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Tiffany Jackson-Bieeu, The Big Wheel - European Mobility Week 2015 - European Mobility Week in Nottingham
The document outlines Tiffany Jackson-Bieeu's role as Events and Marketing Officer for European Mobility Week's 'Car Free Day', detailing a week of various activities aimed at promoting biking and walking, with over 4,000 people engaged. It emphasizes the importance of official registration with European Mobility Week, engaging stakeholders, and effective marketing strategies. Additionally, it highlights the need for budgeting, partnership working, and using digital and local media for promotion.
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Tiffany Jackson-Bieeu, The Big Wheel - European Mobility Week 2015 - European Mobility Week in Nottingham
- 1. Tiffany Jackson-Bieeu Events andMarketing Officer European Mobility Week ‘Car Free Day’ 1
- 2. A week ofevents – working with LSTF partners to deliver: • 12 led rides • 4 bicycle maintenance classes • 1 Learn to Cycle bicycle training session for under 9s • 6 led walks • Information events in public spaces Over 400 people directly accessing services, over 4000 engaged. 2
- 3. 3 • EMW EventPlanner • Shared digitally with partners
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- 10. Meeting the KeyCriteria • Officially register activities with European Mobility Week • Sign the EMW Charter • Organise a week of activities Implement at least one new permanent measure and hold a Car Free Day event (preferably on 22 September) 10
- 11. Engaging Partners • Seekpartners / stakeholders that have power to easily and readily contribute time and or funds. • Maximise the support of the locality by engaging businesses in the area. • Work with other organisations working towards the same objectives and outcomes. 11
- 12. Keep Content Relevantand Exciting • Who? • Why? • What? • When? • Where? 12
- 13. Budgeting • Partnership working •Liaise with local businesses for costs savings • Utilise digital marketing and social media 13
- 14. Marketing and Communications Makethe most of free marketing • Newsletters • Social and Digital media • Local newspapers • Radio stations 14
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Editor's Notes
- #2 Introduce My role The Big Wheel – Charity Nottingham landscape LSTF 15 million Support of Nottingham City Council Working with Sustrans Community travel hubs
- #3 Some activities were pre existing, some were put on for EMW. Programme Rides led by Sustrans, Travelright, Ridewise, Explore (explain what each is) Bike maintenance part of ongoing course Information events included Parking(ing) day where Sustrans took over car park spaces and created a green space for the day. Directly accessing a service – taking part in a ride etc Engaged – visiting a stall, taking a leaflet etc
- #5 This artwork was created in various versions Facebook banners Bus stop posters Leisure Centre screens As you can see the event was a street fair, with entertainment , activities and a showing of Bicycle the Film . We saw around 2000 people attend over the course of the day. We worked in partnership with Sustrans, Nottingham City Council and the Creative Quarter who commissioned this short video.
- #8 Bunting workshop people were asked to think of one thing that they could do to improve the streets where they live, then Dave helped them make it into a rhyming couplet and add them to the bunting One of the most popular was ‘I Want more trees’
- #9 Bicyxcle Ballet – the most expenssve part of the day , we split costs with the creative quarter. In future we will work to find more local performers – whilst it was great show and it brought people in. We paid a lot for travel and accommodation. 2 years
- #10 Advice for those of you starting plans for this year.. The one thing I have learned in the two years I have worked on this event is try to do the fun stuff last. Finding artists, entertainers, planning the site is fun but if you don’t get the criteria met the fun stuff can’t happen!
- #11 We were lucky to have the support of Nottingham City Council’s Transport Strategy Team. They were instrumental in organising the Temporary Road Closure. Ensuring we met all criteria and assisting us with the addresses of all the businesses we needed to liaise with. So the first port of call needs to TRO, Criteria, TEN Once you are sure all of these can be achieved you can start to fill in the fun stuff!
- #12 LSTF funding – engaged LSTF partners, both in activities on the day as well as in the lead up to it. Access Advisor Trent Barton City Car Club Playhouse Other organisations you have a relationship with – Creative Quarter Articulture I think what made thia years event particularly successful was working with those who also had objectives that could be met by this event
- #13 Who do you want to attend – what ages , people already using sustainable transport – or those who aren’t (Car Park lealftes0 Why – why do you want them to come, learn more, behaviour change, celebrate , consult What – what will they do when they get there, will they receive information, take part in workshops, be entertained When – What time of day and how long do you want the event to run for, think about resources and conditions of TEN and TRO Where – good footfall, other events in the locality – BBC WW2 evebnt, area known of entertainment. Easy to find.
- #14 Deliveries Refreshments at Hartleys Reduced costs of movie Call in favours Broadway use of toilets Buildings in the area – what can they offer – remember you are increasing footfall to their business Print is least effective for us – schools essential and some for local businesses. Websites and social media drive footfall much more. We have experienced [peaks in Facebook activity from paid posts for other events. Low cost – good level of responses – trial and error.
- #15 We get many newsletters from other organisations around Nottingham – Creative Quarter, NCVS – we send print ready copy – where possible with good quality images, to make it easy for other newsletter editors to share. Facebook, Twitter, schedule posts, feature each partner / or acticvity to bulk out posts – use tools to check when your postst are most effective. Press Releases – Radio interviews – prepare notes
- #16 We get many newsletters from other organisations around Nottingham – Creative Quarter, NCVS – we send print ready copy – where possible with good quality images, to make it easy for other newsletter editors to share. Facebook, Twitter, schedule posts, feature each partner / or acticvity to bulk out posts – use tools to check when your postst are most effective. Press Releases – Radio interviews – prepare notes
- #17 Full details of what activities entail when you haven’t seen them before. Washing facilities – how much staffing is needed Theatrical acts – vet them – grumpy old Men You get what you pay for. Free electric – they didn’t turn up on time. What went well Planning every detail – I wasn’t able to work that day, but with clear plans for set up, pack down, lists of contacts for staff and suppliers, stage timetable. The day ran smoothly without me and as you can see everyone had a great time!