This document discusses using social media for job searching. It explains that LinkedIn, Twitter, and other platforms can be used to connect with recruiters, share relevant content, and research potential employers and contacts. Specific tips include developing a profile with a resume, connecting with those in your industry, and posting shareable updates rather than just advertising that you're unemployed.

1. this ain’t
your daddy’s
job-search
a conversation on social media
Matt LeBlanc
www.linkedin.com/in/mattleblanc
www.twitter.com/matthewjleblanc

2. Who are they?
Statler and Waldorf are a pair of Muppet characters. They are two ornery, disagreeable old men
who first appeared in the television series The Muppet Show heckling the rest of the cast from
their balcony seats.
They appeared in every episode of the show, except for one. (In one episode, Waldorf appeared
alone at the beginning, explaining that Statler was sick, and that Waldorf's wife would
substitute. Her name turned out to be "Astoria." She looked remarkably like Statler wearing a
dress.)

3. why use social media at all?
more specifically, why use it in your job-search?

4. things you need to know
before you get to know
what you need to know

5. what it takes to be successful
Expert
Thought Leader
Guru
Evangelist
Ninja
Jedi
FUTURIST
Visionary

6. don’t advertise being unemployed

7. developing a catalogue of “shareable” info

8. boolean
AND OR
civil engineer civil engineer
(MUST) (MUST) (…) forcing the order (MIGHT) (MIGHT)
civil AND engineer civil OR engineer
civil mechanical
(MIGHT) (MIGHT)
engineer
NOT (-) “ ” (exact match)
(MUST)
civil engineer
civil engineer engineer AND
(civil OR mechanical) (NOT) (NOT)
(MUST) (NOT)
“civil engineer”
civil NOT engineer

9. site: operator
site:dell.com AND (director OR vp)
site:
– Limits results to certain keywords within a
specific site or domain
– There can be no space between site: and
the search phrase

11. knowing what your profile is
Résumé LinkedIn profile

12. maximizing your profile
You can have the best LinkedIn profile
in the whole wide world but if
someone cannot contact you does it
really matter?

13. showing off your resume

14. showing off your resume

15. who to connect with
connect with recruiters locally (both corporate and 3rd party)
connect with recruiters who works for companies on your target list
connect with recruiters nationally who recruits people just like you
connect with everyone who manages the people who do what you do
connect with everyone who does what you do / what you want to do
connect with everyone who supports the people who do what you do

16. staying on point

17. sharing relevant content

18. easy sharing on linkedin

19. x-ray searches
site:linkedin.com AND inurl:pub AND ("hr" site:linkedin.com AND inurl:pub AND
OR "human resources") AND ("phr" OR ("@comcast.net" OR "@gmail.com" OR
"sphr") AND "greater nashville area" -inurl:dir "@yahoo.com" OR "@hotmail.com" OR
"@aol.com") AND ("hr" OR "human
resources") AND ("phr" OR "sphr") -inurl:dir

20. signal

23. why even bother?
+ <
it’s a database of 500,000,000 potential hiring managers, & candidates, and networking contacts

24. twitter in ten seconds
You have 140 characters to say something. SAY IT!
Twitter is one of the best learning tools out there – find smart people and follow them
You can use hashtags (#Oracle) to make what you are tweeting searchable by the masses
You can search Twitter through keywords, hashtags, or by X-raying it
If you use the @ + a Twitter handle (@matthewjleblanc) in a tweet it is a ‘mention’ and will
go directly to that person in a public fashion
You can send someone a direct message through Twitter to anyone who follows you
160 characters + a picture + a link = your twitter bio. FILL IT OUT!

25. what to do with twitter
Build a following and spread your message (that you are awesome, know HR, etc)
Follow really, really smart people that you can learn from
Find and interact with every single HR person you can

26. attracting followers
Be famous
Be really, really, ridiculously good looking
Pay for followers
Be funny, interesting, or entertaining

27. the motivation behind a follow
“What motivates you to follow someone?”
55% Retweet / Mention from someone they follow

28. the motivation behind a follow
What Motivates People To Retweet / Mention?
92% interesting content
84% humor
66% personal connection
32% offered incentive

29. searching people out through twitter
site:twitter.com AND intitle:"on twitter" AND
("hr" OR "human resources") AND ("phr" OR
"sphr") -hiring -bull.hn -inurl:members -
inurl:following -inurl:status -inurl:jobs
#jobsearch AND #nashville

30. some of the best of the rest…

32. WebStagram (web.stagram.com) is an online
viewer for Instagram that can be x-rayed
site:web.stagram.com AND "software engineer“

34. site:plus.google.com AND ("java" OR "jee5" OR
"jee6") AND ("hibernate" OR "spring" OR
"struts" OR "developer" OR "engineer" OR
"sde" OR "swe") AND "seattle"

36. site:about.me AND ”java“ AND “seattle”

37. best social media explanation ever…

38. connect
LinkedIn http://www.linkedin.com/in/mattleblanc
Twitter @matthewjleblanc
Instagram matthew_leblanc
Recruiting Blog http://www.12recruiters.wordpress.com
Pinterest http://www.pinterest.com/matthewleblanc
Facebook http://www.facebook.com/matthewleblanc
Tumblr http://matthewjleblanc.tumblr.com
Quora http://www.quora.com/Matthew-LeBlanc
About.Me http://about.me/mattleblanc