The Washington Examiner is a multi-media company that provides targeted solutions to help businesses connect with customers in the Washington D.C. area market. It offers print, online, mobile, and event advertising to reach over 1 million adults each week through the newspaper, website, and mobile platforms. The Examiner's audience is highly educated and affluent, making it an effective way for companies to reach consumers with high purchasing power.
The combination of Magazine and Online advertising
seemed to have a synergistic effect, greater than the sum of
their individual impacts. This suggests that for this target
audience, the integrated use of these two media was more
effective than using them separately.
The study provided GM with guidance on how to optimize their
media mix for future campaigns promoting new models,
particularly around using magazine and online together to
reinforce messaging to heavy TV viewers.
18
Levi’s – Dockers Brand
Levi’s was promoting their Dockers brand of casual pants with a
multimedia campaign including TV, Print, Outdoor and Online.
The campaign featured lifestyle imagery of men wearing Dockers
Este manual fornece instruções sobre o uso e manutenção de plantadeiras PST3 e PST3 Suprema fabricadas pela Marchesan. O documento contém informações técnicas sobre os modelos, montagem, preparação para trabalho, regulagens, operações, manutenção e segurança. O manual deve ser lido atentamente por operadores e técnicos antes de operar os equipamentos.
NJ Advance Media provides leading digital marketing solutions to connect businesses with targeted audiences across their network of local news websites, newspapers, and magazines in New Jersey, offering integrated campaigns utilizing platforms like search, social media, and video to reach over 6 million adults in the local market.
This document promotes advertising on the San Francisco Chronicle and Yahoo! by highlighting their large audience reach and targeting capabilities in the San Francisco Bay Area market. It notes that online retail sales are growing rapidly and that most people research products online before purchasing. It then describes how advertisers can target ads based on demographics, geographic location, and user behavior to reach qualified customers.
This document discusses the power and value of using newspapers in marketing. It provides 10 reasons why major companies continue to spend more on print advertising rather than less.
1) Newspapers can reach a large weekly audience comparable to the Super Bowl, with over 100 million adults reading newspapers each week.
2) Print advertising remains effective at reaching middle-to-high income consumers who make up the core audience for many businesses.
3) Newspapers are seen as a trusted source of local news and information for communities.
The document advocates for incorporating print newspapers into marketing strategies due to their large, affluent audiences and the trust newspapers have built in local communities.
Case Study: Going Social for Health Impact
Presented by: Ann Aikin, Health Communications Specialist, Center for Disease Control (CDC)
Learn how the CDC boosts the impact and dissemination of health messages by strategically integrating social media and mobile technologies into health campaigns and emergency responses.
www.bdionline.com
Integrating Traditional and Digital Media in a Digital World with Ron Hill of...amacolumbia
Radio remains an important mass media platform in the US, with 243 million Americans tuning in each week. While new technologies have disrupted other media, radio listening continues to grow and adapt to new platforms like digital streaming. Radio provides marketers effective ways to reach mass audiences, including those who are mobile and make purchase decisions on the go. iHeartMedia is the largest radio platform in the US and is leading the way in digital streaming through its iHeartRadio service, which grew faster than Facebook in reaching 50 million registered users.
The document discusses the value of newspaper media for advertising. It notes that while there are many challenges in today's fragmented media landscape, newspapers provide opt-in advertising where readers actively seek out content and ads. Research shows that newspaper readers and visitors to newspaper websites are engaged, influential consumers who discuss products they see advertised with friends and family. Case studies demonstrate that newspaper advertising can boost awareness, store traffic, sales and customer loyalty.
The combination of Magazine and Online advertising
seemed to have a synergistic effect, greater than the sum of
their individual impacts. This suggests that for this target
audience, the integrated use of these two media was more
effective than using them separately.
The study provided GM with guidance on how to optimize their
media mix for future campaigns promoting new models,
particularly around using magazine and online together to
reinforce messaging to heavy TV viewers.
18
Levi’s – Dockers Brand
Levi’s was promoting their Dockers brand of casual pants with a
multimedia campaign including TV, Print, Outdoor and Online.
The campaign featured lifestyle imagery of men wearing Dockers
Este manual fornece instruções sobre o uso e manutenção de plantadeiras PST3 e PST3 Suprema fabricadas pela Marchesan. O documento contém informações técnicas sobre os modelos, montagem, preparação para trabalho, regulagens, operações, manutenção e segurança. O manual deve ser lido atentamente por operadores e técnicos antes de operar os equipamentos.
NJ Advance Media provides leading digital marketing solutions to connect businesses with targeted audiences across their network of local news websites, newspapers, and magazines in New Jersey, offering integrated campaigns utilizing platforms like search, social media, and video to reach over 6 million adults in the local market.
This document promotes advertising on the San Francisco Chronicle and Yahoo! by highlighting their large audience reach and targeting capabilities in the San Francisco Bay Area market. It notes that online retail sales are growing rapidly and that most people research products online before purchasing. It then describes how advertisers can target ads based on demographics, geographic location, and user behavior to reach qualified customers.
This document discusses the power and value of using newspapers in marketing. It provides 10 reasons why major companies continue to spend more on print advertising rather than less.
1) Newspapers can reach a large weekly audience comparable to the Super Bowl, with over 100 million adults reading newspapers each week.
2) Print advertising remains effective at reaching middle-to-high income consumers who make up the core audience for many businesses.
3) Newspapers are seen as a trusted source of local news and information for communities.
The document advocates for incorporating print newspapers into marketing strategies due to their large, affluent audiences and the trust newspapers have built in local communities.
Case Study: Going Social for Health Impact
Presented by: Ann Aikin, Health Communications Specialist, Center for Disease Control (CDC)
Learn how the CDC boosts the impact and dissemination of health messages by strategically integrating social media and mobile technologies into health campaigns and emergency responses.
www.bdionline.com
Integrating Traditional and Digital Media in a Digital World with Ron Hill of...amacolumbia
Radio remains an important mass media platform in the US, with 243 million Americans tuning in each week. While new technologies have disrupted other media, radio listening continues to grow and adapt to new platforms like digital streaming. Radio provides marketers effective ways to reach mass audiences, including those who are mobile and make purchase decisions on the go. iHeartMedia is the largest radio platform in the US and is leading the way in digital streaming through its iHeartRadio service, which grew faster than Facebook in reaching 50 million registered users.
The document discusses the value of newspaper media for advertising. It notes that while there are many challenges in today's fragmented media landscape, newspapers provide opt-in advertising where readers actively seek out content and ads. Research shows that newspaper readers and visitors to newspaper websites are engaged, influential consumers who discuss products they see advertised with friends and family. Case studies demonstrate that newspaper advertising can boost awareness, store traffic, sales and customer loyalty.
The document discusses the value of newspaper media for advertising. It notes that while there are many challenges in today's fragmented media landscape, newspapers provide opt-in advertising where readers actively seek out content and ads. Research shows that newspaper readers and visitors to newspaper websites are engaged, influential consumers who discuss products they see advertised with friends and family. Case studies demonstrate that newspaper advertising can boost awareness, store traffic, sales and customer loyalty.
The document is an advertisement for the Milwaukee Journal Sentinel that highlights its dominance in the local Milwaukee media market. It notes that 78% of metro Milwaukee adults use its print and digital products every week, reaching more people than any other local media outlet. It also emphasizes that the Sunday Journal Sentinel has the highest readership penetration among the top 50 media markets in the nation, and the daily paper ranks second in market penetration.
1. The study focused on media usage patterns of 5 age groups in Saskatchewan through surveys of 4,500 residents between August 2016 and January 2017.
2. Almost nine in 10 Saskatchewan residents have shopped online, with 4 in 10 considering themselves sophisticated online shoppers.
3. Saskatchewan residents have become more sophisticated and segmented in their online shopping behaviors depending on their individual needs and preferences.
This document discusses defining and researching audiences. It explains that quantitative research uses statistical analysis of closed questions to understand things like readership rates. Qualitative research takes a more personal approach through open-ended interviews, focus groups, and questionnaires to understand what audiences like and dislike. Audience profiles categorize demographics like age, gender, income level, education, and location to effectively target advertising. Understanding psychographics, socioeconomic status, and geodemographics provides insight into lifestyles and spending habits for narrowing the target market. The document provides examples of audience data and outlines how mainstream and niche audiences differ in size and specificity of interests.
What messages and value drivers can motivate a whole new generation of prospective donors to believe in the United Way message . . . with more than a 1,600% increase in Young Leader donor group affiliation in a single campaign year? United Way of Greater Knoxville found out during its 2014-15 campaign season, with a strategic communications effort targeting Millennials, crafted by Mary Beth West Communications, LLC.
Brand stories are in a constant state of motion due to a rapidly changing media ecosystem that spans across devices, places and channels. Brands must create deliberate threads of content that engage consumers in their daily motion, as well as create, co-create and amplify content in real-time, living Stories in Motion.
I'm 27 years old and was born and raised in Holyoke, MA. I currently live in Holyoke and graduated from Holyoke High School in 2002 and Northeastern University in 2007 with dual degrees in management and marketing. My previous work experience includes positions at Holyoke Merry Go Round, 8MinuteDating.com, Y2M/MTV, and WWLP-22News, a NBC affiliate serving western Massachusetts. At WWLP, I have held roles such as New Media Coordinator, Digital AE, and Digital Sales Director. As the Digital Sales Director, I manage digital products locally and nationally and coach a team of account executives.
The document discusses the rise of mobile devices as a new mass media channel and powerful platform for advertising. It notes that mobile devices have surpassed TVs, PCs, and internet users in terms of numbers. Advertisers can now reach huge audiences through mobile messaging, display ads, location-based services, and more. The document outlines various mobile advertising strategies and campaign types like click-to-call, click-to-web, and click-to-locate ads. It argues that the personal, interactive nature of mobile devices makes them highly effective for viral, permission-based marketing.
Why use outdoor_advertising.credentials_2mismar_seo
The document discusses reasons for using outdoor advertising, including:
1) Outdoor advertising delivers fast reach, typically reaching 80% of its final audience in the first week through large-scale campaigns across multiple formats.
2) It targets a young, active, social, and upscale audience who are more receptive to new brands and advertising in general.
3) As the most visual medium, outdoor advertising can strongly anchor brand images and logos in people's minds through large-scale messaging seen up close.
The document discusses reasons for using outdoor advertising, including:
1) Outdoor advertising delivers fast reach, typically reaching 80% of its final audience in the first week through large-scale placements.
2) It targets a young, active, social, and upscale audience who are more receptive to new brands and advertising.
3) As the most visual medium, outdoor advertising can strongly anchor brand images and logos in people's minds through large-scale placements.
4) Placements allow brands to have a physical presence where consumers are active, complementing other digital and virtual advertising.
Brands and their stories are now in motion at a greater velocity than ever before…across devices, platforms and channels. This means brands must move away from static messages and single-platform content and create, co-create and amplify real-time, living Stories in Motion.
The document discusses the print-centric strategies and tactics of Oahu Publications Inc. (OPI), which publishes several newspapers in Hawaii. It outlines OPI's portfolio of print and digital products and describes strategies like maintaining affordable subscription prices, utilizing segmented renewal pricing to retain subscribers, and implementing aggressive stop-saving measures. It also discusses OPI's use of Mather Performance software to analyze subscriber data and inform retention efforts. Overall, the document emphasizes OPI's focus on growing print volumes through various acquisition and retention approaches.
This document provides a summary of key findings from a 2015 survey of Washington insiders, including Capitol Hill staff, private sector policy professionals, and federal executives. Some of the main findings include:
- Washington insiders now obtain information from a wider variety of sources and view sources with inherent biases, seeking to verify information from consensus. Trust is now earned rather than assumed.
- While information proliferation initially made jobs easier, feelings have since sobered with increased partisanship and information overload.
- Insiders' primary concerns about social media use, like lack of privacy and criticism, have increased since 2012 alongside expanded usage.
- iPhones and iPads have overtaken Blackberries as the dominant
The document outlines a media plan for the Portland Children's Museum to target families with children ages 1-10. It recommends using radio, magazine, outdoor, and internet advertising. The plan favors reach over frequency to communicate the museum's new location and uniqueness. It proposes running ads on two local radio stations, in two local parenting magazines, on TriMet buses and benches, and on the Citysearch website to reach the target demographic of mothers ages 25-49 in the Portland metro area. The goal is to generate over 500,000 impressions at a low cost by utilizing local media.
The document outlines a media plan for the Portland Children's Museum created by Black Market Media. It identifies the target audience as females aged 25-49 with children, living in the Portland metro area. The plan recommends radio, magazine, outdoor, and internet advertising. It provides details on the specific media outlets, proposed ad sizes and durations, estimated impressions, and projected costs. The goal is to increase awareness of the museum and drive ticket sales, focusing advertising in January around the opening and again in June during the start of summer.
This document summarizes information about Cincinnati Public Radio, a not-for-profit public radio organization with three stations that attract over 274,000 weekly listeners. It details the stations' formats, board of directors, financial information, audience demographics of being affluent and educated, and how underwriting is an effective way for brands to connect with listeners through the unique public radio platform and audience.
The document discusses the value of newspaper media for advertising. It notes that while there are many challenges in today's fragmented media landscape, newspapers provide opt-in advertising where readers actively seek out content and ads. Research shows that newspaper readers and visitors to newspaper websites are engaged, influential consumers who discuss products they see advertised with friends and family. Case studies demonstrate that newspaper advertising can boost awareness, store traffic, sales and customer loyalty.
The document is an advertisement for the Milwaukee Journal Sentinel that highlights its dominance in the local Milwaukee media market. It notes that 78% of metro Milwaukee adults use its print and digital products every week, reaching more people than any other local media outlet. It also emphasizes that the Sunday Journal Sentinel has the highest readership penetration among the top 50 media markets in the nation, and the daily paper ranks second in market penetration.
1. The study focused on media usage patterns of 5 age groups in Saskatchewan through surveys of 4,500 residents between August 2016 and January 2017.
2. Almost nine in 10 Saskatchewan residents have shopped online, with 4 in 10 considering themselves sophisticated online shoppers.
3. Saskatchewan residents have become more sophisticated and segmented in their online shopping behaviors depending on their individual needs and preferences.
This document discusses defining and researching audiences. It explains that quantitative research uses statistical analysis of closed questions to understand things like readership rates. Qualitative research takes a more personal approach through open-ended interviews, focus groups, and questionnaires to understand what audiences like and dislike. Audience profiles categorize demographics like age, gender, income level, education, and location to effectively target advertising. Understanding psychographics, socioeconomic status, and geodemographics provides insight into lifestyles and spending habits for narrowing the target market. The document provides examples of audience data and outlines how mainstream and niche audiences differ in size and specificity of interests.
What messages and value drivers can motivate a whole new generation of prospective donors to believe in the United Way message . . . with more than a 1,600% increase in Young Leader donor group affiliation in a single campaign year? United Way of Greater Knoxville found out during its 2014-15 campaign season, with a strategic communications effort targeting Millennials, crafted by Mary Beth West Communications, LLC.
Brand stories are in a constant state of motion due to a rapidly changing media ecosystem that spans across devices, places and channels. Brands must create deliberate threads of content that engage consumers in their daily motion, as well as create, co-create and amplify content in real-time, living Stories in Motion.
I'm 27 years old and was born and raised in Holyoke, MA. I currently live in Holyoke and graduated from Holyoke High School in 2002 and Northeastern University in 2007 with dual degrees in management and marketing. My previous work experience includes positions at Holyoke Merry Go Round, 8MinuteDating.com, Y2M/MTV, and WWLP-22News, a NBC affiliate serving western Massachusetts. At WWLP, I have held roles such as New Media Coordinator, Digital AE, and Digital Sales Director. As the Digital Sales Director, I manage digital products locally and nationally and coach a team of account executives.
The document discusses the rise of mobile devices as a new mass media channel and powerful platform for advertising. It notes that mobile devices have surpassed TVs, PCs, and internet users in terms of numbers. Advertisers can now reach huge audiences through mobile messaging, display ads, location-based services, and more. The document outlines various mobile advertising strategies and campaign types like click-to-call, click-to-web, and click-to-locate ads. It argues that the personal, interactive nature of mobile devices makes them highly effective for viral, permission-based marketing.
Why use outdoor_advertising.credentials_2mismar_seo
The document discusses reasons for using outdoor advertising, including:
1) Outdoor advertising delivers fast reach, typically reaching 80% of its final audience in the first week through large-scale campaigns across multiple formats.
2) It targets a young, active, social, and upscale audience who are more receptive to new brands and advertising in general.
3) As the most visual medium, outdoor advertising can strongly anchor brand images and logos in people's minds through large-scale messaging seen up close.
The document discusses reasons for using outdoor advertising, including:
1) Outdoor advertising delivers fast reach, typically reaching 80% of its final audience in the first week through large-scale placements.
2) It targets a young, active, social, and upscale audience who are more receptive to new brands and advertising.
3) As the most visual medium, outdoor advertising can strongly anchor brand images and logos in people's minds through large-scale placements.
4) Placements allow brands to have a physical presence where consumers are active, complementing other digital and virtual advertising.
Brands and their stories are now in motion at a greater velocity than ever before…across devices, platforms and channels. This means brands must move away from static messages and single-platform content and create, co-create and amplify real-time, living Stories in Motion.
The document discusses the print-centric strategies and tactics of Oahu Publications Inc. (OPI), which publishes several newspapers in Hawaii. It outlines OPI's portfolio of print and digital products and describes strategies like maintaining affordable subscription prices, utilizing segmented renewal pricing to retain subscribers, and implementing aggressive stop-saving measures. It also discusses OPI's use of Mather Performance software to analyze subscriber data and inform retention efforts. Overall, the document emphasizes OPI's focus on growing print volumes through various acquisition and retention approaches.
This document provides a summary of key findings from a 2015 survey of Washington insiders, including Capitol Hill staff, private sector policy professionals, and federal executives. Some of the main findings include:
- Washington insiders now obtain information from a wider variety of sources and view sources with inherent biases, seeking to verify information from consensus. Trust is now earned rather than assumed.
- While information proliferation initially made jobs easier, feelings have since sobered with increased partisanship and information overload.
- Insiders' primary concerns about social media use, like lack of privacy and criticism, have increased since 2012 alongside expanded usage.
- iPhones and iPads have overtaken Blackberries as the dominant
The document outlines a media plan for the Portland Children's Museum to target families with children ages 1-10. It recommends using radio, magazine, outdoor, and internet advertising. The plan favors reach over frequency to communicate the museum's new location and uniqueness. It proposes running ads on two local radio stations, in two local parenting magazines, on TriMet buses and benches, and on the Citysearch website to reach the target demographic of mothers ages 25-49 in the Portland metro area. The goal is to generate over 500,000 impressions at a low cost by utilizing local media.
The document outlines a media plan for the Portland Children's Museum created by Black Market Media. It identifies the target audience as females aged 25-49 with children, living in the Portland metro area. The plan recommends radio, magazine, outdoor, and internet advertising. It provides details on the specific media outlets, proposed ad sizes and durations, estimated impressions, and projected costs. The goal is to increase awareness of the museum and drive ticket sales, focusing advertising in January around the opening and again in June during the start of summer.
This document summarizes information about Cincinnati Public Radio, a not-for-profit public radio organization with three stations that attract over 274,000 weekly listeners. It details the stations' formats, board of directors, financial information, audience demographics of being affluent and educated, and how underwriting is an effective way for brands to connect with listeners through the unique public radio platform and audience.
projet de traité négocié à Istanbul (anglais).pdfEdouardHusson
Ceci est le projet de traité qui avait été négocié entre Russes et Ukrainiens à Istanbul en mars 2022, avant que les Etats-Unis et la Grande-Bretagne ne détournent Kiev de signer.
15062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
18062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
Christian persecution in Islamic countries has intensified, with alarming incidents of violence, discrimination, and intolerance. This article highlights recent attacks in Nigeria, Pakistan, Egypt, Iran, and Iraq, exposing the multifaceted challenges faced by Christian communities. Despite the severity of these atrocities, the Western world's response remains muted due to political, economic, and social considerations. The urgent need for international intervention is underscored, emphasizing that without substantial support, the future of Christianity in these regions is at grave risk.
https://ecspe.org/the-rise-of-christian-persecution-in-islamic-countries/
Slide deck with charts from our Digital News Report 2024, the most comprehensive exploration of news consumption habits around the world, based on survey data from more than 95,000 respondents across 47 countries.
विवादास्पद फिल्म के ट्रेलर से गाली-गलौज वाले दृश्य हटा दिए गए हैं, और जुर्माना लगाया गया है। सुप्रीम कोर्ट और बॉम्बे हाई कोर्ट दोनों ने फिल्म की रिलीज पर रोक लगा दी है और उसे निलंबित कर दिया है। पहले यह फिल्म 7 जून और फिर 14 जून को रिलीज होने वाली थी, लेकिन अब यह 21 जून को रिलीज हो रही है।
Federal Authorities Urge Vigilance Amid Bird Flu Outbreak | The Lifesciences ...The Lifesciences Magazine
Federal authorities have advised the public to remain vigilant but calm in response to the ongoing bird flu outbreak of highly pathogenic avian influenza, commonly known as bird flu.
Why We Chose ScyllaDB over DynamoDB for "User Watch Status"ScyllaDB
Yichen Wei and Adam Drennan share the architecture and technical requirements behind "user watch status" for a major global media streaming service, what that meant for their database, the pros and cons of the many options they considered for replacing DynamoDB, why they ultimately chose ScyllaDB, and their lessons learned so far.
लालू यादव की जीवनी LALU PRASAD YADAV BIOGRAPHYVoterMood
Discover the life and times of Lalu Prasad Yadav with a comprehensive biography in Hindi. Learn about his early days, rise in politics, controversies, and contribution.
Recent years have seen a disturbing rise in violence, discrimination, and intolerance against Christian communities in various Islamic countries. This multifaceted challenge, deeply rooted in historical, social, and political animosities, demands urgent attention. Despite the escalating persecution, substantial support from the Western world remains lacking.
Shark Tank Jargon | Operational ProfitabilityTheUnitedIndian
Don't let fancy business words confuse you! This blog is your cheat sheet to understanding the Shark Tank Jargon. We'll translate all the confusing terms like "valuation" (how much the company is worth) and "royalty" (a fee for using someone's idea). You'll be swimming with the Sharks like a pro in no time!
ग्रेटर मुंबई के नगर आयुक्त को एक खुले पत्र में याचिका दायर कर 540 से अधिक मुंबईकरों ने सभी अवैध और अस्थिर होर्डिंग्स, साइनबोर्ड और इलेक्ट्रिक साइनेज को तत्काल हटाने और 13 मई, 2024 की शाम को घाटकोपर में अवैध होर्डिंग के गिरने की विनाशकारी घटना के बाद अपराधियों के खिलाफ सख्त कार्रवाई की मांग की है, जिसमें 17 लोगों की जान चली गई और कई निर्दोष लोग गंभीर रूप से घायल हो गए।
16062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
1. PRINT ONLINE MOBILE EVENTS STREET ACTIVATION EMAIL
examiner media group Requested. Read. Relied on.
2. The Washington Examiner is a multi-media company that
provides targeted solutions that get results.
With the highest average HH income ($103,000) among the top 10 metro markets and more than
POWERFUL
POWERFUL
MARKET $126.5 billion in consumer spending, Washington DC is ranked the healthiest retail market in the
MARKET
nation and an important place for you to connect with more customers to grow your business.
The Washington Examiner helps you expand your business by effectively reaching your ideal
TARGETED
TARGETED audience. Our distribution strategy is targeted to a home delivered audience, with very high retail
purchasing power, and our street edition reaches young, mobile “Millennial” consumers.
The Washington Examiner is a definitive and credible local news brand that reaches more than
CREDIBLE
CREDIBLE
BRAND 1,000,000 adults each week. Readers are highly educated and affluent with above-average
BRAND
discretionary incomes giving them more purchasing power than the general market.
The Washington Examiner invested $1.5 million dollars on an opt-in strategy to ensure our
OPT-IN
OPT-IN newspaper is requested, read, and relied on. People who choose to opt-in to receive home
delivery are engaged readers and are more likely to shop our ads and buy your product or
service.
As a consultative media company, we deliver your message to the right audience in the most
360
360
SOLUTIONS
effective way. Our knowledge of the market coupled with your business goals, allows us to provide
SOLUTIONS
you with a targeted and comprehensive marketing strategy that gets results.
Source: 2011 Census Bureau and 2011 Bureau of Labor Statistics Consumer Expenditure Survey compiled by EASI and
AdMall. Washington Regional Economic Development 2011-2012. ChainLink Economics 2011. examiner media group Requested. Read. Relied on.
2
3. The Examiner’s unique approach helps you create profitable
partnerships with our readers; your desired customers.
Affluent and Influential Young Millennial Mobile Washingtonians
•The distribution footprint includes •Nearly one-third (30%) of •The Washington DC area
four of the ten most affluent and Washington Examiner weekday population virtually doubles
five of the most educated counties readers are “Millennials” – when 450,000 people commute
in the U.S. below the age of 34. to work each weekday.
•55% of consumer expenditures •Nearly half are married (45%) •The Washington Examiner is
occur in the Examiner footprint. with children (37%). delivered by hand to this mobile
•45,000 copies delivered to House •60% are more likely to use population on their way to work
and Senate offices, the Pentagon, Facebook and Twitter from their in 1,832 high profile, high traffic
locations.
federal agencies, White House, cell phones.
courts, military, lobbyists, and
associations.
Source: Scaborough Research. R2, 2011.
examiner media group Requested. Read. Relied on.
3 3
4. People read the Examiner for local news in a concise read –
they say “it’s what a newspaper should be”.
The Washington Examiner’s unique content mix of local
news coupled with a governmental focus – which is local news
in Washington DC – drives consistent readership and online
audience growth.
In addition to local news, The Washington Examiner offers
readers a wide variety of news features including Healthy
Living , Education , Time Out!, The Look, and Home & Garden.
Reasons To Read
Among Home Delivered Readers*:
93% 84% 81%
It’s free. Concise Good local
read. news.
Among Single Copy Readers**:
90% 68% 64%
Read for Read more than Read 5 days
local news. 20 mins. daily. per week.
*Source: CAC Readership Study, May 2012.
**Source: Scarborough Intercept Study, September 2011.
examiner media group Requested. Read. Relied on.
4 4
5. Readers opt-in to receive The Examiner making it
requested, read, and relied on.
The Washington Examiner to invested $1.5 million in an opt-in campaign to ensure our newspaper is being read
by those who want it. Moving newspapers into the hands of those households requesting home delivery guarantees
satisfaction for readers and advertisers. Our CAC audience research revealed that Examiner home-delivered
households are engaged; our single copy locations all but sell out daily with an average pick-up rate of 98%.
Home Edition* Street Edition** Weekly Audience**
Weekly Issues Distributed: 411,515 Weekly Street Issues: 591,786 Weekly Issues Distributed: 1,003,301
HH Acceptance: Pick-Up rate: Pick-up rate:
92% 98% 96%
Thursday/Sunday Home Delivery 80-120 Hawkers daily
1,712 Single Copy Locations
Including Book Stores
After choosing The Washington Examiner,
97% of new households have been retained for more than a year.
Source: CAC Publisher’s Statement, March 2012.
* Readership Growth Initiative, completed Spring 2011.
examiner media group Requested. Read. Relied on.
5 5
6. The Washington Examiner engages readers and delivers
the audiences you want to create long-term results.
CIRCULATION
CIRCULATION AUDIENCE PROFILE
AUDIENCE PROFILE DIGITAL / MOBILE
DIGITAL / MOBILE
SUNDAY
57% Men and 43% Women,
38% Between Ages 25-49, 5 MM
81% Homeowners, 56% College + Uniques
UNIQUES April 2012
WEEKDAY 4,300,000
M/T Circ 105,200 60% Men and 40% Women,
50% Between Ages 25-49, PAGE VIEWS
Wed Circ 127,000 67% Home Owners, 49% College +, 8,000,000
Thur Circ 294,000 ONLINE
Fri Circ 136,000 63% Men and 37% Women .gov & .mil
63% Between Ages 25-49, 100,000+ visits
Sun Circ 236,700 69% Home Owners, 69% College +,
Su/F E-dition 18,800 90% unduplicated to the printed edition
2012
examiner media group
Source: Circulation CAC Audit, Fall 2011 adjusted May 2012, Demos:
Scarborough R2 2011 and R1 2012. Online: Google Analytics. Requested. Read. Relied on.
6
7. As a consultative media company, we help deliver your
message to the right audience in the most effective way.
Pop
PRINT SOLUTIONS
Ups
•Front Cover Wraps
•Front Page Skyboxes
•Front Page Strips
•Tab-Ons
•Pop-Ups
•Content Adjacencies
•Inserts
•Print/Delivers
Sky
Cover Box
Wraps
Tab
Ons
Strip
Ads
examiner media group Requested. Read. Relied on.
7
8. Interact with consumers through live events, promotions,
and signage to build connections and transactions.
OUT-OF-HOME
•Events/Promotions
•Partnerships With Major DC
Arts, Events, Sports Franchises,
and Military
•Custom Events: Built To Fit
Your Need
•Brand Ambassadors
•Mobile Marketing Teams
•Sampling
•Shout Outs!
•Rack Cards and QR Codes
•Convention Center Signage
examiner media group Requested. Read. Relied on.
8
9. Washingtonexaminer.com delivers a multi-faceted digital
experience to reach more than 5 million adults monthly!
DIGITAL SOLUTIONS
•Home Page Wraps •
•Traditional Banners
•Standard Display Ads
•Rich Media Expandables
•Video Display
•Social Media Sponsorships
•Custom Pop-Up Platforms
•
examiner media group Requested. Read. Relied on.
9
10. The Examiner works with many clients to maximize their
advertising investment and deliver measurable results.
examiner media group Requested. Read. Relied on.
10
11. For more information contact
Jeannine Antus @ 818-429-0913
examiner media group Requested. Read. Relied on.
11