After several months of shut down due to the 2020 novel coronavirus pandemic, the limited return of sports has begun. How will the coronavirus change sports? What changes will occur in the current business model? What will be the long-term impacts of the pandemic on the sports world? Some say that the risk posed by large crowds at international gatherings will downsize if not kill the Olympics as a mass spectator event. Others point to dramatic reductions in the size of college athletic departments, funding of amateur athletes, and the future elimination of some sports. Our esteemed panel of sports thought leaders cover a broad industry spectrum including: Fox Sports and Fox Entertainment Network, NBA, NBA Media, Denver Nuggets Media/Altitude Television, Fox Sports Digital, ESPN Digital, and the convergence of sports, entertainment, marketing, and technology. The panel will provide their predictions and answers to understanding a changing and uncertain sports business model.

1. 2020 VIRTUAL THOUGHT
LEADER SUMMIT
FORBES SCHOOL OF BUSINESS
& TECHNOLOGY
October 20, 2020
Presentsthe

2. Sports – Understanding An Uncertain
Business Model
12:25PM – 1:15 PM (PDT)
Moderator: Leonard Armato
Panel Members: Randy Freer
Amy Brooks
David Katz
Christopher Dempsey
Ed Desser
John Kosner
https://www.thoughtleadersummit.org/

3. Moderator: Leonard Armato
Panel Members: Randy Freer, Amy Brooks, David Katz, Christopher Dempsey, Ed Desser
John Kosner
After several months of shut down due to the 2020 novel coronavirus pandemic, the
limited return of sports has begun. How will the coronavirus change sports? What
changes will occur in the current business model? What will be the long-term impacts
of the pandemic on the sports world? Some say that the risk posed by large crowds at
international gatherings will downsize if not kill the Olympics as a mass spectator event.
Others point to dramatic reductions in the size of college athletic departments, funding
of amateur athletes, and the future elimination of some sports. Our esteemed panel of
sports thought leaders cover a broad industry spectrum including: Fox Sports and Fox
Entertainment Network, NBA, NBA Media, Denver Nuggets Media/Altitude Television,
Fox Sports Digital, ESPN Digital, and the convergence of sports, entertainment,
marketing, and technology. The panel will provide their predictions and answers to
understanding a changing and uncertain sports business model.
Sports – Understanding An
Uncertain Business Model

4. Sports - Understanding An
Uncertain Business Model
Leonard Armato is the
founder and CEO of
Management Plus
Enterprises (MPE), and
has been a leader in
developing, positioning,
and building "high
growth" brands
converging sports,
media, marketing, and
technology.
He is strategic adviser
to high profile CEOs;
provides outsourced
CMO services, and is a
Master at Enabling
Greatness.
Moderator
Leonard Armato
Founder & CEO
Management
Plus Enterprises

5. Prior to joining Hulu,
Randy Freer was
president and CEO of
Fox Networks Group.
Both Business Week and
Sports Business Journal
have named Freer one of
the most influential
people in the business of
sports on multiple
occasions.
Randy Freer
Former Chief
Executive
Officer- HULU
Sports - Understanding An
Uncertain Business Model

6. Amy Brooks drives
innovative decision
making and growth
across the NBA’s
business through the
development and
execution of new ideas
and initiatives.
She collaborates with the
NBA’s senior leadership
on setting the league’s
global strategic priorities.
Sports - Understanding An
Uncertain Business Model
Amy Brooks
Chief Innovation
Officer
NBA

7. David Kratz manages
the FOX Sports
Digital business,
overseeing content
and distribution for
the group.
David recently was
Founder and CEO of
ThePostGame, a
leading digital sports
content and
marketing agency,
and served as Head
of Yahoo! Sports,
Entertainment and
Studios.
Sports - Understanding An
Uncertain Business Model
David Kratz
Executive Vice
President, Digital
Fox Sports

8. A sports journalist for
over 20 years, Chris
has written for the
Boulder Daily Camera
and the Denver Post.
He’s covered college
football and basketball,
including the NCAA,
the NFL Denver
Broncos covering two
Super Bowls and the
NBA Denver Nuggets
for the Denver Post
before being selected
to the television and
radio broadcast team
for Altitude Television
owned by Kronke
Sports.
Sports - Understanding An
Uncertain Business Model
Christopher
Dempsey
Denver Nuggets
Media/Altitude
Television Sports
Reporter And
Analyst

9. Ed was the chief
negotiator for all NBA
and WNBA national
media agreements, and
served on the NBA
Board of Governors
Planning Committee.
Desser also invented
and spearheaded the
launch of NBA TV, the
first league-owned
national cable sports
network, personally
handling the affiliate
distribution agreement
negotiations.
Sports - Understanding An
Uncertain Business Model
Ed Desser
Former Head of
NBA Media and
Respected Sports
Media
Consultant

10. John Kosner is an
internet pioneer and
four-decade veteran
of sports media. He
is President of
Kosner Media, a
digital media and
sports consultancy.
Previously, John was
Executive Vice
President, digital and
print media for
ESPN, following other
assignments at
Sports Illustrated, the
NBA, CBS Sports
and NBC Sports.
Sports - Understanding An
Uncertain Business Model
John Kosner
President
Kosner Media
Previous Executive VP
Digital and Print Media for
ESPN

11. Sports – Understanding An
Uncertain Business Model
Full Panel Member biographies
Are located in the 2020 Thought
Leader Summit Program on the
Website:
Moderator: Leonard Armato
Panel Members: Randy Freer
Amy Brooks
David Katz
Christopher Dempsey
Ed Desser
John Kosner
https://www.thoughtleadersummit.org/

12. 2020 VIRTUAL THOUGHT
LEADER SUMMIT
FORBES SCHOOL OF BUSINESS
& TECHNOLOGY
October 20, 2020
Register by clicking the "Register Here"
button below or visit the website at:
https://www.thoughtleadersummit.org/
Presentsthe