Three Simple Things Government Can
             Do to Create Jobs

                           Governing Sustainability Summit
                                       New York City – June 21, 2011

                                                                  Elton B. Sherwin
                                                                  Sr. Managing Director
                                                                  Ridgewood Capital

                                                                  Author of
                                                                  The Silicon Valley Way and
These slides express the opinions of the author and               Addicted to Energy
have not been endorsed by any organization or government agency
Agenda
• Connect the dots: Building efficiency = jobs
  – Improving building efficiency creates jobs


• Policy recommendations
  – Potential to create millions of jobs
  – Permanent, sustainable American jobs
     • Do not require ongoing subsidies
     • Cannot be offshored
  – Modeled on New York City
     and San Francisco programs
                                                 525 University Ave.
                                                 Palo Alto, CA
Thought experiment                Old Town    Green Town

         Imagine Two
      Identical Towns
  • Once a month all building owners go up on
    their roofs and burn money
       – In “Old Town” everyone burns $1,000
       – In “Green Town” everyone burns only $100
       – Both towns do this every month
  • Towns are otherwise identical
  • After one year, which town is richer?
  • After ten years, which town has more jobs?
Why Does “Green Town” Have More Jobs?
Shift Spending from Utility Bills to
Construction and Retail = New Jobs
Improving Building Efficiency
           = Jobs
Improved Efficiency
       Creates Jobs Several Ways
• Initial labor
   – Contractors
• Savings
   – “Export” fewer energy dollars
   – Increased local spending
• Wealthier individuals and businesses
   – Spend more
• More competitive infrastructure
Green Town




         Green Town:
            Is richer

        Has more jobs

Smarter place to buy real-estate

 Better place to raise children
Upgrading Building Efficiency
                 Creates Jobs
                  Not happening at scale




Houston Skyline
Really Hard to Motivate Action

 Even on projects that save money
How Do We Motivate
 Private Investment?
I Would Like to:
              Grade every building A+ to D-
        Based on their actual energy consumption
           Post the grade above the front door




                                   D+                               C+
             B-          D-                    C+
 D-
                                                                         D-   C+   B-
                              D-                  B            A-
Grades for illustration only, not based on real measurements
In Some Cities the “D” Buildings
        Use More Than Half the Electricity
             Just motivating them to upgrade to a C
                       would be a big win




                                   D+                               C+
             B-          D-                    C+
 D-
                                                                         D-   C+   B-
                              D-                  B            A-
Grades for illustration only, not based on real measurements
Lets talk about realistically
what can be done.            Analyzed 17
                       Building Rating Systems
                                     Around the World




                                European Unions Energy Performance Certificates
                                         UK Display Energy Certificates
                                           LEED – New Construction
                                              LEED – Health Care
                                     ENERGY STAR – Commercial buildings
                                             ENERGY STAR homes
                                            PlaNYC (New York City)
                                        Australia’s Greenhouse Rating
                                                      HERS
                                                    ASHRE EQ
                                                CALGreen level 2
                                               California AB 1103
                                               California AB 758
                                        DOE home energy scoring pilot
                                          Passive Home Certification
                                                 City of Seattle
                                                 San Francisco                 Details at Slideshare.com
Winning Strategy
         New York and San Francisco
                        Required to calculate
                        ENERGY STAR score




                  High = 100
                   Low = 1




                               After two years:
                               Public disclosure

New York, San Francisco, Washington DC, Seattle, and the State of California
           all use the same rating tool: US EPA Portfolio Manager
An example


       Rating + Disclosure = Action
  Class A office
  • Score of 17
  • Hire an auditor, who discovers
       – Error in building control software
       – Valves set incorrectly
       – Wires reversed
       – Wrong windows on south side of the building
  • And upgrades are made
  • Jobs are created
Public Disclosure of ENERGY STAR Scores
            Will Create Jobs
  • Construction trades*
        –   General contractors
                                                                           =
        –   HVAC mechanics and installers
        –   Electricians
        –   Plumbers
  • Manufacturing
        – Building materials, windows and coatings
  • Environmental scientists, specialists, and technicians
  • Energy auditors and accountants
  • Truck drivers and more…
*Renewable Energy and Energy Efficiency: Economic Drivers for the 21st Century, Roger Bezdek.
What Can Your City/State Do?
1. Disclose ENERGY STAR ratings
  – Government buildings
  – Schools
  – Contests
2. Copy San Francisco or NYC Regulation
  – Straightforward
  – Requires all commercial buildings to calculate
    Energy Star score
  – In year 2: disclose it on the city website
3. Celebrate buildings scoring 90+
Celebrate Success
New York City
• 111 Offices
• Five Banks
• Four K-12
• Two Hotels
• One Hospital
• One Courthouse
Two built in 1800’s
• 49 before WW II


   http://www.energystar.gov/index.cfm?fuseaction=labeled_buildings.locator
Palo Alto, CA

           Celebrate Success
Built in 1966
• Lots of exposed glass in a
  sunny climate
• Property Manger:
       CB Richard Ellis                  525 University Ave.
                                         Palo Alto, CA




   87                      94     94          92
    2007                   2008   2009         2010
East Palo Alto, CA

       Celebrate Success
                                      • Lighting retrofit of 397 fixtures
                                        saves over $5,000 per month.
                                         – Breakeven less than two years
                                      • Anticipated savings are
                                        $822,460 over 10 years
          University Circle           • Property Manger:
          East Palo Alto, CA
                                             Wells Real Estate



85                             86               92                  90
2007                           2008              2009                2011
Every City and State Should Be
          Able to Do This
1. Disclose ENERGY STAR ratings
  – Government buildings
  – Schools
  – Contests
2. Copy San Francisco or NYC Regulation
  – Straightforward
  – Requires all commercial buildings to calculate
    Energy Star score
  – In year 2: disclose it on the city website
3. Celebrate buildings scoring 90+
Sherwin’s Law



                   “When performance is graded
                     performance improves.

            When grades are published,
       the rate of improvement accelerates.”



Phrasing adapted from Thomas S.
                                                  A
            Monson
National Target
• Above 60: all existing buildings
• Above 80: all new buildings




   vs. 2003 average ENERGY STAR score
Three Simple Things You
         Can Do to Create Jobs
1. Disclose ENERGY STAR ratings
  – Government buildings
  – Schools
  – Contests
2. Copy San Francisco or NYC Regulation
  – Straightforward
  – Requires all commercial buildings to calculate
    Energy Star score
  – In year 2: disclose it on the city website
3. Celebrate buildings scoring 90+
Questions and Answers
        with
   Back-up Slides
Question: Take another minute
 to connect building efficiency
          with jobs.
An example


       Rating + Disclosure = Action
  Class A office
  • Score of 17
  • Hire an auditor, who discovers
       – Error in building control software
       – Valves set incorrectly
       – Wires reversed
       – Wrong windows on south side of the building
  • And upgrades are made
  • Jobs are created
Over One Million Jobs
            Just in California
Accelerating the Pace of Energy Efficiency




 *Renewable Energy and Energy Efficiency: Economic Drivers for the 21st Century, by Roger Bezdek.
       Bezdek’s results are summarized here by Aaron Lehmer, in Renewable Energy Development Creates More Jobs than
  Fossil Fuels.
       Almost all the jobs created in the energy efficiency category relate to buildings and their contents. The actual
  number of new jobs created by aggressive programs promoting building, appliance and electronics efficiency may be
  closer to 16 million jobs nationwide (32.18 million minus 14.9 million minus the transportation sector). California’s share
  of these jobs is at least 10% or 1.5 million. The challenge is to accelerate these jobs from into the current timeframe and
  to get on the advanced scenario, which could created these 1.5 million additional jobs.
References
Job Creation data
• Energy Pathways for the California Economy, David Roland-
   Holst and Fredrich Kahrl, UNIVERSITY OF CALIFORNIA
• Renewable Energy and Energy Efficiency: Economic Drivers for
   the 21st Century, Roger Bezdek.
More Conservative Estimates
• The Center for American Progress, using a
  more conservative methodology, estimates
  that doing deep energy upgrades on 50
  million buildings would create 625,000
  permanent new jobs.
 http://www.energyfuturecoalition.org/files/webfmuploads/R
 ebuildingAmerica_Vision_Statement_FINAL.pdf
Question: Are buildings
required to upgrade if they score
             poorly?
            Answer: No
And Senior Care Facilities and Data Centers
References
ENERGY STAR Hyperlinks (click on reference)
• ENERGY STAR Program for commercial buildings.
• San Francisco benchmarking legislation
• New York City benchmarking program overview
• Overview of all US disclosure programs (from IMT)
Question: Where can we find a
 list and map of Energy Star
          buildings?

     Answer: On the EPA website
EPA Website Available Today
New York City
• 111 Offices
• Five Banks
• Four K-12
• Two Hotels
• One Hospital
• One Courthouse
Two built in 1800’s
• 49 before WW II


   http://www.energystar.gov/index.cfm?fuseaction=labeled_buildings.locator
Afterwards, a question in the hallway:



Question: My city won’t force
 building owners to disclose
anything. What should we do?
Check the EPA Website




http://www.energystar.gov/index.cfm?fuseaction=labeled_buildings.locator
Focus on the Winning Buildings
1. Disclose ENERGY STAR ratings
  – Government buildings
  – Schools
  – Contests
2. Copy San Francisco or NYC Regulation
  – Straightforward
  – Requires all commercial buildings to calculate
    Energy Star score
  – In year 2: disclose it on the city website
3. Celebrate buildings scoring 90+
Question: What about
residential buildings?
Additional Steps
                            Residential
 • Disclose last two years of energy costs*
   in residential MLS
 • Require disclosure with green claims
      – No “green” claims without disclosing actual
        energy consumption.
      – Five years of disclosure
           •    Prior two and next three years
      – Use signage laws


* Optionally, home sellers can disclose a HERS score.
Use Signage Laws to Ban Advertising
        Without Disclosure


          Energy Saving
          Green Home
         (Data not disclosed)



                                Require
                                • Last 2 yrs utility bills
                                • Next 3 yrs
A
             For the Brave

    Grade Every Building in the State
                A+ to D-
     Based on Energy Consumption

              And publish
              the grades
                1 Main St. D-
                2 Main St. A-
Send Window Stickers to the
        Top Performing Buildings
Posting is optional



          97
                                           C+




         Internet disclosure and window stickers
                  will create a lot of jobs
Translating Building Percentiles
   and ENERGY STAR scores
           to Grades
Letter to a fictional governor
  • 70 recommendations for
    state policy
  • Job creation




  Previous Book
  • Creating new products
  • Creating new companies



These slides: www.EltonSherwin.com and on slideshare

Job Creation: Three Things Government Can Do

  • 1.
    Three Simple ThingsGovernment Can Do to Create Jobs Governing Sustainability Summit New York City – June 21, 2011 Elton B. Sherwin Sr. Managing Director Ridgewood Capital Author of The Silicon Valley Way and These slides express the opinions of the author and Addicted to Energy have not been endorsed by any organization or government agency
  • 2.
    Agenda • Connect thedots: Building efficiency = jobs – Improving building efficiency creates jobs • Policy recommendations – Potential to create millions of jobs – Permanent, sustainable American jobs • Do not require ongoing subsidies • Cannot be offshored – Modeled on New York City and San Francisco programs 525 University Ave. Palo Alto, CA
  • 3.
    Thought experiment Old Town Green Town Imagine Two Identical Towns • Once a month all building owners go up on their roofs and burn money – In “Old Town” everyone burns $1,000 – In “Green Town” everyone burns only $100 – Both towns do this every month • Towns are otherwise identical • After one year, which town is richer? • After ten years, which town has more jobs?
  • 4.
    Why Does “GreenTown” Have More Jobs?
  • 5.
    Shift Spending fromUtility Bills to Construction and Retail = New Jobs
  • 6.
  • 7.
    Improved Efficiency Creates Jobs Several Ways • Initial labor – Contractors • Savings – “Export” fewer energy dollars – Increased local spending • Wealthier individuals and businesses – Spend more • More competitive infrastructure
  • 8.
    Green Town Green Town: Is richer Has more jobs Smarter place to buy real-estate Better place to raise children
  • 9.
    Upgrading Building Efficiency Creates Jobs Not happening at scale Houston Skyline
  • 10.
    Really Hard toMotivate Action Even on projects that save money
  • 11.
    How Do WeMotivate Private Investment?
  • 12.
    I Would Liketo: Grade every building A+ to D- Based on their actual energy consumption Post the grade above the front door D+ C+ B- D- C+ D- D- C+ B- D- B A- Grades for illustration only, not based on real measurements
  • 13.
    In Some Citiesthe “D” Buildings Use More Than Half the Electricity Just motivating them to upgrade to a C would be a big win D+ C+ B- D- C+ D- D- C+ B- D- B A- Grades for illustration only, not based on real measurements
  • 14.
    Lets talk aboutrealistically what can be done. Analyzed 17 Building Rating Systems Around the World European Unions Energy Performance Certificates UK Display Energy Certificates LEED – New Construction LEED – Health Care ENERGY STAR – Commercial buildings ENERGY STAR homes PlaNYC (New York City) Australia’s Greenhouse Rating HERS ASHRE EQ CALGreen level 2 California AB 1103 California AB 758 DOE home energy scoring pilot Passive Home Certification City of Seattle San Francisco Details at Slideshare.com
  • 15.
    Winning Strategy New York and San Francisco Required to calculate ENERGY STAR score High = 100 Low = 1 After two years: Public disclosure New York, San Francisco, Washington DC, Seattle, and the State of California all use the same rating tool: US EPA Portfolio Manager
  • 16.
    An example Rating + Disclosure = Action Class A office • Score of 17 • Hire an auditor, who discovers – Error in building control software – Valves set incorrectly – Wires reversed – Wrong windows on south side of the building • And upgrades are made • Jobs are created
  • 17.
    Public Disclosure ofENERGY STAR Scores Will Create Jobs • Construction trades* – General contractors = – HVAC mechanics and installers – Electricians – Plumbers • Manufacturing – Building materials, windows and coatings • Environmental scientists, specialists, and technicians • Energy auditors and accountants • Truck drivers and more… *Renewable Energy and Energy Efficiency: Economic Drivers for the 21st Century, Roger Bezdek.
  • 18.
    What Can YourCity/State Do? 1. Disclose ENERGY STAR ratings – Government buildings – Schools – Contests 2. Copy San Francisco or NYC Regulation – Straightforward – Requires all commercial buildings to calculate Energy Star score – In year 2: disclose it on the city website 3. Celebrate buildings scoring 90+
  • 19.
    Celebrate Success New YorkCity • 111 Offices • Five Banks • Four K-12 • Two Hotels • One Hospital • One Courthouse Two built in 1800’s • 49 before WW II http://www.energystar.gov/index.cfm?fuseaction=labeled_buildings.locator
  • 20.
    Palo Alto, CA Celebrate Success Built in 1966 • Lots of exposed glass in a sunny climate • Property Manger: CB Richard Ellis 525 University Ave. Palo Alto, CA 87 94 94 92 2007 2008 2009 2010
  • 21.
    East Palo Alto,CA Celebrate Success • Lighting retrofit of 397 fixtures saves over $5,000 per month. – Breakeven less than two years • Anticipated savings are $822,460 over 10 years University Circle • Property Manger: East Palo Alto, CA Wells Real Estate 85 86 92 90 2007 2008 2009 2011
  • 22.
    Every City andState Should Be Able to Do This 1. Disclose ENERGY STAR ratings – Government buildings – Schools – Contests 2. Copy San Francisco or NYC Regulation – Straightforward – Requires all commercial buildings to calculate Energy Star score – In year 2: disclose it on the city website 3. Celebrate buildings scoring 90+
  • 23.
    Sherwin’s Law “When performance is graded performance improves. When grades are published, the rate of improvement accelerates.” Phrasing adapted from Thomas S. A Monson
  • 24.
    National Target • Above60: all existing buildings • Above 80: all new buildings vs. 2003 average ENERGY STAR score
  • 25.
    Three Simple ThingsYou Can Do to Create Jobs 1. Disclose ENERGY STAR ratings – Government buildings – Schools – Contests 2. Copy San Francisco or NYC Regulation – Straightforward – Requires all commercial buildings to calculate Energy Star score – In year 2: disclose it on the city website 3. Celebrate buildings scoring 90+
  • 26.
    Questions and Answers with Back-up Slides
  • 27.
    Question: Take anotherminute to connect building efficiency with jobs.
  • 28.
    An example Rating + Disclosure = Action Class A office • Score of 17 • Hire an auditor, who discovers – Error in building control software – Valves set incorrectly – Wires reversed – Wrong windows on south side of the building • And upgrades are made • Jobs are created
  • 29.
    Over One MillionJobs Just in California Accelerating the Pace of Energy Efficiency *Renewable Energy and Energy Efficiency: Economic Drivers for the 21st Century, by Roger Bezdek. Bezdek’s results are summarized here by Aaron Lehmer, in Renewable Energy Development Creates More Jobs than Fossil Fuels. Almost all the jobs created in the energy efficiency category relate to buildings and their contents. The actual number of new jobs created by aggressive programs promoting building, appliance and electronics efficiency may be closer to 16 million jobs nationwide (32.18 million minus 14.9 million minus the transportation sector). California’s share of these jobs is at least 10% or 1.5 million. The challenge is to accelerate these jobs from into the current timeframe and to get on the advanced scenario, which could created these 1.5 million additional jobs.
  • 30.
    References Job Creation data •Energy Pathways for the California Economy, David Roland- Holst and Fredrich Kahrl, UNIVERSITY OF CALIFORNIA • Renewable Energy and Energy Efficiency: Economic Drivers for the 21st Century, Roger Bezdek.
  • 31.
    More Conservative Estimates •The Center for American Progress, using a more conservative methodology, estimates that doing deep energy upgrades on 50 million buildings would create 625,000 permanent new jobs. http://www.energyfuturecoalition.org/files/webfmuploads/R ebuildingAmerica_Vision_Statement_FINAL.pdf
  • 32.
    Question: Are buildings requiredto upgrade if they score poorly? Answer: No
  • 33.
    And Senior CareFacilities and Data Centers
  • 34.
    References ENERGY STAR Hyperlinks(click on reference) • ENERGY STAR Program for commercial buildings. • San Francisco benchmarking legislation • New York City benchmarking program overview • Overview of all US disclosure programs (from IMT)
  • 35.
    Question: Where canwe find a list and map of Energy Star buildings? Answer: On the EPA website
  • 36.
    EPA Website AvailableToday New York City • 111 Offices • Five Banks • Four K-12 • Two Hotels • One Hospital • One Courthouse Two built in 1800’s • 49 before WW II http://www.energystar.gov/index.cfm?fuseaction=labeled_buildings.locator
  • 37.
    Afterwards, a questionin the hallway: Question: My city won’t force building owners to disclose anything. What should we do?
  • 38.
    Check the EPAWebsite http://www.energystar.gov/index.cfm?fuseaction=labeled_buildings.locator
  • 39.
    Focus on theWinning Buildings 1. Disclose ENERGY STAR ratings – Government buildings – Schools – Contests 2. Copy San Francisco or NYC Regulation – Straightforward – Requires all commercial buildings to calculate Energy Star score – In year 2: disclose it on the city website 3. Celebrate buildings scoring 90+
  • 40.
  • 41.
    Additional Steps Residential • Disclose last two years of energy costs* in residential MLS • Require disclosure with green claims – No “green” claims without disclosing actual energy consumption. – Five years of disclosure • Prior two and next three years – Use signage laws * Optionally, home sellers can disclose a HERS score.
  • 42.
    Use Signage Lawsto Ban Advertising Without Disclosure Energy Saving Green Home (Data not disclosed) Require • Last 2 yrs utility bills • Next 3 yrs
  • 43.
    A For the Brave Grade Every Building in the State A+ to D- Based on Energy Consumption And publish the grades 1 Main St. D- 2 Main St. A-
  • 44.
    Send Window Stickersto the Top Performing Buildings Posting is optional 97 C+ Internet disclosure and window stickers will create a lot of jobs
  • 45.
    Translating Building Percentiles and ENERGY STAR scores to Grades
  • 46.
    Letter to afictional governor • 70 recommendations for state policy • Job creation Previous Book • Creating new products • Creating new companies These slides: www.EltonSherwin.com and on slideshare