Theka coffee ppt . Business ppt ,

1. THEKA
COFFEE
Bhupinder Madaan, Founder of Theka Coffee
By
D. NITESH JAIN

2. ABOUT
THE
ENTRENEUR
Bhupinder was a young entrepreneur from Ahmedabad
who started making money at the age of 14 by selling
pamphlets for local businesses. At 15, he saw a gap in
the market for momo stalls in Ahmedabad and started
his own, eventually having three stalls. He also started
"Happy Hours" offering parathas for breakfast in a
company canteen. After dropping out of college, he
worked in IT and app development, realizing his
strengths in sales. He decided to never work for anyone
and continued to freelance and grow his businesses
CO
FF
EE

3. THE RISE OF
THEKA
Bhupinder focused on researching the food and
beverage industry in 2017 and had a unique idea of
selling coffee in a beer bottle. He was inspired by
premium coffee shops but wanted to offer the same
quality at an affordable price. In September 2017, he
started Theka and sold coffee on the streets. Over time,
Theka expanded to 14 cafes in multiple cities, offering 3
basic coffee variants and 9 flavored coffees, all freshly
brewed. The brand's USP was to offer premium coffee
at an affordable price. By 2020, Bhupinder claims that
Theka was doing around Rs 3 lakh of business every
month.

4. THE FALL OF THEKA
Despite Bhupinder's excitement to grow Theka, the high capital and operational expenses associated with
opening cafes on high streets proved challenging. The COVID-19 pandemic added to the already high rent
and operational costs, leading to the burn of Bhupinder's savings and eventually forcing him to sell his car.
The pandemic resulted in zero business, causing all 14 Theka outlets to shut down by June 2020 due to a lack
of business and operational capital. To make matters worse, Bhupinder's mentor and co-founder decided to
quit the business while it was in debt, making it even harder for Bhupinder to keep the business afloat.
COFFEE

5. Despite the setbacks, Bhupinder did not give up on Theka
and started again from scratch by buying a cart and setting
it up in Sindhubhavan Marg. He gradually grew the
business organically, starting with selling 7 bottles of
coffee on the first day, which gradually increased to Rs
2,000-3,000 daily after three months. He learned from his
past mistakes and decided to not invest much capital and
expand the business organically. He placed four carts in
four different locations in Ahmedabad to grow his coffee
chain.
BUSINESS REBOOTED

6. THE FAME
01
Bhupinder's coffee startup, Theka, went from closing all 14
of its outlets due to the COVID-19 pandemic and a lack of
business and operational capital, to restarting the business
with a cart in the same location it started and expanding
organically. He was shortlisted to pitch Theka on the Indian
television show Shark Tank and gained fame from the
appearance. Theka has recorded an average sales of Rs
15,000 per outlet per day and recently raised Rs 2.5 crore in
a funding round led by a Dubai-based VC firm. Theka has
received several collaboration opportunities, including
operating a cart on Microsoft's office campus in Bengaluru
and a business tie-up with Reliance to launch and operate
carts inside 10 of its retail stores in Mumbai. Bhupinder has
plans to expand Theka pan-India and launch carts in several
cities including Kolkata, Pune, Gurugram, Surat, and
Chattisgarh. Despite the challenges faced, Bhupinder is
determined to continue growing Theka and says he would
still choose this journey over money.

7. COMPETITOR ANALYSIS
Theka faces competition in the Indian food and
beverage industry from various established players
like Starbucks, Cafe Coffee Day, Barista, as well as
local and regional players. The key competition for
Theka lies in providing quality coffee at an
affordable price, and with its focus on freshly brewed
coffee, it differentiates itself from instant coffee
brands. To maintain its competitive edge, Theka can
focus on innovation and product differentiation,
expanding its product line, and providing a unique
customer experience. Additionally, the company can
leverage its partnerships with Microsoft and Reliance
to increase its visibility and reach.