Judith Schwartz/QuestionPoint Use Study at Hunter CollegeJudith Schwartz
This presentation is a "QuestionPoint Use Study" for Hunter college conducted during the spring of 2011. My research includes a statistical analysis of 500 virtual reference transcripts during a three month period of online transactions at Hunter College's Wexler Library, New York.
Presentation by Neil Reid, Isabelle Nilsson and Matthew Lehnert
Advanced Brainstorm Carrefour (ABC): ‘Urban Empires - Cities as Global Rulers in the New Urban World’
Adam Mickiewicz University, Poznan, Poland (August, 2016)
We were tasked with a final project in our Advertising course to collaborate with a group and create a full advertising campaign for a brand of our choosing. We developed a campaign for Pretzel Crisps with a focus on creating overall brand awareness and differentiating the brand from other pretzel thin competitors. Our overall goal was to increase sales by 8% with a budget of 13 million dollars.
Judith Schwartz/QuestionPoint Use Study at Hunter CollegeJudith Schwartz
This presentation is a "QuestionPoint Use Study" for Hunter college conducted during the spring of 2011. My research includes a statistical analysis of 500 virtual reference transcripts during a three month period of online transactions at Hunter College's Wexler Library, New York.
Presentation by Neil Reid, Isabelle Nilsson and Matthew Lehnert
Advanced Brainstorm Carrefour (ABC): ‘Urban Empires - Cities as Global Rulers in the New Urban World’
Adam Mickiewicz University, Poznan, Poland (August, 2016)
We were tasked with a final project in our Advertising course to collaborate with a group and create a full advertising campaign for a brand of our choosing. We developed a campaign for Pretzel Crisps with a focus on creating overall brand awareness and differentiating the brand from other pretzel thin competitors. Our overall goal was to increase sales by 8% with a budget of 13 million dollars.
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