The Watch is a new fully interactive watch magazine for the new generation of watch owners who are building their watch collections as a commodity. Our readers are interested in new and pre-owned watches and are active purchasers of the worlds most luxurious watch brands.

1. the watch magazine is the worlds most read watch magazine
The Watch Magazine is an exciting new sees a first for the market – a FREE digital
concept in watch magazines. It’s the magazine publication, taking the professional aspects of
for all watch enthusiasts, whether they wear print and bringing them into the 21st century.
Audemars Piguet or Omega, and whether they The Watch Magazine is the first magazine
have 20 watches or just one. that speaks to the whole luxury watch
The Watch Magazine is an all-digital market. It will contain articles designed to
publication, embracing the latest technology educate, inform and inspire people who love
and combining traditional editorial values their watches – not just serious collectors,
with eye-catching imagery, video and but anyone who wears or has an interest in
interaction. It puts printed watch magazines luxury watches and wants to learn more. The
in the shade, even those that have been Watch Magazine is a joint venture with WF
converted to digital format. What’s more, & Co Group – incorporating Watchfinder,
every issue of The Watch Magazine is free for the leading pre-owned watch online retailer.
anyone to download wherever they may be. It is emailed to its client database, which
The launch of The Watch Magazine comprises 205,000 watch buyers in the UK,
so it really will be reaching the country’s
entire luxury watch market.
The magazine will contain articles on
collecting, buyer’s guides, latest developments
in the industry, history of brands, the best
watches to buy for investment, sport, dress
and so on. It will use the latest technology
to let the reader examine watches in detail
and multimedia to enhance the experience,
including video and user-defined content.
T H E WATC H mag a zine B OA STS T H E L ARG E ST
DI STR IBUT IO N AND C IRC UL AT IO N O F ANY
WATC H PUB LICAT IO N IN T H E UK
Coming soon, thewatchmagazine.com

2. Who and Why
The Watch Magazine is a FREE digital publication viewable
on PC, Mac and tablets, including iPad and Android devices.
Over 120 million iPads will be sold by the end of 2012,
and 49 per cent of iPad users are now using their tablets to
read magazines, with an average 20 per cent leaving printed
magazines to use tablets instead.
Why wouldn’t a watch enthusiast opt to receive a superior
watch magazine for free?
The readership of The Watch Magazine can be split into four
different categories:
Reader 1 is wealthy and influential, and holds a position
of power in business and society. They are concentrated in
London, as well as prime residential areas outside the capital,
and purchase luxury products regularly. They are aged between
45 and 60 and earn well in excess of £100,000. They take five
or more holidays a year and their primary residence is worth
in excess of £1.5 million. They tend to have three or more cars.
Reader 2 holds an executive or senior management position
and lives in a suburban or semi-rural area. They are aged
between 50 and 65 and have an income in excess of £80,000.
Editorial Coverage They take in excess of three holidays a year and have two
or more cars. Their primary residence is worth in excess of
Our editorial is always inclusive, enthusiastic, informative £600,000. They purchase luxury and expensive goods, and
and entertaining. Content includes: tend to carry out research before doing so.
u Collecting watches u Watches for sport
u Buyer’s guides u What
your watch Reader 3 is a young professional who lives in an urban area.
u Watch reviews says about you They are aged 25-35, take one holiday a year and earn between
u Brand news u The truth about fakes £60,000 and £100,000. Their property is worth in excess of
u Investing in watches u Ladies’ watches £400,000 and they have one car. They like products that reflect
their tastes in life and purchase brands that reflect their values.
WF Co Group
WF Co Group is a lifestyle group that is the marketplace Reader 4 is in middle management and aged between 30 and
for fine watches. Watchfinder is incorporated within this 40. They are well qualified and progressing in their career, and
and is the leading online retailer in the UK for premium earn between £60,000 and £80,000. Their property is worth in
watches, turning over £14 million annually and selling in excess of £300,000. They have a growing family but still like to
excess of 500 luxury watches a month. purchase high-quality products to reward themselves.
editor-in-chief
Keith W Strandberg is editor-in-chief of The Watch Magazine. 2012 Deadlines
He’s one of the most respected watch journalists and has
written extensively for many publications, such as the New Issue Artwork deadline Live date
York Times, USA Today, Watch Journal, Europa Star and May/June 13 April 30 April
GQ. Keith is passionate about bringing the joys of luxury July/August 15 June 2 July
watches to a wider audience and brings his enthusiasm and
September/October 17 August 3 September
expertise to the world’s first all-digital watch publication.
November/December 19 October 5 November
Advertising Rates Distribution
Format £ 175,000 UK watch
First advertisment 6,125 enthusiasts with a track
record of purchasing
Single page 5,000
watches.
Add embedded video 300
Splash page sponsorship 3,000
37,888 confirmed readers on
issue 1 (ABC imminent)
C o n tacts
Editorial – Keith W Strandberg, +41 24 425 5505, keith@thecontentfactory.co, KeithS821@aol.com
Advertising – Angus Urquhart, +44 (0)1403 788 414, +44 (0)7500 409009 Angus@thecontentfactory.co
Coming soon, thewatchmagazine.com