Marketing strategies have changed and adapted to a new normal, where consumers have changed their consuming behaviour and transversality of Marketing within an organization is becoming key to success.
THIS PRESENTATION IS MADE FOR YOU IF YOUR COMPANY FACES ONE OF THESE TWO SCENARIOS:
“WE SUCCESSFULLY STARTED SELLING IN BRAZIL,
BUTTHENUMBERS ARE DISAPPOINTING.WE´VE BEEN
TRYING NEW STUFF BUT STILL DIDN’T GET REAL TRACTION”
”WE KNOW THAT EXPANDING TO NEW MARKETS IS THE NEXT BIG
THING. BUT TO BE HONEST IT SEEMS TOO RISKY. WE DON´T KNOW
ENOUGH ABOUT DOING BUSINESS IN BRAZIL.”
Out2Bound is an on-demand sales-as-a-service agency that helps technology companies (software devеlopment, mobile, web, SaaS) to attract b2b clients and access new markets around the globe. We develop and execute outbound sales development strategies on behalf of technology companies to enrich their sales pipelines and as a result to start conversations with highly targeted potential new clients. Additionally, we test out new markets and validate the product or service-market-fit. We are able to both plug into the company as a remote sales team or support an existing sales team by enriching its sales pipeline.
Technology continues to enhance our real-time communications across the globe. And as the world seemingly gets smaller, the opportunities get bigger. In the United States alone, exports rose to their highest level on record last November. And China also reported record trade figures last year.
This issue of Pragmatic Marketer takes a look at how to make the most of globalization since, as Adi Kabazo puts it in his article, “While commercializing, marketing and supporting technology products in multiple regions can be a dream come true, it can also be an extremely daunting challenge.”
From translation efforts to pricing to development, this issue features insights for going global that we hope you’ll reach for time and again.
We strive to be a go-to resource for product management and marketing professionals. If there’s anything you’d like to see in an upcoming issue, please reach out to editor@pragmaticmarketing.com.
Sincerely,
Craig Stull, Founder/CEO
I am excited to announce that the showguide is now available for the biggest Sales Innovation Expo ever! It's jam packed with everything you need to know about the show, including the confirmed speaker line up, seminar times, masterclasses, interactive features and much much more! Check it out here >> http://bit.ly/1RO5Flg
RocketROI per Allianz: +51% conversions, -28% CPL.Benedetta Giungi
RocketROI is #1 Leader in PPC optimization and SEM in Southern Europe.
Most nominated agency at Google Premier Partner Awards 2018, RocketROI has won the Mobile Innovation Award 2018.
Learn how we made it here.
For more case studies: https://www.slideshare.net/BenedettaGiungi/rocketroi-case-studies/BenedettaGiungi/rocketroi-case-studies
LLORENTE & CUENCA se posiciona entre los líderes mundiales de la comunicaciónLLYC
PR Week ha publicado el Global Agency Business Report 2016, un informe de inteligencia sobre el sector de la comunicación en el que analiza la información facilitada por más de 300 firmas de PR líderes a nivel mundial, procedentes de siete regiones (EE. UU., Reino Unido, Asia-Pacífico, las Américas, Oriente Medio y Europa Continental).
El desarrollo internacional de LLORENTE & CUENCA, con oficinas en Estados Unidos, América Latina y España, ha llevado la Firma a ocupar el puesto 53 del ranking global por ingresos. Por número de empleados, ocupa el puesto 27, a nivel global, con un total de 482 empleados en el momento de elaboración del ranking. Además, ocupa el puesto 19 en Europa y la posición 7 en América.
THIS PRESENTATION IS MADE FOR YOU IF YOUR COMPANY FACES ONE OF THESE TWO SCENARIOS:
“WE SUCCESSFULLY STARTED SELLING IN BRAZIL,
BUTTHENUMBERS ARE DISAPPOINTING.WE´VE BEEN
TRYING NEW STUFF BUT STILL DIDN’T GET REAL TRACTION”
”WE KNOW THAT EXPANDING TO NEW MARKETS IS THE NEXT BIG
THING. BUT TO BE HONEST IT SEEMS TOO RISKY. WE DON´T KNOW
ENOUGH ABOUT DOING BUSINESS IN BRAZIL.”
Out2Bound is an on-demand sales-as-a-service agency that helps technology companies (software devеlopment, mobile, web, SaaS) to attract b2b clients and access new markets around the globe. We develop and execute outbound sales development strategies on behalf of technology companies to enrich their sales pipelines and as a result to start conversations with highly targeted potential new clients. Additionally, we test out new markets and validate the product or service-market-fit. We are able to both plug into the company as a remote sales team or support an existing sales team by enriching its sales pipeline.
Technology continues to enhance our real-time communications across the globe. And as the world seemingly gets smaller, the opportunities get bigger. In the United States alone, exports rose to their highest level on record last November. And China also reported record trade figures last year.
This issue of Pragmatic Marketer takes a look at how to make the most of globalization since, as Adi Kabazo puts it in his article, “While commercializing, marketing and supporting technology products in multiple regions can be a dream come true, it can also be an extremely daunting challenge.”
From translation efforts to pricing to development, this issue features insights for going global that we hope you’ll reach for time and again.
We strive to be a go-to resource for product management and marketing professionals. If there’s anything you’d like to see in an upcoming issue, please reach out to editor@pragmaticmarketing.com.
Sincerely,
Craig Stull, Founder/CEO
I am excited to announce that the showguide is now available for the biggest Sales Innovation Expo ever! It's jam packed with everything you need to know about the show, including the confirmed speaker line up, seminar times, masterclasses, interactive features and much much more! Check it out here >> http://bit.ly/1RO5Flg
RocketROI per Allianz: +51% conversions, -28% CPL.Benedetta Giungi
RocketROI is #1 Leader in PPC optimization and SEM in Southern Europe.
Most nominated agency at Google Premier Partner Awards 2018, RocketROI has won the Mobile Innovation Award 2018.
Learn how we made it here.
For more case studies: https://www.slideshare.net/BenedettaGiungi/rocketroi-case-studies/BenedettaGiungi/rocketroi-case-studies
LLORENTE & CUENCA se posiciona entre los líderes mundiales de la comunicaciónLLYC
PR Week ha publicado el Global Agency Business Report 2016, un informe de inteligencia sobre el sector de la comunicación en el que analiza la información facilitada por más de 300 firmas de PR líderes a nivel mundial, procedentes de siete regiones (EE. UU., Reino Unido, Asia-Pacífico, las Américas, Oriente Medio y Europa Continental).
El desarrollo internacional de LLORENTE & CUENCA, con oficinas en Estados Unidos, América Latina y España, ha llevado la Firma a ocupar el puesto 53 del ranking global por ingresos. Por número de empleados, ocupa el puesto 27, a nivel global, con un total de 482 empleados en el momento de elaboración del ranking. Además, ocupa el puesto 19 en Europa y la posición 7 en América.
Europe cloud crm market report by marketsand marketsDheerajPawar4
Europe Cloud CRM Market by Vertical (Nonprofit and Higher Education), Nonprofit (Education, Research and Innovation, Social Affairs, Children and Youth, Art & Culture, and Others), and country (UK, Germany, France, and Switzerland) - Global Forecast to 2024
Market Signals - where do they come from?
We started by monitoring the number of LinkedIn job ads in 18 European countries in Week 13 of 2020 (mid-March) – and extended our observations to ultimately 38 countries in Europe since Week 15. This allows us to measure a KPI that gives quite a good feel of the overall trend on the global job market.
Collected Quotes from CEOs and HR Directors
Banking: In order to create space for business development we decided to focus on the new technology sector – business services, IT and e-commerce.
Electronics: We closed 2020 with a record in sales despite COVID-19. Our turnover has increased by 140% in 4 years and we employ almost twice as many people as in 2016.
Logistics & Supply Chain: On a business note 2020 was surprisingly good. We exceeded our sales expectations in CEE, but also in countries like Spain or Italy. Our services (tracking supply chains) worked very well in industries like FMCG, pharma, e-commerce & logistics.
Banking: The bank I’m employed in was supposed to be sold, but the transaction was frozen because of the pandemic. However, it will probably happen in one or two years.
If you want to discuss your professional situation confidentially or if you are considering hiring Career Angels for support, contact Bichl.Sandra@CareerAngels.eu who will personally match you with the most appropriate consultant. For efficiency, add your CV and availability for a Skype call.
Want to contribute? Email your signals to Sandra (everything will be kept confidential).
Presentation from NRF 2020: Retail’s Big Show.
-- Tomas Stocksen, Innovation & Business Development, H&M Group
-- Kathy Wang, Director of Product Strategy and Business Development, Magic Leap
OPTIMIZING THE CUSTOMER EXPERIENCE HAS BEEN THE HOTTEST TOPIC AMONGST BRAND MARKETERS OVER THE LAST FIVE YEARS. USING AUTOMATION TO ACCESS AND LEVERAGE FIRST-PARTY DATA, ORGANIZE AND DISTRIBUTE CONTENT AT A RAPID PACE, AND IMPLEMENTING ANALYTICS TO APPLY LEARNINGS AND OPTIMIZATION THROUGHOUT THE MARKETING CYCLE, MARKETERS NOW (OR SOON WILL) HAVE THE MACHINE OF THE FUTURE AT THE CENTER OF THEIR ORGANIZATION. BUT WITH THIS NEW FOUND EFFICIENCY, WHAT’S NEXT? IT IS PREDICTED THAT BY 2021, THE CMO’S FOCUS WILL MOVE FROM AUTOMATION TO PROFITABILITY. IN THIS PRESENTATION I SHARE PERSPECTIVE FOR MARKETERS TO OPTIMIZE THEIR ORGANIZATION, JUSTIFY SPENDS, CONTINUE TO APPLY A COMBINATION OF ART AND SCIENCE AND, ULTIMATELY, PREPARE FOR THE PIVOT TO DEMONSTRATED PROFITABILITY.
Digital marketing is set to change again as countries emerge from #Covid-19 #lockdowns. #Marketers and #advertisers are assessing their marketing efforts and wondering if it’s the best time to resume their normal advertising.
However, the type of #content #brands are currently looking to produce in order to #engage their #audiene is changing and the #trend is likely to continue. Consumers are not yet ready to make #purhcasing #decisions due to the financial impact of #coronoavirus.
So what type of #content should you create? Take some inspiration from leading #trends of creating #engaging and #entertaining, #fun content. If you need help to create a detailed #editorial calendar or impactful content, contact us today at ENQUIRY@SCRIPT.COM.SG.
Nordic CMOs are keen users of contextual marketing, but fi nding the requisite technical skills is challenging their ability to derive greater understanding.
Résultats de la 19 ème enquête mondiale sur les tendances de l'emploi réalisée auprès des clients du réseau de Cabinets de Recrutements Antal International
Digital transformation challenges and the marketing audit imperativeSilvia Rak
The digital transformation poses a unique opportunity for marketers: this process that puts a question mark on business models and erases whole industries offers a chance to take the marketing discipline to a more strategic level. Because at top level everything is under scrutiny, it is a springboard for everyone who would like to escape the “we’ve always done it this way” trap. But my prediction is: only few will make it.
Carlsberg's Journey: Building Scalable Marketing Technology for Trade By Mart...MarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: Carlsberg's Journey Building Scalable Marketing Technology for Trade. PRESENTATION: Carlsberg's Journey Building Scalable Marketing Technology for Trade - Given by Martin Majlund - @majlund - Group Marketing Technologist - Carlsberg Group. #MarTech DAY1
Market Signals - where do they come from?
We started by monitoring the number of LinkedIn job ads in 18 European countries in Week 13 of 2020 (mid-March) – and extended our observations to ultimately 38 countries in Europe since Week 15. This allows us to measure a KPI that gives quite a good feel of the overall trend on the global job market.
Career Angels analyze the collected figures and complement the quantitative data with detailed and personal statements & insights of CEOs, HR Directors, investors, board members, candidates and headhunters that we know personally. We observe if and what kind of trends there are to leverage them into better candidate management & more effective job search methods.
These are not usual times, so we decided to share our market signals by the end of each week. If the country / context is important, we’ll add them. Otherwise, we’ll keep it general for confidentiality.
Informe de eMarketer sobre las tendencias en Marketing Technology para 2016. Da buenas pistas para entender por donde se mueve internet y que áreas son las relevantes para la industria de media.
Since the early 90s Internet has created new different possibilities of doing business all over the world. This has generated a new kind of entrepreneurs, focused on generate value by identifying and exploiting these emerging market opportunities: the digital entrepreneurs. Digital entrepreneurs are becoming more and more important for the economic growth of a country.
The term digital entrepreneurship encompasses the different opportunities generated by Internet, mobile technologies, and new media: retail companies benefit from the diffusion of e-commerce as well as “ebay or amazon small entrepreneurs”, who are able to sell products without bearing fixed costs; mobile technologies bring benefits to small businesses by opening up new market opportunities; last but not least companies and individuals develop new business models exploiting the opportunities provided by web 2.0, through the use of social media and blogs.
Nowadays, as more companies start doing digital business, competition is increasing and new digital business strategies are developed to achieve higher market shares and sustainable profits. Companies can beat the competition using an appropriate digital marketing strategy, which lead to increase sales and achieve business success. The concept of digital marketing is becoming more and more important even for traditional entrepreneurs, who have to be able to develop new skills to compete in a digital economy.
Europe cloud crm market report by marketsand marketsDheerajPawar4
Europe Cloud CRM Market by Vertical (Nonprofit and Higher Education), Nonprofit (Education, Research and Innovation, Social Affairs, Children and Youth, Art & Culture, and Others), and country (UK, Germany, France, and Switzerland) - Global Forecast to 2024
Market Signals - where do they come from?
We started by monitoring the number of LinkedIn job ads in 18 European countries in Week 13 of 2020 (mid-March) – and extended our observations to ultimately 38 countries in Europe since Week 15. This allows us to measure a KPI that gives quite a good feel of the overall trend on the global job market.
Collected Quotes from CEOs and HR Directors
Banking: In order to create space for business development we decided to focus on the new technology sector – business services, IT and e-commerce.
Electronics: We closed 2020 with a record in sales despite COVID-19. Our turnover has increased by 140% in 4 years and we employ almost twice as many people as in 2016.
Logistics & Supply Chain: On a business note 2020 was surprisingly good. We exceeded our sales expectations in CEE, but also in countries like Spain or Italy. Our services (tracking supply chains) worked very well in industries like FMCG, pharma, e-commerce & logistics.
Banking: The bank I’m employed in was supposed to be sold, but the transaction was frozen because of the pandemic. However, it will probably happen in one or two years.
If you want to discuss your professional situation confidentially or if you are considering hiring Career Angels for support, contact Bichl.Sandra@CareerAngels.eu who will personally match you with the most appropriate consultant. For efficiency, add your CV and availability for a Skype call.
Want to contribute? Email your signals to Sandra (everything will be kept confidential).
Presentation from NRF 2020: Retail’s Big Show.
-- Tomas Stocksen, Innovation & Business Development, H&M Group
-- Kathy Wang, Director of Product Strategy and Business Development, Magic Leap
OPTIMIZING THE CUSTOMER EXPERIENCE HAS BEEN THE HOTTEST TOPIC AMONGST BRAND MARKETERS OVER THE LAST FIVE YEARS. USING AUTOMATION TO ACCESS AND LEVERAGE FIRST-PARTY DATA, ORGANIZE AND DISTRIBUTE CONTENT AT A RAPID PACE, AND IMPLEMENTING ANALYTICS TO APPLY LEARNINGS AND OPTIMIZATION THROUGHOUT THE MARKETING CYCLE, MARKETERS NOW (OR SOON WILL) HAVE THE MACHINE OF THE FUTURE AT THE CENTER OF THEIR ORGANIZATION. BUT WITH THIS NEW FOUND EFFICIENCY, WHAT’S NEXT? IT IS PREDICTED THAT BY 2021, THE CMO’S FOCUS WILL MOVE FROM AUTOMATION TO PROFITABILITY. IN THIS PRESENTATION I SHARE PERSPECTIVE FOR MARKETERS TO OPTIMIZE THEIR ORGANIZATION, JUSTIFY SPENDS, CONTINUE TO APPLY A COMBINATION OF ART AND SCIENCE AND, ULTIMATELY, PREPARE FOR THE PIVOT TO DEMONSTRATED PROFITABILITY.
Digital marketing is set to change again as countries emerge from #Covid-19 #lockdowns. #Marketers and #advertisers are assessing their marketing efforts and wondering if it’s the best time to resume their normal advertising.
However, the type of #content #brands are currently looking to produce in order to #engage their #audiene is changing and the #trend is likely to continue. Consumers are not yet ready to make #purhcasing #decisions due to the financial impact of #coronoavirus.
So what type of #content should you create? Take some inspiration from leading #trends of creating #engaging and #entertaining, #fun content. If you need help to create a detailed #editorial calendar or impactful content, contact us today at ENQUIRY@SCRIPT.COM.SG.
Nordic CMOs are keen users of contextual marketing, but fi nding the requisite technical skills is challenging their ability to derive greater understanding.
Résultats de la 19 ème enquête mondiale sur les tendances de l'emploi réalisée auprès des clients du réseau de Cabinets de Recrutements Antal International
Digital transformation challenges and the marketing audit imperativeSilvia Rak
The digital transformation poses a unique opportunity for marketers: this process that puts a question mark on business models and erases whole industries offers a chance to take the marketing discipline to a more strategic level. Because at top level everything is under scrutiny, it is a springboard for everyone who would like to escape the “we’ve always done it this way” trap. But my prediction is: only few will make it.
Carlsberg's Journey: Building Scalable Marketing Technology for Trade By Mart...MarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: Carlsberg's Journey Building Scalable Marketing Technology for Trade. PRESENTATION: Carlsberg's Journey Building Scalable Marketing Technology for Trade - Given by Martin Majlund - @majlund - Group Marketing Technologist - Carlsberg Group. #MarTech DAY1
Market Signals - where do they come from?
We started by monitoring the number of LinkedIn job ads in 18 European countries in Week 13 of 2020 (mid-March) – and extended our observations to ultimately 38 countries in Europe since Week 15. This allows us to measure a KPI that gives quite a good feel of the overall trend on the global job market.
Career Angels analyze the collected figures and complement the quantitative data with detailed and personal statements & insights of CEOs, HR Directors, investors, board members, candidates and headhunters that we know personally. We observe if and what kind of trends there are to leverage them into better candidate management & more effective job search methods.
These are not usual times, so we decided to share our market signals by the end of each week. If the country / context is important, we’ll add them. Otherwise, we’ll keep it general for confidentiality.
Informe de eMarketer sobre las tendencias en Marketing Technology para 2016. Da buenas pistas para entender por donde se mueve internet y que áreas son las relevantes para la industria de media.
Since the early 90s Internet has created new different possibilities of doing business all over the world. This has generated a new kind of entrepreneurs, focused on generate value by identifying and exploiting these emerging market opportunities: the digital entrepreneurs. Digital entrepreneurs are becoming more and more important for the economic growth of a country.
The term digital entrepreneurship encompasses the different opportunities generated by Internet, mobile technologies, and new media: retail companies benefit from the diffusion of e-commerce as well as “ebay or amazon small entrepreneurs”, who are able to sell products without bearing fixed costs; mobile technologies bring benefits to small businesses by opening up new market opportunities; last but not least companies and individuals develop new business models exploiting the opportunities provided by web 2.0, through the use of social media and blogs.
Nowadays, as more companies start doing digital business, competition is increasing and new digital business strategies are developed to achieve higher market shares and sustainable profits. Companies can beat the competition using an appropriate digital marketing strategy, which lead to increase sales and achieve business success. The concept of digital marketing is becoming more and more important even for traditional entrepreneurs, who have to be able to develop new skills to compete in a digital economy.
Similar to There is no new normal for Marketing anymore (20)
Lejos de que sea una guía completa, he actualizado el documento que tenía publicado sobre las fases de la creación de una marca, por si puede servir a aquellos que están inmersos en un proyecto de creación
Todos somos una marca, aunque no seamos conscientes y en esta conferencia previa a un curso, el objetivo es abrir la conciencia personal hacia este aspecto que nos afecta no solo en la vida personal, pero también en la social y la profesional.
Como parte de la recopilación de información sobre diferentes herramientas para el profesional que se dedica a marketing y comunicación digital, este pequeño documento incluye portales donde poder comprar dominios.
Ecuación de la confianza personal: Identidad + Reputación = Confianza
La Reputación es percepción, por lo que NO podemos controlarla, pero SI gestionarla.
Perfiles del mundo social media (Social Media user profile types)Elia Méndez Bravo
El mundo 2.0 es una réplica del mundo offline, donde campeamos a nuestras anchas diferentes tipos de personalidad.
En este pequeño documento he querido plasmar los diferentes actores y sus comportamientos en la red, aunque seguro que si hiciéramos un perfil psico-social a todo internauta saldrían más categorías.
Cada día, la importancia de las redes sociales adquiere mayor relevancia en los procesos de comunicación en el mundo.
Dentro del mundo de la salud se hace más necesario conocer y utilizar estos nuevos retos tecnológicos de información y de relación con los diferentes grupos de interés del sector.
La gestión de la reputación online, comunicarse con los públicos objetivo de la salud en las redes sociales, conocer como se mueven los influenciadores del sector, qué blogueros de salud son los más respetados o qué hablan de nosotros en la red son objetivos cada vez más importantes a la hora de establecer estrategias de marketing cuyo objetivo no es solo la comercialización de los productos, sino un posicionamiento fuerte de la marca con un vínculo fiel de los grupos de interés hacia la misma.
Planeta conectado - conferencia en USJ - Julio 2013Elia Méndez Bravo
Conferencia en la 1ra. Jornada "Sociedad, Cultura y Comunicación" de la Universidad de San Jorge - Zaragoza
Planeta conectado es una visión de como la tecnología social está cambiando nuestros hábitos comunicativos, de como podemos acceder a información como nunca se ha hecho y de como, aunque ya está cambiando, nuestro mundo va a cambiar más por las nuevas tecnologías.
La reputación de una marca es algo que NO se puede controlar, pero SI se puede gestionar. Tomando mi experiencia personal, he establecido un decálogo de acciones someras que forman parte de la gestión de la reputación de forma que en 10 pasos se vean las tácticas principales y necesarias para una efectiva gestión de lo que los demás puedan percibir de una marca.
Nuestras emociones pueden ser nuestras amigas o nuestras enemigas. El secreto es conocerlas, conocernos y convertirlas en nuestras armas de evoloución.
¿Donde estan los mayores costes de una empresa? en los inmovilizados y en los recursos humanos.
Los inmovilizados se quedan donde están porque no es tan facil deshacerse de ellos y en algunos casos son necesarios para la producción, pero los recursos humanos son más ajustables.
Re-estructurar estos recursos implica más paro, lo que agudiza aún más el coste social de la crisis, y el sacrificio de trabajadores y sus familias.
Es verdad que hay que cambiar paradigmas y racionalizar mucho más la forma que tienen las empresas de invertir en recursos y mantenerlos, pero ahora, desde un punto de vista social, quien paga la crisis es la estructura, cuando la estructura es la base de la empresa.
En estos momentos de vacas flacas, la tendencia es ir a un perfil de estructuras más variables si cabe: reducción de recursos y "outsourcing" de operaciones. Esto puede ser una solución anti crisis pero hay que ser cauto ante la descapitalización de talento y támbién ante la afectación en el "orgullo-de-pertenencia-a-la-empresa" de los que quedan.
Los costes fijos funcionan bien en momentos de bonanza ya que el margen entre lo que ganas y gastas es más alto, pero una estructura variable en esos mismos momentos acorta ese margen, de ahi que haya que haber un equilibrio entre la estructura y el beneficio empresarial.
¿Qué se podría hacer en estos de momentos difíciles? Vale que pidan sacrificios a los que trabajan, pero también se pide compensaciones cuando las vacas empiecen a engordar.
¿Una fórmula para minimizar el impacto social? por supuesto la reducción de costes, pero ¿como? ¿echando a los trabajadores o la reducción de jornada y más turnos en las fábricas? la reducción en tiempo y el aumento de turnos también puede representar una reducción de costes y por supuesto un sacrificio para el trabajador y sus familias, pero seguro que muchos trabajadores que ven peligrar sus puestos de trabajo estarían dispuestos a ello, pero claro, cuando empiece a revertir esta situación, que no olviden las empresas que han sido los llamados recursos humanos los que han hecho el sacrificio y ayudado a mantener el tipo a las empresas.
La empresa no existe si no tiene personas, la empresa son personas.
En definitiva se bajan los costes, la estructura se mantiene y la oferta se adecúa a la demanda.
Es necesario un esfuerzo por parte de todos, pero en la recuperación económica todos tenemos que participar de los beneficios que, seguro, vendrán después, en la medida de las concesiones que ahora debamos hacer.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
1. SPAIN
Elia
Méndez
-‐
MD
MMA
Spain
-‐
There
is
no
new
normal
for
Marke:ng
anymore
-‐
October
2020
There
is
no
new
normal
for
Marke1ng
anymore
There
is
no
new
normal
for
Marke1ng
anymore
Elia
Méndez
-‐
MMA
Spain
20
Octubre
2020
2. SPAIN
Elia
Méndez
-‐
MD
MMA
Spain
-‐
There
is
no
new
normal
for
Marke:ng
anymore
-‐
October
2020
There
is
no
new
normal
for
Marke1ng
anymore
“The greatest danger in
times of turbulence is not
the turbulence, it is to act
with yesterday’s logic”
Peter Drucker
3. SPAIN
Elia
Méndez
-‐
MD
MMA
Spain
-‐
There
is
no
new
normal
for
Marke:ng
anymore
-‐
October
2020
There
is
no
new
normal
for
Marke1ng
anymore
World
challenges
that
affect
Marke1ng
today
Pandemia
Economic
recession
Racial
jus1ce
and
equality
Climate
emergency
4. SPAIN
Elia
Méndez
-‐
MD
MMA
Spain
-‐
There
is
no
new
normal
for
Marke:ng
anymore
-‐
October
2020
There
is
no
new
normal
for
Marke1ng
anymore
Technology
trends
that
affect
Marke1ng
today
Hiper-‐automa1on
Mul1-‐experience
technological
democra1za1on
Human
improvement
Traceability
vs
privacy
The
Cloud
Edge
Compu1ng
Decentraliza1on
Autonomous
objects
Cibersecurity
5. SPAIN
Elia
Méndez
-‐
MD
MMA
Spain
-‐
There
is
no
new
normal
for
Marke:ng
anymore
-‐
October
2020
There
is
no
new
normal
for
Marke1ng
anymore
Beacons
RFID/NFC
Bluetooth
PROXIMITY
SmartTags
mGame
Apps
Web
Mobile
INBOUND
RV/RA
Big
Data
/
IA
Mul:stakeholder
/
Mul:
sector
Privacy
VOICE
Chatbots
Channels
Blockchain
CRM
Social
SMS
/
MMS
MESSAGING
RCS
mCommerce
COMMERCE
Retail
Advergaming
Video
Search
Display
ADVERTISING
Conven:onal
Marktech
/
Programma:c
SENSOR
/
IMMERSIVE
IoT/IoS/IoC
Robó:ca
Wearables
Inmersiva
RV/RA
6. SPAIN
Elia
Méndez
-‐
MD
MMA
Spain
-‐
There
is
no
new
normal
for
Marke:ng
anymore
-‐
October
2020
There
is
no
new
normal
for
Marke1ng
anymore
Marke1ng
isn’t
just
to
make
products
or
services
appealing,
but
rather
should
be
understood
as
a
holis1c
concept
of
a
market/people-‐oriented
corporate
management
approach
7. SPAIN
Elia
Méndez
-‐
MD
MMA
Spain
-‐
There
is
no
new
normal
for
Marke:ng
anymore
-‐
October
2020
There
is
no
new
normal
for
Marke1ng
anymore
46%
of
top
managers
surveyed
believe
that
marketers
will
con:nually
need
new
skills.
In
the
post
covid-‐19
era,…
digital
skills
(45%),
emo1onal
intelligence
(44%)
and
mastery
of
technological
tools
(43%)
will
be
the
most
valuable
skills.
8. SPAIN
Elia
Méndez
-‐
MD
MMA
Spain
-‐
There
is
no
new
normal
for
Marke:ng
anymore
-‐
October
2020
There
is
no
new
normal
for
Marke1ng
anymore
Liquid
Value
Chains
9. SPAIN
Elia
Méndez
-‐
MD
MMA
Spain
-‐
There
is
no
new
normal
for
Marke:ng
anymore
-‐
October
2020
There
is
no
new
normal
for
Marke1ng
anymore
18%
28%
29%
31%
34%
45%
57%
60%
0%
10%
20%
30%
40%
50%
60%
70%
interna:onal
expansion
and
growth
Bet
on
innova:on
and
disrup:ve
technology
Strengthen
internal
controls
to
prevent
irregulari:es
Equip
yourself
with
new
professional
skills
Reinforce
sustainability
New
products
and
services
development
Digital
Transforma:on
Process
Improvement
Business
World
Strategic
priori1es
for
next
12
months
Source:
The
Spanish
company
in
the
face
of
COVID-‐19
-‐
KPMG
//
Digitaliza:on
Report
-‐
Salesforce
10. SPAIN
Elia
Méndez
-‐
MD
MMA
Spain
-‐
There
is
no
new
normal
for
Marke:ng
anymore
-‐
October
2020
There
is
no
new
normal
for
Marke1ng
anymore
§ Non
optmized
channels
§ Lack
of
a
holis:c
view
of
the
client
towards
the
brand
and
its
services
§ Poor
experiences
§ Lack
of
“engagement”
11. SPAIN
Elia
Méndez
-‐
MD
MMA
Spain
-‐
There
is
no
new
normal
for
Marke:ng
anymore
-‐
October
2020
There
is
no
new
normal
for
Marke1ng
anymore
We
have
to
break
the
challenge
of
silos
12. SPAIN
Elia
Méndez
-‐
MD
MMA
Spain
-‐
There
is
no
new
normal
for
Marke:ng
anymore
-‐
October
2020
There
is
no
new
normal
for
Marke1ng
anymore
Marke:ng
task
is
to
ensure
that
the
en1re
company
is
strategically
and
integrally
oriented
toward
the
needs
and
wishes
of
its
exis1ng
and
poten1al
customers
and
aligns
its
range
of
products
and
services
accordingly.
13. SPAIN
Elia
Méndez
-‐
MD
MMA
Spain
-‐
There
is
no
new
normal
for
Marke:ng
anymore
-‐
October
2020
There
is
no
new
normal
for
Marke1ng
anymore
Marke1ng
being
transversal
is
a
must
14. SPAIN
Elia
Méndez
-‐
MD
MMA
Spain
-‐
There
is
no
new
normal
for
Marke:ng
anymore
-‐
October
2020
There
is
no
new
normal
for
Marke1ng
anymore
In your company
In companies in general
It’s already
transversal enough
It should be more
transversal
DO YOU THINK MARKETING SHOULD BE MORE TRANSVERSAL?
In your company
In companies in general
It’s totally
transversal
It’s being partially
transversal
It’s being very
little transversal
TO WHAT EXTENT DO YOU CONSIDER THAT MARKETING IS BEING
TRANSVERSAL TODAY?
Source:
Spain
Marke:ng
Associa:on
-‐
Study
"The
transversality
of
the
marke:ng
func:on”
-‐
2020
15. SPAIN
Elia
Méndez
-‐
MD
MMA
Spain
-‐
There
is
no
new
normal
for
Marke:ng
anymore
-‐
October
2020
There
is
no
new
normal
for
Marke1ng
anymore
How
is
the
Marke1ng
area
related
to
each
of
the
other
company
func1ons
or
areas
of
ac1vi1es?
HUMAN
RESOURCES
SALES FINANCE COMMUNICATION OPERATIONS
PRODUCTION
I + D QUALITY PURCHASING
IT IS INTHE MARKETING AREA
THEY INCLUDE MARKETING
MARKETING COLLABORATE
VERY INTENSELY
MARKETING COLLABORATES IN A MORE
OR LESS IMPORTANT MEASURE
MARKETING COLLABORATESTO AVERY
LIMITED EXTENT
THERE IS NO COLLABORATION AT ALL
IT
SPAIN
16. SPAIN
Elia
Méndez
-‐
MD
MMA
Spain
-‐
There
is
no
new
normal
for
Marke:ng
anymore
-‐
October
2020
There
is
no
new
normal
for
Marke1ng
anymore
§ "Marke:ng
as
a
key
strategic
area
in
all
areas
of
the
company”
§ "Marke:ng
is
a
strategy
that
should
be
part
of
the
company's
master
plan”
§ "Marke:ng
is
not
a
department,
it
is
a
way
of
dealing
with
all
issues
taking
the
market
as
the
core,
since
the
market
is
the
key
relevant
player
in
everything
that
happens
in
the
company”
§ ”Marke:ng
focuses
on
adding
value,
something
necessary
throughout
the
organiza:on”
§ "It
is
the
lever
of
the
company's
strategy,
that
is
why
it
must
comes
from
the
top
Cx
of
the
company”
§ "Marke:ng
is
the
area
with
the
most
complete
vision
of
a
company”
§ "Marke:ng
is
to
put
into
value
the
company's
brand
and
everything
and
whatever
the
company
does
contribute
to
that
value”
§ "More
strategic
vision,
less
short-‐termism”
§ "Marke:ng
must
have
a
comprehensive
vision
of
the
business"
42,7%
Have
a
greater
strategic
vision
and
a
holis1c
perspec1ve
Transversality
allows
companies
to…
Source:
Spain
Marke:ng
Associa:on
-‐
Study
"The
transversality
of
the
marke:ng
func:on”
-‐
2020
SPAIN
17. SPAIN
Elia
Méndez
-‐
MD
MMA
Spain
-‐
There
is
no
new
normal
for
Marke:ng
anymore
-‐
October
2020
There
is
no
new
normal
for
Marke1ng
anymore
34,8%
To
focus
on
the
consumer
and
the
market
(Customer
Centric)
§ "Put
the
customer
at
the
center
of
the
strategy”
§ "Involving
other
areas
helps
to
beker
understand
the
client,
the
market
and
society”
§ "It
is
essen:al
to
incorporate
the
consumer's
vision
throughout
the
organiza:on”
§ "Focus
on
customer
experience
globally”
§ "Effec:veness
in
connec:ng
with
people”
§ "The
company
must
be
focused
on
the
market”
§ "Marke:ng
pivots
on
the
market
and
the
customer
and
the
en:re
company
should
do
so”
§ "Consumer
vision
in
all
areas"
Transversality
allows
companies
to…
Source:
Spain
Marke:ng
Associa:on
-‐
Study
"The
transversality
of
the
marke:ng
func:on”
-‐
2020
SPAIN
18. SPAIN
Elia
Méndez
-‐
MD
MMA
Spain
-‐
There
is
no
new
normal
for
Marke:ng
anymore
-‐
October
2020
There
is
no
new
normal
for
Marke1ng
anymore
31,7%
Effec1veness,
efficiency,
op1miza1on
of
resources
§ "Contributes
to
the
growth
of
the
company”
§ "It
improves
the
quality
of
the
service
offered”
§ "Op:miza:on
of
efforts
and
resources”
§ "Improved
results”
§ “Profitable
investments”
§ “Produc:vity”
§ ”The
en:re
company
working
to
achieve
common
objec:ves
and
thus
gain
efficiency"
Transversality
allows
companies
to…
Source:
Spain
Marke:ng
Associa:on
-‐
Study
"The
transversality
of
the
marke:ng
func:on”
-‐
2020
SPAIN
19. SPAIN
Elia
Méndez
-‐
MD
MMA
Spain
-‐
There
is
no
new
normal
for
Marke:ng
anymore
-‐
October
2020
There
is
no
new
normal
for
Marke1ng
anymore
26,8%
Strategic
alignment
and
search
for
synergies
and
coherence
§ "Align
all
the
company's
resources
in
the
same
direc:on”
§ "A
common
discourse
is
achieved
throughout
the
company”
§ "Synergies
between
areas”
§ “
One
focus”
§ “To
align
with
the
corporate
global
strategy”
§ “Unify
brand
equity
"
§ "Coordinate
the
ac:ons
of
all
departments
with
the
same
objec:ve"
Transversality
allows
companies
to…
Source:
Spain
Marke:ng
Associa:on
-‐
Study
"The
transversality
of
the
marke:ng
func:on”
-‐
2020
SPAIN
20. SPAIN
Elia
Méndez
-‐
MD
MMA
Spain
-‐
There
is
no
new
normal
for
Marke:ng
anymore
-‐
October
2020
There
is
no
new
normal
for
Marke1ng
anymore
Realis1c
and
effec1ve
ways
to
improve
the
transversality
of
marke1ng
A CEO coming from Marketing or with extensive knowledge in the field
A less hierarchical structure
MORE REALISTIC AND EFFECTIVE WAYS TO IMPROVE THE TRANSVERSALITY OF MARKETING
Promote the transmission of knowledge between the different
departments
Rotation of people between different departments
A marketing committee with participation from other departments of
the company
Processes in which the information about the marketing objectives and
actions flows so that there is more alignment
Source:
Spain
Marke:ng
Associa:on
-‐
Study
"The
transversality
of
the
marke:ng
func:on”
-‐
2020
21. SPAIN
Elia
Méndez
-‐
MD
MMA
Spain
-‐
There
is
no
new
normal
for
Marke:ng
anymore
-‐
October
2020
There
is
no
new
normal
for
Marke1ng
anymore
Func1ons/areas
of
ac1vity
that
would
improve
the
most
with
a
greater
transversality
of
marke1ng
STRATEGIC PLANNING
INNOVATION + DEVELOPMENT
SALES
TECHNOLOGY / DIGITALTRANSFORMATION
COMMUNICATION
GENERAL MANAGEMENT
PRODUCTION / OPERATIONS
HUMAN RESOURCES
QUALITY MANAGEMENT
PURCHASING
FINNANCE
Source:
Spain
Marke:ng
Associa:on
-‐
Study
"The
transversality
of
the
marke:ng
func:on”
-‐
2020
22. SPAIN
Elia
Méndez
-‐
MD
MMA
Spain
-‐
There
is
no
new
normal
for
Marke:ng
anymore
-‐
October
2020
There
is
no
new
normal
for
Marke1ng
anymore
Professional
profiles
that
should
be
incorporated
to
the
Marke1ng
area
to
enhance
transversality
IT PROFESSIONALS
STATISTIC PROF
ENGINEERS
PSYCHOLOGISTS
SOCIOLOGISTS
COMMUNICATORS
FINANCIAL
OTHERS
Source:
Spain
Marke:ng
Associa:on
-‐
Study
"The
transversality
of
the
marke:ng
func:on”
-‐
2020
23. SPAIN
Elia
Méndez
-‐
MD
MMA
Spain
-‐
There
is
no
new
normal
for
Marke:ng
anymore
-‐
October
2020
There
is
no
new
normal
for
Marke1ng
anymore
The
New
CMO
SPAIN
24. SPAIN
Elia
Méndez
-‐
MD
MMA
Spain
-‐
There
is
no
new
normal
for
Marke:ng
anymore
-‐
October
2020
There
is
no
new
normal
for
Marke1ng
anymore
From
Chief
Marke1ng
Officer
To
Chief
Customer
Officer
SPAIN
25. SPAIN
Elia
Méndez
-‐
MD
MMA
Spain
-‐
There
is
no
new
normal
for
Marke:ng
anymore
-‐
October
2020
There
is
no
new
normal
for
Marke1ng
anymore
From
Chief
Marke1ng
Officer
To
Chief
Customer
Officer
Source:
DMEXCO
2020
-‐
Milko
Malev
CMOs
are
becoming
an
endangered
species:
in
many
companies
they
are
either
being
axed
or
renamed.
In
order
to
hold
their
ground,
CMOs
must
take
on
a
new
role
and
develop
a
new
understanding
of
themselves.
SPAIN
26. SPAIN
Elia
Méndez
-‐
MD
MMA
Spain
-‐
There
is
no
new
normal
for
Marke:ng
anymore
-‐
October
2020
There
is
no
new
normal
for
Marke1ng
anymore
From
Chief
Marke1ng
Officer
To
Chief
Customer
Officer
A
CMO
is
responsible
for
mastering
the
change
process,
which
involves
moving
away
from
product
centricity
and
toward
user
centricity
and
a
user-‐
centric
organizaCon
within
the
company.
Source:
DMEXCO
2020
-‐
Milko
Malev
SPAIN
27. SPAIN
Elia
Méndez
-‐
MD
MMA
Spain
-‐
There
is
no
new
normal
for
Marke:ng
anymore
-‐
October
2020
There
is
no
new
normal
for
Marke1ng
anymore
Source:
DMEXCO
2020
-‐
Milko
Malev
BEHAVIOURS ARE
CHANGING
CONSUMERS ARE now
HYPER-ENGAGED
ACROSS THE GLOBE HUNGRY, BRIGHT
PEOPLE & STARTUPS ARE HACKING THE
STATUS QUO
TRANSFORMING
PRICING MODELS
DEVELOPING
DISRUPTIVE
INNOVATIONS
CREATING NEW BUSINESS MODELS
Data
is
the
protagonist
28. SPAIN
Elia
Méndez
-‐
MD
MMA
Spain
-‐
There
is
no
new
normal
for
Marke:ng
anymore
-‐
October
2020
There
is
no
new
normal
for
Marke1ng
anymore
CMO’s
tradi,onal
skills
are
no
longer
in
demand.
Source:
DMEXCO
2020
-‐
Milko
Malev
Facts
based
on
reliable
data
that
proves
the
effec,veness
of
measures.
BEHAVIOURS ARE
CHANGING
CONSUMERS ARE now
HYPER-ENGAGED
ACROSS THE GLOBE HUNGRY, BRIGHT
PEOPLE & STARTUPS ARE HACKING THE
STATUS QUO
TRANSFORMING
PRICING MODELS
DEVELOPING
DISRUPTIVE
INNOVATIONS
CREATING NEW BUSINESS MODELS
29. SPAIN
Elia
Méndez
-‐
MD
MMA
Spain
-‐
There
is
no
new
normal
for
Marke:ng
anymore
-‐
October
2020
There
is
no
new
normal
for
Marke1ng
anymore
A
disrup1ve
CMO
transforms
their
organiza1ons
in
3
broad
categories
Reinven1ng
for
the
now
and
the
new.
Taking
the
reins
of
innova:on
and
disrup:ve
growth.
Rejec1ng
a
broken
Marke1ng
culture
Challenging
conven:onal
wisdom
and
the
status
quo.
Rewiring
opera1ng
models
for
growth.
Unlocking
value
by
driving
collabora:on.
Source:
Accenture
-‐
way
beyond
Marke:ng
30. SPAIN
Elia
Méndez
-‐
MD
MMA
Spain
-‐
There
is
no
new
normal
for
Marke:ng
anymore
-‐
October
2020
There
is
no
new
normal
for
Marke1ng
anymore
Source:
Accenture
-‐
way
beyond
Marke:ng
New
Roles
31. SPAIN
Elia
Méndez
-‐
MD
MMA
Spain
-‐
There
is
no
new
normal
for
Marke:ng
anymore
-‐
October
2020
There
is
no
new
normal
for
Marke1ng
anymore
The role of the CMOs
rises again
Marke&ng has emerged as
the nerve centre of a
brand’s pandemic
response.
Purpose matters
Brands
seen
to
be
stalling
or
ac:ng
in
their
own
corporate
interest
will
be
called
out,
and
suffer
the
financial
and
moral
consequences.
Condensing
marketing processes
Building
real-‐:me
data
dashboards,
re-‐
formula:ng
brand
strategies
and
slashing
internal
red
tape
to
move
faster
E-commerce platforms
attracting investment
E-‐commerce
sites
are
increasingly
serving
as
adver:sing
plaporms,
and
fulfil
a
similar
purpose
as
in-‐store
messaging
in
brick-‐and-‐mortar
outlets
A renewed focus on brand experience
Health
and
safety
has
emerged
as
a
key
differen:ator
of
brand
experience
in
the
COVID-‐19
era
and
brands
are
adap:ng
to
offer
consumers
peace
of
mind.
Now
it’s
1me
to
leap
on
consumer
behaviour
changes
Source:
WARC
-‐
Five
more
COVID-‐19
marke:ng
trends
for
‘the
new
normal’
of
constant
change
32. SPAIN
Elia
Méndez
-‐
MD
MMA
Spain
-‐
There
is
no
new
normal
for
Marke:ng
anymore
-‐
October
2020
There
is
no
new
normal
for
Marke1ng
anymore