The document discusses the importance of consistency in user experience design while also highlighting the benefits of differentiation from competition and maintaining clean code. Consistency within an application improves the user experience, but being distinctive from other applications is also important. Well-structured and maintainable code allows for new features to be easily implemented. Bullet points are discouraged in favor of full paragraphs.

1. User ExperienceThe UX of Consistency

2. No Bullet Points

4. ConsistencyUser Experience

5. Pleasedon’t movemy cheese!

6. Dopamine LovesPatterns

11. Being differentUser Experience

12. Think Different

17. FrameworksUser Experience

18. <a href=“#” onclick=“alert('Hello World!'); return false“ style=“color:red”> Click me<a/>This used to be standard practice

20. Jenga Code

23. Features flow from clean code

24. SummaryConsistency within the app is goodDifferent from competition is goodMaintainable clean code is goodBullet Points are bad

25. Glen Lipka@glenlipkahttp://commadot.comMarketo (We’re hiring in SF Bay Area)