The trailer introduces the two main characters as they get married in a mysterious location. Their wedding seems suspicious as uniformed men appear and the officiant tells the couple to "run." Memories of the couple's happy relationship are then shown, but the male narrator questions what would happen if he couldn't remember them. As his wife loses her memory in a car accident, he angrily tells the doctor that "she doesn't remember me." The trailer builds intrigue around the couple's relationship and her memory loss while maintaining an upbeat tone to appeal to romance movie audiences.

1. Trailer Analysis

2. • The MPAA screen being green shows that this preview is approved for all
audiences, this meaning that it is appropriate for audiences in theatres, taking
into account what movie the audience is about to watch.

3. • The trailer starts with over the shoulder shots, this introduces the audience to the main
characters of the film and makes the audience aware of the two characters which the film
will be based around letting them make their first impressions on them straight away. The
diegetic dialogue links to the title as the two are saying their vows to one another, a sound
bridge is used as when each of the characters is talking the shot changes to a over the
shoulder shot of the other character. The dialogue is the only sound present in these first
few shots this makes the main focus to the audience that they are getting married.

4. • A mid-shot is then used which gives the audience a glimpse of the location the two
main characters are actually getting married in, this creating questions for the
audience as they are unaware of why they are not having a traditional type wedding
and where they are having this wedding, making them want to watch the film to find
out this information as the trailer is not going to give too much away. This mid-shot
also shows other characters which gives the audience an idea of some characters
which are likely to feature in the story line. The dialogue between the two continues
of them giving their vows.

5. • A cut is then used to a two-shot of two men who appear to be in a uniform showing their
authority to the audience. This shot only lasting around two-three seconds, the next shot
being a over the shoulder shot of the female character once again making this shot a
reaction shot after the shot before. These two shots only lasting a couple of seconds make
this scene feel more frantic and makes the two characters getting married seem a lot more
suspicious, once again leaving the audience with many questions about the two characters
which makes them want to watch the film to find out.

6. • “I now pronounce you husband and wife. Kiss. Run!” As the character says this his
tone of voice begins to get more panicky and the pace gets quicker, this showing the
audience that these characters are not meant to be this place, straight away showing
the audience some thrill and excitement in the film. This following conventions of a
romantic drama as it shows the happiness and excitement of the characters. A
sound bridge is used as this over the shoulder cuts to this mid shot of the characters
running away from the two characters whom appeared in the doorway previously.

7. • A cut to this screen is where the non-diegetic backing track starts, the backing track being
upbeat and happy suggests to the audience that this will be a happy film which follows
conventions of a romance film being all happy with not a lot of drama. These two
companies logos are displayed near the start of the trailer so that they will stick in the
audiences head so they will be able to recognise them in the future, often logos are shown
again near the end of the trailers again as a reminder to the audience. This could make the
audience want to look into these companies more and watch others of their films if they
enjoyed this one.

8. • A slow fade transition is then used between each of these three to four second shots as the
soft upbeat diegetic backing track plays. The shots don’t have any dialogue in them which
makes these series of shots appear as flash backs/memories, showing the audience the two
characters comfortable fun relationship. A non-diegetic voice over is played over the top of
these shots “life's all about moments” the voice being the male character that is seen in the
shots that spoke previously, this suggests to the audience that it is him that is looking back
on these memories which would make the audience wonder why he is looking back not
forward. Suggesting that something may have happened.

9. • There is a use of pause whilst the three to four second shots keep appearing
on screen with slow fade transitions between each one, this puts more
emphasis on what the character is saying in the voice-over and gives the
audience time to think about it and relate to it.

10. • The voice over then starts again over the last shot and ending on this one. “what if
one day you could no longer remember any of it?” This is a foreshadowing and
gives the audience the knowledge that someone isn’t going to be able to remember
something, by putting this in makes the audience feel as though they knew it was
going to happen when it does as if they guessed it.

11. • As the shot changes from a over the shoulder shot to a mid shot from the
front of the car, a diegetic sound effect of a lorries horn is heard, this gives
the audience an idea of what is about to happen before it does almost like a
warning. The mid-shot is used as it shows the some of the background as
well as the characters, this means that the audience can see the lorry heading
towards the back of the car but the characters are unable too.

12. • A title screen is then shown to show the release date of the film,
simultaneously with the appearance of the title screen a new non-diegetic
backing track begins to play, this contrasts the action as the story line shown
is all intense as the woman has lost her memory but the backing track still is
upbeat and happy, this follows conventions of a romance film as it is trying
to keep the mood light even if something dramatic and upsetting is
happening.

13. • A close up is then used of the male character to show his emotions as he
comes to terms with the situation. In this shot he is in dialogue with the
doctor, “she doesn’t remember me!” his tone of voice is strained and angry
which shows to the audience how upset he is at this moment.

14. • A sound bridge carries on of the doctor and the male characters
conversation whilst these mid-shots are shown, similar to last time only
lasting around three to four seconds with slow fading transitions although
this time the mood has changed from happy to more serious.

15. • As these two title screens are shown at the end of the trailer the non-diegetic
backing track increases in volume to lighten the mood once again and keep
the happy atmosphere for the audience. The second screen is almost like a
reminder for the audience as although there already has been a title screen
saying the release date it has been shown again in case the audience wasn’t
paying attention the first time. The companies logos also are shown again to
make them more recognisable to the audience for the future.
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