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the watch magazine is the worlds most read watch magazine
   The Watch Magazine is an exciting new           sees a first for the market – a FREE digital
   concept in watch magazines. It’s the magazine   publication, taking the professional aspects of
   for all watch enthusiasts, whether they wear    print and bringing them into the 21st century.
   Audemars Piguet or Omega, and whether they          The Watch Magazine is the first magazine
   have 20 watches or just one.                    that speaks to the whole luxury watch
      The Watch Magazine is an all-digital         market. It will contain articles designed to
   publication, embracing the latest technology    educate, inform and inspire people who love
   and combining traditional editorial values      their watches – not just serious collectors,
   with eye-catching imagery, video and            but anyone who wears or has an interest in
   interaction. It puts printed watch magazines    luxury watches and wants to learn more. The
   in the shade, even those that have been         Watch Magazine is a joint venture with WF
   converted to digital format. What’s more,       & Co Group – incorporating Watchfinder,
   every issue of The Watch Magazine is free for   the leading pre-owned watch online retailer.
   anyone to download wherever they may be.        It is emailed to its client database, which
      The launch of The Watch Magazine             comprises 205,000 watch buyers in the UK,
                                                   so it really will be reaching the country’s
                                                   entire luxury watch market.
                                                      The magazine will contain articles on
                                                   collecting, buyer’s guides, latest developments
                                                   in the industry, history of brands, the best
                                                   watches to buy for investment, sport, dress
                                                   and so on. It will use the latest technology
                                                   to let the reader examine watches in detail
                                                   and multimedia to enhance the experience,
                                                   including video and user-defined content.


                                                   T H E WATC H mag a zine B OA STS T H E L ARG E ST
                                                   DI STR IBUT IO N AND C IRC UL AT IO N O F ANY
                                                   WATC H PUB LICAT IO N IN T H E UK

Coming soon, thewatchmagazine.com
Who and Why
                                                                 The Watch Magazine is a FREE digital publication viewable
                                                                 on PC, Mac and tablets, including iPad and Android devices.
                                                                   Over 120 million iPads will be sold by the end of 2012,
                                                                 and 49 per cent of iPad users are now using their tablets to
                                                                 read magazines, with an average 20 per cent leaving printed
                                                                 magazines to use tablets instead.
                                                                   Why wouldn’t a watch enthusiast opt to receive a superior
                                                                 watch magazine for free?

                                                                 The readership of The Watch Magazine can be split into four
                                                                 different categories:

                                                                 Reader 1 is wealthy and influential, and holds a position
                                                                 of power in business and society. They are concentrated in
                                                                 London, as well as prime residential areas outside the capital,
                                                                 and purchase luxury products regularly. They are aged between
                                                                 45 and 60 and earn well in excess of £100,000. They take five
                                                                 or more holidays a year and their primary residence is worth
                                                                 in excess of £1.5 million. They tend to have three or more cars.

                                                                 Reader 2 holds an executive or senior management position
                                                                 and lives in a suburban or semi-rural area. They are aged
                                                                 between 50 and 65 and have an income in excess of £80,000.
 Editorial Coverage                                              They take in excess of three holidays a year and have two
                                                                 or more cars. Their primary residence is worth in excess of
 Our editorial is always inclusive, enthusiastic, informative    £600,000. They purchase luxury and expensive goods, and
 and entertaining. Content includes:                             tend to carry out research before doing so.
 u Collecting watches           u Watches  for sport
 u Buyer’s guides               u What
                                       your watch               Reader 3 is a young professional who lives in an urban area.
 u Watch reviews                  says about you                 They are aged 25-35, take one holiday a year and earn between
 u Brand news                   u The truth about fakes          £60,000 and £100,000. Their property is worth in excess of
 u Investing in watches         u Ladies’ watches                £400,000 and they have one car. They like products that reflect
                                                                 their tastes in life and purchase brands that reflect their values.
 WF  Co Group
 WF  Co Group is a lifestyle group that is the marketplace      Reader 4 is in middle management and aged between 30 and
 for fine watches. Watchfinder is incorporated within this       40. They are well qualified and progressing in their career, and
 and is the leading online retailer in the UK for premium        earn between £60,000 and £80,000. Their property is worth in
 watches, turning over £14 million annually and selling in       excess of £300,000. They have a growing family but still like to
 excess of 500 luxury watches a month.                           purchase high-quality products to reward themselves.

 editor-in-chief
 Keith W Strandberg is editor-in-chief of The Watch Magazine.    2012 Deadlines
 He’s one of the most respected watch journalists and has
 written extensively for many publications, such as the New       Issue                 Artwork deadline Live date
 York Times, USA Today, Watch Journal, Europa Star and            May/June              13 April             30 April
 GQ. Keith is passionate about bringing the joys of luxury        July/August           15 June              2 July
 watches to a wider audience and brings his enthusiasm and
                                                                  September/October     17 August            3 September
 expertise to the world’s first all-digital watch publication.
                                                                  November/December     19 October           5 November


Advertising Rates                                                Distribution
Format                                          £                175,000 UK watch
First advertisment                              6,125            enthusiasts with a track
                                                                 record of purchasing
Single page                                     5,000
                                                                 watches.
Add embedded video                              300
Splash page sponsorship                         3,000
                                                                 37,888 confirmed readers on
                                                                 issue 1 (ABC imminent)


C o n tacts
Editorial – Keith W Strandberg, +41 24 425 5505, keith@thecontentfactory.co, KeithS821@aol.com
Advertising – Angus Urquhart, +44 (0)1403 788 414, +44 (0)7500 409009 Angus@thecontentfactory.co
Coming soon, thewatchmagazine.com

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The Watch Mediapack 2012

  • 1. the watch magazine is the worlds most read watch magazine The Watch Magazine is an exciting new sees a first for the market – a FREE digital concept in watch magazines. It’s the magazine publication, taking the professional aspects of for all watch enthusiasts, whether they wear print and bringing them into the 21st century. Audemars Piguet or Omega, and whether they The Watch Magazine is the first magazine have 20 watches or just one. that speaks to the whole luxury watch The Watch Magazine is an all-digital market. It will contain articles designed to publication, embracing the latest technology educate, inform and inspire people who love and combining traditional editorial values their watches – not just serious collectors, with eye-catching imagery, video and but anyone who wears or has an interest in interaction. It puts printed watch magazines luxury watches and wants to learn more. The in the shade, even those that have been Watch Magazine is a joint venture with WF converted to digital format. What’s more, & Co Group – incorporating Watchfinder, every issue of The Watch Magazine is free for the leading pre-owned watch online retailer. anyone to download wherever they may be. It is emailed to its client database, which The launch of The Watch Magazine comprises 205,000 watch buyers in the UK, so it really will be reaching the country’s entire luxury watch market. The magazine will contain articles on collecting, buyer’s guides, latest developments in the industry, history of brands, the best watches to buy for investment, sport, dress and so on. It will use the latest technology to let the reader examine watches in detail and multimedia to enhance the experience, including video and user-defined content. T H E WATC H mag a zine B OA STS T H E L ARG E ST DI STR IBUT IO N AND C IRC UL AT IO N O F ANY WATC H PUB LICAT IO N IN T H E UK Coming soon, thewatchmagazine.com
  • 2. Who and Why The Watch Magazine is a FREE digital publication viewable on PC, Mac and tablets, including iPad and Android devices. Over 120 million iPads will be sold by the end of 2012, and 49 per cent of iPad users are now using their tablets to read magazines, with an average 20 per cent leaving printed magazines to use tablets instead. Why wouldn’t a watch enthusiast opt to receive a superior watch magazine for free? The readership of The Watch Magazine can be split into four different categories: Reader 1 is wealthy and influential, and holds a position of power in business and society. They are concentrated in London, as well as prime residential areas outside the capital, and purchase luxury products regularly. They are aged between 45 and 60 and earn well in excess of £100,000. They take five or more holidays a year and their primary residence is worth in excess of £1.5 million. They tend to have three or more cars. Reader 2 holds an executive or senior management position and lives in a suburban or semi-rural area. They are aged between 50 and 65 and have an income in excess of £80,000. Editorial Coverage They take in excess of three holidays a year and have two or more cars. Their primary residence is worth in excess of Our editorial is always inclusive, enthusiastic, informative £600,000. They purchase luxury and expensive goods, and and entertaining. Content includes: tend to carry out research before doing so. u Collecting watches u Watches for sport u Buyer’s guides u What your watch Reader 3 is a young professional who lives in an urban area. u Watch reviews says about you They are aged 25-35, take one holiday a year and earn between u Brand news u The truth about fakes £60,000 and £100,000. Their property is worth in excess of u Investing in watches u Ladies’ watches £400,000 and they have one car. They like products that reflect their tastes in life and purchase brands that reflect their values. WF Co Group WF Co Group is a lifestyle group that is the marketplace Reader 4 is in middle management and aged between 30 and for fine watches. Watchfinder is incorporated within this 40. They are well qualified and progressing in their career, and and is the leading online retailer in the UK for premium earn between £60,000 and £80,000. Their property is worth in watches, turning over £14 million annually and selling in excess of £300,000. They have a growing family but still like to excess of 500 luxury watches a month. purchase high-quality products to reward themselves. editor-in-chief Keith W Strandberg is editor-in-chief of The Watch Magazine. 2012 Deadlines He’s one of the most respected watch journalists and has written extensively for many publications, such as the New Issue Artwork deadline Live date York Times, USA Today, Watch Journal, Europa Star and May/June 13 April 30 April GQ. Keith is passionate about bringing the joys of luxury July/August 15 June 2 July watches to a wider audience and brings his enthusiasm and September/October 17 August 3 September expertise to the world’s first all-digital watch publication. November/December 19 October 5 November Advertising Rates Distribution Format £ 175,000 UK watch First advertisment 6,125 enthusiasts with a track record of purchasing Single page 5,000 watches. Add embedded video 300 Splash page sponsorship 3,000 37,888 confirmed readers on issue 1 (ABC imminent) C o n tacts Editorial – Keith W Strandberg, +41 24 425 5505, keith@thecontentfactory.co, KeithS821@aol.com Advertising – Angus Urquhart, +44 (0)1403 788 414, +44 (0)7500 409009 Angus@thecontentfactory.co Coming soon, thewatchmagazine.com