The document discusses how those who criticize new technologies like television and websites as a waste of time and money are mistaken. It notes that the World Cup was watched by billions on television, and companies now spend millions of dollars on television ads for 10 seconds of airtime. Additionally, 75% of new business now comes from company websites, as new customers are more likely to be found online than through traditional marketing. The document concludes that businesses can no longer afford to dismiss new technologies and should open their minds to new ideas, be willing to invest some time in business growth, and get the right content to take advantage of various marketing opportunities.
2. He who said Television is not more than an idiot box….. Failed to recognise that the World Cup was watched by more than a few billions on television Companies shelled more than INR 2.5 million per 10 seconds to find viewers
3. He who said Companies need to tell everything about their products….. Failed to recognise that virtually every big and medium sized company has a business punch line Companies are spending more and more for fewer words
4. He who said Websites are a waste of time and money….. Is living in the past Forgets that in today’s world, 75% of businesses come from website of the company Needs to understand that new customers are most likely to be created through websites than a most effective marketing department Hasn’t realised the worth of his business opened to billions of potential customers
5. He was wrong, can you afford to be? The answer is - NO What to Do? Take a deep breadth and relax Open your mind to newer ideas Be willing to put some time on business growth Get Content
6. Content for Ad Concepts Scripts Business Punch-line Lyrics Corporate Speech Website Content What Else?????
7. Content for Reach ps@psconsol.com The place for the right content on the plate
