This document proposes a promotions plan to increase awareness of The Hatch academic program at Bowling Green State University. The plan includes hiring seven Hatch Ambassadors, one for each college, to promote The Hatch within their colleges. Other strategies include holding a Hatch Fair event, social media promotion, email pitches, and press releases to advertise The Hatch and recruit applicants. The goal is to emphasize the benefits of The Hatch to students and create knowledge of the program throughout the Midwest region.

1.
A Promotions Plan Proposal
By Alexia Chesbrough, Carly DiAntonio,
Savannah Heck, Dusti Minier, and Jessica
Struth

2. Objectives
Further the awareness of The Hatch
as an academic program.
Emphasize the benefits of The Hatch
to all BGSU undergraduate and graduate
students.
Create knowledge of The Hatch
throughout the Midwest.

3.
Strategies and Tactics
Hatch Ambassadors
● Minimum Qualifications
○ Full­time, enrolled student.
○ Second year or higher class standing.
○ Maintain a cumulative GPA of 2.5 or higher.
● Requirements
○ Attend two training sessions, one in the spring and one in the fall.
■ Go over details about The Hatch to familiarize Ambassadors
with the entire program.
■ Learn how to register other students’ skills.
■ Prepare for The Hatch Fair.
○ Attend the Hatch Fair, give out information about participating.
■ Talk to prospective participants from respective colleges.
■ Register students for The Scrambler.
○ Keep in contact with registered students throughout the semester,
provide assistance and answer questions.
○ Provide assistance at The Scrambler and/or Hatch events if needed.
● There will be seven Hatch Ambassadors, one for each college
○ Each will receive a $300 scholarship upon completion of
responsibilities.
● Questions to ask (use for application process)
○ What year are you?
○ What is your major?
○ Past leadership experience?
○ What skills do you have?
○ Current cumulative GPA?
○ Why do you want to be a Hatch Ambassador?
Promoting the position (how to get students to apply)
○ Social Media

4.
Email Pitch
Subject Line: The Hatch Welcomes the College of (Name of College)
Dear Falcon:
Bowling Green State University is looking for students with initiative who desire
leadership and business experience to become Hatch Ambassadors. This position
gives students the opportunity to work with their college and The Hatch participants,
serving as liaison to connect talented individuals and better The Hatch program.
Hatch Ambassadors are responsible for informing other students in their college about
this academic program and how their skills transfer to business environments.
To find out more about this scholarship opportunity visit BGSU’s website (hyperlink).
The Hatch program allows undergraduate and graduate students to pitch business
ideas to Falcon investors. Past finalists have pitched music apps, multilingual tools and
other ideas to benefit the public.
Thanks,
Name
Title

5. News Release
FOR IMMEDIATE RELEASE: BGSU STUDENTS
Scholarship and Leadership Opportunity
BOWLING GREEN, OHIO­­ Do you have what it takes to be a Hatch Ambassador? Hatch
Ambassadors serve as a liaison for the Bowling Green State University College of Business to
recruit students to the “The Hatch” program.
Hatch Ambassadors need leadership,interpersonal and professional skills to build a network
between Hatch Participants and students looking to hatch their talent.
This is a unique opportunity for BGSU students looking to earn a scholarship while building a
professional resume.
Students interested should visit bgsu.edu/ambassadors to apply.
Applications are due in February and the seven ambassadors will be selected in April.
For more information, visit http://bit.ly/10Fff6c.
###
The College of Business is nationally ranked amongst the business schools in US News World
Report and The Princeton Review. The program is also in the top two percent of accredited
universities in the country. Through this program, students will graduate with real world
knowledge of the marketplace by learning programs and internships.

6. ● Additionally,
○ Student invitations
○ Campus updates can be submitted to advertise the application
for Hatch Ambassadors.
​The Hatch Fair
● The first Hatch Fair is to be held September 12th, 2016 (tentative
date) from 11 a.m. to 3 p.m. in the Multipurpose Room of the
Bowen­Thompson Student Union.
○ There will be a table for each college that provides information
on how to sign­up, the benefits offered and the process of
participating.
● Bring in speakers, ideally past participants or current faculty, that can
share their experiences with The Hatch.
● Highlight important dates and events (deadlines, The Scrambler, etc).
● This event allows the student body to come out and learn about The
Hatch.
● Advertise as a networking brunch; this will be a large selling point for
graduate students to attend.
● Have computers at each table for the Hatch Ambassadors to register
students’ talents for The Scrambler.
● Students who attend and provide their email address will receive
incentives, such as iPad Minis or “swag bags”.
○ Use e­mails collected to send out an e­mail encouraging
students to register their talents, if they have not already.
○ Those who register their talent at the Hatch Fair will receive a
different raffle ticket to be entered to win one of two iPad minis.
Promoting The Hatch Fair
○ Use Twitter as well as other social media

7.
○ Flyer to post on social media and around campus
Email pitch
Subject Line: College of (Name of College) Invites You to The Hatch Fair
Dear Falcon:
As a Hatch Ambassador, I would like to personally invite you to a unique opportunity at
Bowling Green State University. On Monday, September 12​th​
there will a Hatch Fair
where a representative from every college will be available to discuss what The Hatch
is, how to register and ways to #HatchYourTalent at BGSU.
The Hatch Fair will take place at the Bowen­Thompson Student Union in the
Multipurpose Room from 11 a.m. ­ 3 p.m. This will be a networking brunch with food
and drinks provided, as well as door prizes and incentives for attending this event.
For more information you can visit BGSU’s website (hyperlink).
Thanks,
Name of Representative
College of (Name of College that he/she is representing)

8. Talking Points for Each College
The Hatch Participants have an idea and business expertise—what they still need is
you! Find out how you can grow as a professional and #HatchyourTalent by adding
your abilities in a team environment.
The Arts: Performing and Creative
● Contribute an artistic perspective to Hatch Participants’ concepts.
● Proficiency in video, photography, and other digitally based media give your
Hatch team an advantage.
Math, Computer Science and Engineering Technologies
● Coding skills help your Hatch Participant create strong, content­based websites,
software and apps.
● Bring a Hatch Participant’s product to life with engineering technologies.
Sciences and the Environment
● Green businesses have an edge with modern audiences—help your Hatch
Participant manage their idea’s environmental impact.
● Apply scientific knowledge and enhance your Hatchling’s product.
Communications, Journalism, and Media
● Know how to develop a message for a specific audience.
● Use knowledge of the media to create strong publicity.
Humanities, Languages, and International Cultures
● Help your Hatch Participant understand and reach international audiences.
● Provide cultural awareness to your Hatchling allowing their idea to have greater
appeal.
Health Sciences
● Consult Hatch Participants looking to break into the medical field.
Architecture, Construction, and Applied Design
● Utilize your ability to create strong visual designs for an idea.
Education and Human Development
● Use your knowledge of adolescents and teaching methods to aid the
development of programs geared towards education.

9. Follow Up to The Hatch Fair
After the Hatch Fair, each student that provided their email will receive an
update on registering their skill in time for The Scrambler.
Subject Line: Get Ready for The Scrambler
Dear (Name):
Bowling Green State University hopes you had a great time at our networking brunch,
The Hatch Fair. If you did not get a chance to register your skills for The Scrambler,
there is still time.
The Scrambler is an event at BGSU where the undergraduate and graduate students
participating in The Hatch Program pitch their ideas and skills during a speed­dating
format. The Hatch finalists will also be selected.
Click here for more information: (website address)
Thanks,
Name
Title

10. Press Release
FOR IMMEDIATE RELEASE: MIDWEST
Innovative Business Program at Bowling Green State University
BOWLING GREEN OHIO­­ Do you want to hatch your talent? Bowling Green State University’s
annual Hatch program provides students the resources to kickstart an invention or idea.
Similar to the show “Shark Tank,” The Hatch allows any student to pitch a business idea to to a
panel of Falcon investors. You can pitch an idea as an individual or as a group up to three
people. There is also an opportunity to register your talent to assist Hatch Participants.
There are 10 finalist chosen to pitch their ideas at the Hatch in April 2017.
Insterested students should apply at ​www.bgsu.edu/thehatch​. Application are due October
24th.
For more information on the Hatch, visit ​http://bit.ly/10Fff6c​.
###
Bowling Green State University is a public university located in Northwest Ohio with nearly
20,000 students. US News and Public Reports ranks BGSU as one of the top public universities
in the country. It is known for its innovative academic programs.

11. Word of Mouth Marketing
● Generated through The Hatch Fair, Hatch Ambassadors and
flyers/posters.
● Will help improve knowledge and participation of The Hatch among
students.
​Media List
● Contact information from media outlets at BGSU, in Ohio, Michigan, Indiana,
Illinois and Wisconsin. Printed copy is attached separately and virtual copy is
available upon request.
● This list can be used to send out press releases and other information promoting
The Hatch.
Social Media
Twitter
● Sample Tweets
● #HatchYourTalent
○ Use the hashtag to unify all posts and create branding for The
Hatch Experience.
Facebook
● For The Hatch, The Hatch Fair and process of choosing The Hatch
Ambassadors, we will boost posts for all of these events for a month.

12. Instagram
● Instagram will be utilized for students to get involved and post pictures with the
hashtag “#TheHatch2016” at the different events.
● It will also be used to reach out to the student body to show short videos and
pictures from the past Hatch events.
Measurable Results
● Increase participation in The Hatch by tracking the number of people
who register their skills through The Hatch Fair, follow­up e­mail and
Hatch Ambassadors.
● Increase social media presence from all colleges.
● Increase awareness of The Hatch by using before and after
questionnaires and The Hatch Fair.
● Plan to implement in Spring 2016.

13. Budget