with Tiggr Step 1 Tiggr makes it fast and easy to build the app UI. Build the UI Drag & Drop the components needed into the phone Step 2 Connect REST service or data. Select your service Select services to and create a component on the screen with the data use mappings Step 3 Define events and add actions to be invoked for UI Bind UI with events components and bind to services & actions Step 4 Test the app inside a desktop browser, a browser on a Test the APP mobile device, or using Tiggr Mobile Tester on your phone Step 5 Get whatever you need from the project: as an archive Export source code of all HTML/JavaScript/CSS files, Android .apk. or get the binary iPhone .ipa or WAC .wga 15 Exadel Confidential and Proprietary

16. Standard Technology Exadel Confidential and Proprietary

17. Users Growth Mobile Platform Users Web Framework Users 17 Exadel Confidential and Proprietary

18. Developers’ Profile Non-technical Managers Professional 24% Developers 43% Business Functions 33% 18 Exadel Confidential and Proprietary

19. Case Study: Telco Data (not voice) is the prime revenue driver “Dumb pipe” - difficult to differentiate Telco “golden mine”: to leverage existing captive audience and carrier assets (OSS/BSS, LBS, SMS/MMS, IP services, …) How to create applications that attract and retain high-value subscribers High price for enterprise development 19 Exadel Confidential and Proprietary

20. Components for Success Offer rich cloud development platform Create development ecosystem Developers Provide Monetization 20 Exadel Confidential and Proprietary

21. Questions? www.gotiggr.com Fima Katz CEO, Exadel fkatz@exadel.com 21 Exadel Confidential and Proprietary

Editor's Notes

We are developer’s companyWe developed a number of open source tools & platforms attracting huge developers audience:Eclipse-based Exadel Studio was acquired by RedHat /Jboss and used by huge developers baseExadel set of rich web components, RichFaces, is the most used Java-based enterprise Web framework Have experience in delivering critical solutions to enterprise customers
Very diversified customer baseDifferent industry, geographyA lot of combined, cross industry expertise what works what doesn’tWe see technology trends and issues from different angles Uniquely position to deliver the best of breed technology solution to developers & development organizations
There are multiple ways to achieve successWe feel very strongly about nurturing development communityRussian saying: Path to males’ heart lies through his stomachThe something similar here, - through developers
A lot of new, untraditional, competition from “new”, sources: Skype, Google, AppleShift to the “soft” aspect:Facebook example – open APIAppleTelco’s Underutilized assetsExadel: Extend, Adapt & Deliver Attract & retain customers
Goal: to capture the customers’ attention By becoming the entry point into the world of applicationsFocus: on attracting large number of “citizen developers” To create the critical mass of applications needed to attract customers and keep them coming back What: to create a development ecosystem By building apps on top of underutilized network assets that allow a large number of developers to participateHow: to offer a rich development platformTo provide easy-to-use, open, rapid apps development platform for the “long tail”

What to Expect from the Mobile Cloud

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Editor's Notes