This is the transcript of a talk given by Christian Kinnear, Managing Director for the EMEA division of HubSpot based in the Dublin office. The talk was given at the HubSpot User Group meeting in December 2017. The talk was organised by Whitehat a HubSpot Platinum partner and a leading marketing agency in London.

1. Hubspot User Group
(London)
12th December 2017, Christian Kinnear

3. People want THE
answer to their
question

4. In time, website design may change fundamentally

5. Content has already changed, and we’ve changed
with it through our Content Strategy

6. Content has already changed, and we’ve changed
with it through our Content Strategy

8. Hubspot increased organic traffic by 50% after
clustering posts around content topics

9. The bots are
coming!

10. Introducing a
recent addition to
our Hubspot
family...

13. Our products are
continuing to
evolve

16. In 2006
Gnarls Barkley was
the biggest hit in the
UK….
….and we began to
let the world know
that...

17. THE TRADITIONAL MARKETING
PLAYBOOK IS BROKEN

18. It turns out
Marketing isn’t
the only broken
playbook!

19. Our core methodology is as true as ever

20. Growth Stack completes the vision

21. The
Inbound
Flywheel
Attracting customers
through marketing
content that is relevant
and helpful — not
interruptive
Selling by helping
your buyer and
putting their
needs first
Delivering an exceptional
customer experience
after the point of sale

22. Powerful Integrations allow HubSpot to work
seamlessly with your existing software

24. Identity Contacts

25. DIG YOURWELL
BEFORE YOU’RE
THIRSTY.
Seth Godin
Author, Permission-Based Marketing, Tribes, All Marketers Are Liars
“ “

26. THANK YOU