This document discusses the definition and components of theory and communication theory. It defines theory as our understanding of how things work based on conceptual systems and sources of knowledge, which allows us to explain and predict phenomena. Communication theory is defined as a social, dynamic theory that revolves around the source, receiver, and context of information transmission between entities, in order to explain, predict, and solve problems. The document also notes that theories are abstractions and partial, and that communication requires meaning created by people interpreting events.

1. THEORY
ASMA MAQSOOD
ROLL# 14

2. MEANING OF THEORY
THE WORD “THEORY” COMES FROM A GREEK VERB MEANING “CONTEMPLATE.”

3. DEFINITION OF THEORY
Mac lean
Theory can be thought of
as our understanding of
the way things work. This
allow us to always have
some Theory about
anything we are doing.
Parsons (1964)
“a system of laws “
Kaplan (1964)
group of related
generalizations that
indicate new
observations, which can
be empirically tested for
the purpose of explaining
or predicting.
Galtung (1985)
“a theory is a set of
assumptions structured
by a relation of
implication or inference”.
Stam (2007)
the systematic
organization of
knowledge, which
can be applied for
the purpose of
problem solving.

4. WHAT IS COMMUNICATION THEORY ?
S. F. Scudder (1980)
It states that all living beings existing on the planet
communicate although the way of communication is different.
Merriam Webster
a theory that deals with the technology of the transmission of
information (as through the written word or a computer) between
people, people and machines, or machines and machines

5. WHAT IS
COMMUNICATION
THEORY ?
 The term communication theory refers to the body of
theories that constitute our understanding of the
communication process.
 theories are abstractions, every theory is partial.
 communication does not happen without meaning,
and
 people create and use meaning in interpreting events”
Little john
1982 & 1983

6. ANALYSES
THEORY
 Theory is a result of conceptual systematic view
of any phenomenon we get by measuring
different variables with the help of sources of
knowledge (intuition, Aut Hory, common sense,
tradition, personal experience) which purpose is
to explain and predict.
COMMUNICATION THEORY
 Communication theory is social theory that is
dynamic in nature and vary from different
medium, audience, time, conditions and
theorists which revolves around source and
receiver with the purpose of explaining,
predicting and solving a problem.

7. METHOD OF DEFINING ANY CONCEPT
REPORTIVE WAY
 Previous Knowledge emerge in a reported way
STIPULATIVE WAY
 Check some charactertices
 a new or currently-existing term is given a new
meaning for the purposes of argument or
discussion in a given context.

8. COMPONENTS OF THEORY
THERE ARE TWO MAIN COMPONENTS OF A GOOD THEORY:
1. BREATH
2. ADEQUACY