User testing these days are impacting design which shouldn't be the case. We as designers should be able to change behaviours.

1. The User is
Always Wrong!
There I said it! A presentation by Krishnaa Artisto

2. If you release a new product, or re-
design an old site, the worst possible
feedback you can get is that the
users love it!

3. You have dumbed your
design down to please
your users clients.
then maybe you should
be servicing!

4. Clients love to make new sites that behave
almost the same as the previous site.
Pssttt… the last website was one of the worst sites on the planet.

5. Here is how the digital world
work: we build upon what
users have learned so that
they don’t have to re-learn
something again.

6. No, we don’t want to re-invent
the wheel, we want to invent
hover boards and space
ships and cool things like
that. Fuck the wheel!

7. An average user
● uses Word (or worse: Excel)
● sort photos in folder structures. Bebootyfull.psd
● they double-click on things (or worse: right-click).
● They are scarred for life, and is not a good test subject.

8. Your target user should not
be existing users. It should
be new users. And when I
say new, I mean really new.
Like new born new.
When I think about it, user tests on new
borns, or people who have lived in the
woods all their lives (raised by wolves
hopefully)

9. Usability is dead
To release a new web service that is
not user friendly in 2016, you either
have hired a print ad agency or you
live in Japan.

10. You do know that one of the main
reasons that people don’t switch to
Mac is that Excel on Mac is not as
good (do you realise how insane
that is!)
...or that one of the main reasons
for buying a Mac, is not because
it’s OS have better UX but rather
that the laptops looks better, or
that everyone else has one.
The user is always wrong,
never listen to them!

11. People who work with designing web
products or experiences, should know
what the best solution is.
Our work as designers is
to change behaviours.

12. Thank you
for your time and energy
A lil treat for you awesome sauce peeps!
Polo experience by piaget