A review of trends from our city trendspotting tours in the US and Canada. Featuring unique consumer, home and interior design trends captured in our trendspotting tours to Portland, OR, Seattle, WA, Vancouver, Canada, San Diego, CA and Boulder, CO. For more trends, information on our services or products and to learn more about Sphere Trending visit www.spheretrending.com

1. CITY TRENDSPOTTING
EARLY 2011
THE COTTAGE COMPANY - SEATTLE
©2011 Sphere Trending, LLC

2. CITY TRENDSPOTTING
EARLY 2011
Hello!
Looking for a trendspotting
tid-bit from the traveling team at
Sphere Trending? Enjoy a sneak peek of our
favorite finds from these cities:
o San Diego, CA
o Seattle, WA
o Portland, OR CABANAZ
o Vancouver, BC
o Chattanooga, TN
o Boulder, CO THE COTTAGE COMPANY - SEATTLE
And… if we’ve interested you in our work,
maybe you’d like to learn more about our
services, reports and forecasts?
www.spheretrending.com
PORTLAND DEVIL’S MAY WEAR - VANCOUVER
©2011 Sphere Trending, LLC

3. City Trendspotting Tour - Summary
1st Half 2011
1116 voorheis road
waterford, mi 48328 U.S.A.
tel 248.681.3945 fax 248.681.3992
website: www.spheretrending.com
sphere@spheretrending.com
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©2011 Sphere Trending LLC

4. our story...
did you know...?
we travel to cities & tradeshows in the US,
Canada & abroad to track consumer lifestyle
trends throughout the year. This brings our yearly
total of images and photos to 75,000+! That’s a
lot of foot leather and camera batteries...
what does this mean for you...?
we provide our clients with critical knowledge &
insights for how today’s changing consumer lives,
shops & entertains.
understanding what these key new home
communities, retail developments and socializing
venues look like – and why – means you can
better tailor your products, services and
marketing campaigns to have the most impact &
positive reaction in the market.
want to learn more? Call us for a visit, we’d
GOOD DOG - CHATTANOOGA
love to share our insight with you!
©2011 Sphere Trending, LLC

5. front porches return...
did you know...?
in homes, both old and new, large and small, traditional or
modern, front porches are the new must-have accessory.
as a matter of fact, the front porch is the #1 most requested
amenity of new home builders according to the AIA.
(American Institute of Architects)
SAN DIEGO
VANCOUVER
BOULDER SEATTLE PORTLAND
©2011 Sphere Trending, LLC

6. storytelling...
did you know...?
60 percent of consumers say they often or always pay
more for a better experience. (Harris Interactive)
sharing the story of a brand, a unique feature of an
dining establishment or store creates an engaging
experience for the consumer.
GOOD DOG in
Chattanooga,
TN is not only
the best hot
dog restaurant
in town, but a
green and
sustainable MOTHERS BISTRO & BAR in
establishment. Portland, OR features a
The refuse & “Mom of the Month” and
recycling the featured Mother’s
center tells that favorite recipes are
story with great prepared by the chef and
signage and diners can read her unique
recycled story as they enjoy her food.
material décor.
©2011 Sphere Trending, LLC

7. outside in retailing...
did you know...?
it’s getting harder and harder to attract the attention of the consumer raised looking down at cell
phones, hand held devices and electronic gadgets.
it’s critical to Raise-the-Sightlines™ and to navigate the
consumer’s focus to your store, brand or product – we found
many retailers creating exciting and innovative exteriors to
perk the consumer’s interest into what might be inside...
SEATTLE SEATTLE CHATANOOGA
©2011 Sphere Trending, LLC

8. FUNctional...
did you know...?
with new home square footage shrinking (dropping for the
first time in 10 years to a new low of 2343sq. ft. – a loss of
almost 300 sq. ft. ) and more families choosing to have
children share bedrooms, putting the fun back into
functional is key.
for this creative young generation, finding ways to make
putting away clothing, studying and organizing more
game-like speaks to their new way of living and learning.
SAN DIEGO
PORTLAND SAN DIEGO
©2011 Sphere Trending, LLC

9. living streetside...
did you know...?
we’ve gone from having a hidden, backyard oasis to
gardening in the front yard with gusto.
“living streetside” as we’ve coined it, is in full force with
urban and suburban households putting pride, care and
attention to the flower and vegetable gardens in their
front yards, right down to the small spaces available in
between the sidewalk and the street.
BOULDER
PORTLAND PORTLAND
©2011 Sphere Trending, LLC

10. urban living...
did you know...?
urban living isn’t just lofts and modern high rises – young
couples, families and singles are buying up the small, older
homes in the “outer ring” as we like to call it, the area just
outside of the large metropolitan cities.
with affordable homes, many authentic and in need of
remodeling, as well as easy access to light rail and a focus on
local community with retail, dining and entertainment within
walking distance of home – these communities are
experiencing a revitalization.
BOULDER
SEATTLE PORTLAND
©2011 Sphere Trending, LLC

11. overstuffed...
did you know...?
we’re overstuffed! – the concept of smaller
footprint homes, growing families and increasing
numbers of multi-generational households
means that we’re bursting at the seams.
some creative space saving examples from our
trendspotting showcase storage solutions
integrated in every room of the home:
PORTLAND
SAN DIEGO
©2011 Sphere Trending, LLC

12. want more insight...?
want to learn more? Call us to learn
more about our services, reports and
forecasts - we’d love to share our insight
with you!
1116 Voorheis Rd.
Waterford, MI 48328
PORTLAND
248.681.3945
www.spheretrending.com
www.spheretrending.blogspot.com
we’re social:
GREEN LIFE GROCER - CHATTANOOGA
©2011 Sphere Trending, LLC