Think (and Market) Like a Rock Star [Visual Sketch Notes]
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Mack Collier is a well-known social media strategist, trainer, and speaker. Mack also hosts the Web's largest Twitter chat, #Blogchat, a weekly conversation about blogging that takes place every Sunday night at 8:00 PM (Central). MarketingProfs invited Mack to Marketing Smarts to discuss his recent book, Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers Into Fans. Here are a few highlights from his conversation with Kerry O'Shea Gorgone. (You can hear the entire podcast at: http://www.marketingprofs.com/podcasts/2013/11394/think-like-a-rock-star-author-mack-collier-talks-to-marketing-smarts-podcast)
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PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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