How to get your company where you want it to be? Ukuzwa helps companies succeed through getting people to work optimally, ensuring best business practices are followed and that the CEO and his team have a vision. Ukuzwa clients enjoy working in their business again and reap the reward of increased revenues and profits. Who are you going to call to help you succeed? Remember, with a trusted partner you can go so much further!

1. The Ukuzwa Story
A Profile Document
October 2013

2. Index
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
The Ukuzwa Story Begins
About the Team
Our Purpose is Not Negotiable
Our Approach to Success
How do we Deliver?
The Rockefeller Habits
What Clients Say About
Other Products
Infographic
Where to Contact Success
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3. The Ukuzwa Story Begins
Background
Ukuzwa was founded by Jacques Velleman with the purpose to
help companies succeed. This is not a euphemism for sales or
selling but rather a methodology to work together for mutual
success and satisfaction.
The word Ukuzwa means to listen in Zulu. How often do we find
that people misinterpret circumstance and issues because they fail
to listen? As the late Stephen R Covey advices in this book, The 7
Habits of Highly Successful People, first seek to understand.
Ukuzwa is the trusted partner to do just that. Our approach is
simple: We first listen. Then we confirm what we have heard to
ensure we do understand. Only then will we start to investigate
possible solutions to address your needs – or more importantly, to
help your company succeed!
Ukuzwa is a member of Gazelle International Coaches and has
unlimited access to business tools, case studies and thought
leadership. Through the extensive experience and capability of its
people, Ukuzwa is able to apply these tools, case studies and
leadership wisdom to the context of South African companies.
Together with people management and financial outsourcing
solutions, Ukuzwa is the trusted partner to help companies
succeed.
The Ukuzwa Values
•
We achieve collaboration by working together to build great
teams;
•
We create sustainability by having a long term view to have a
positive impact on the future;
•
We add value by thinking before we act to ensure our actions
lead to results;
•
We embrace trust by doing what we say we will do to ensure
we are accountable.
Why Ukuzwa?
Ukuzwa is a South African company with a passion for its country.
The name Ukuzwa means „to listen‟ and we believe that by
hearing our clients, we can help them succeed. We believe that by
helping companies succeed they will in return grow, prosper and
create jobs in a country that desperately needs to bring down its
unemployment rate. In the process Ukuzwa aims to educate,
empower and coach people to achieve this objective of reducing
unemployment.
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4. About the Team
Jacques Velleman, B. Comm (Hons), Unisa
Jacques, a Gazelles International Coach has a
passion to help companies and people succeed
through training, speaking and consulting. He
also has a love and delight for business
subjects that speak to relationships, leadership
and purpose.
Jacques studied Accounting and completed his Accounting articles
with a one of the large auditing firms. He subsequently completed
his honours and his entrepreneurial spirit led him to start an
accounting and IT services business. Later he became a financial
director of a subsidiary of a listed concern. He then resigned and
founded a business unit within a very prominent medium size
consulting firm, with the banking industry as his core clients. This
is where his love of consulting, speaking and training was
unlocked. Jacques later became an executive and shareholder in a
fast growing IT company. Here he honed his skills in providing
structure, processes and financial leadership. His ability to create
teams and work with people added great value to the organisation.
Knowing his purpose is to coach businesses to succeed he exited
in 2012 to found Ukuzwa.
Jacques has also been involved in a few start up‟s which gave him
opportunity to exercise his entrepreneurial muscles. These,
included a women‟s only gym, olive and olive oil distribution and a
consulting firm. He has had his fair share of failures which is where
Jacques experienced his greatest learning's from the school of
business; something that every MBA graduate longs for.
Besides his passion for business, Jacques is also passionate
about his family. He loves cooking, red wine and conversations
about making South Africa a better place.
Drikus Engelbrecht, CA (SA)
Drikus is a Chartered Accountant who thrives
on helping companies maximise their profits
with specific focus on people, systems and
information. He qualified as a Chartered
Accountant early in his career and, after
completing his articles, discovered the
diver se exper ience t hat Managem ent
Consulting offered.
His exposure to various sectors and
strategies has helped to fuel his passion for understanding the
activities behind the numbers.
After gaining a wealth of experience in both private and public
sector consulting, Drikus joined a company where he formed part
of the team who listed this company on the JSE Limited Main
Board. He went on to become the Group Financial Manager of this
company and was later promoted to head up the Turnaround and
Change Management Programme as Business Executive of the
listed concern.
Drikus joined Ukuzwa in May 2013 with the objective to add value
to companies in South Africa and helping them take their business
to the next level. Drikus believes in building great teams and
looking after them, focusing on the right tasks and executing them
successfully.
He is a keen fly-fisherman and golfer, and enjoys fine culinary
experiences that include good wine and coffee.
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5. Our Purpose is Not Negotiable
Our purpose is to help companies succeed. For many CEO‟s
and their executive teams success means different things.
Through conversations and working with clients we have
discover 3 key drivers of success:
1. Sustainable Revenue Growth
2. Sustainable Profitability
3. Successful Exit Strategy
Revenue Growth
Most CEO‟s and their leadership teams want to grow their
business and revenue growth is the key focus here. Gazelles
International Coaches work with clients all over the world and
our bench mark for a Gazelle‟s type company is 20% revenue
growth for at least 4 years. Our approach and tools help
clients become market leaders in their industries.
Profitability
Growth in revenue is vanity if it does not correspond with
growth in profits. Gazelles International Coaches have found
that the key barriers to growth are:
We address these barriers to ensure clients maintain
profitability or even better yet, increase profitability!
Exit Strategy
Many business owners want to exit their company at some
stage. Either to retire, take up a hobby full time or to start
another business for the sheer adrenalin rush. Before you can
sell your business it needs a value and to be independent of
the owner or founders. If your business is dependant on you
then you have a job and not a business. We help business
owners put the right systems and structures in place to enable
them to sell it for the price they want. We also help them grow
the business until they get the price they want for their
business.
The more businesses we can help succeed in South
Africa, the more jobs we can create in our country. The
more jobs we create the more people we enable to live a
life where crime is not a option. Where people can invest
in their children's education so that South Africa can
become the true leader of the Africa continent. That is our
purpose.
1. Lack of Leadership
2. Lack of Systems and Structures
3. Market Dynamics
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6. Our Approach to Success
Although success can mean many things for different people
the formula stays the same, whether it is for a business or an
individual. First you create a picture of where you want to go.
When you know what that picture looks and feels like, when
this vivid picture is imprinted in your mind and heart, then you
need to put a plan together. Dreaming up ideas are great and
we promote this activity furiously. A plan, however, helps
make a dream a reality. With a plan in place the next step is
to do something about it. Nobody has ever achieved anything
by waiting for it to happen. To complete the final piece of the
puzzle you need to execute your plan. At Ukuzwa our focus is
on helping companies achieve success and our approach is
simple:
DREAM + PLAN + EXECUTION = SUCCESS
Dream
A vision is not merely a plaque in reception. No, please do not
insult your employees like this. It is a painted picture of what
your company looks like in the future. It is a picture that has
captured the hearts and minds of your employees. People are
emotional beings and you first need to get their emotional buy
in to your company‟s dream. They will then go to the ends of
the world for your company and you don‟t have to pay them
more. They do it because they believe in a higher purpose
than just doing a job.
Plan
Once your picture of the future is crystalized in a beautiful
painting it is time to sit down and plan. Planning includes
thinking about resource requirements and what skills will you
be needing to execute your plan. What are your time frames to
achieve what? And very importantly who is going to do what?
A structured plan creates clarity and alignment, without which
a company cannot grow towards success.
Execution
Everything is now in place to execute but it is not always that
simple. Even with a plan in place execution will not be
effective if you don‟t monitor the plan and hold people
accountable. This can however be achieved by creating a
meeting rhythm in your business and appropriate dashboards
that inform leaders of what behaviours are being executed.
Ukuzwa helps clients achieve all 3 components by ensuring
the correct sequence takes place. First you need to win the
hearts and mind of people (DREAM), secondly you need to
create a plan for alignment (PLAN) and thirdly people need to
be held accountable (EXECUTION). This is our approach to
success for clients.
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7. How do we deliver?
Our purpose is to create more jobs in South Africa. We
therefore help our clients grow by employing more people,
and either maintain or increase profitability. This is a huge
task and that is our job.
•
We train CEO‟s and their leadership teams in Mastering the
Rockefeller Habits, an Executive Programme used by more
than 20 000 executives and leadership teams world wide for
strategic planning and growth.
Besides training CEO‟s and their leadership teams to
understand these concepts and their unique answers to each,
we help them implement. A vision and a plan is nothing
without execution and we help companies create:
Our mission is to help companies get the four critical
decisions right to maximize their revenue, profit and time.
This Executive Programme will present companies with tools
and concepts for making the right decisions in the areas of
People, Strategy, Execution and Cash.
•
ROCKEFELLER HABITS
Learn or review the 10 Rockefeller Habits checklist to
strengthen execution.
•
MEETING RHYTHM
Ensure meetings take place with the right agenda and
frequency so that communication is clear throughout the
company.
•
CLARITY & ACCOUNTABILITY
Ensure everyone in your company is clear on
accountabilities and has a roadmap for growth.
Some of the key understanding we help companies with
are:
•
PURPOSE & GOALS
Win the minds and hearts of your people and clarify
where the company is going.
•
CORE CUSTOMER & BRAND PROMISE
Develop clarity on “who” you are serving and “what” you
are promising your customers.
•
PRIORITIES & METRICS
Make your most critical short-term decisions by setting
quarterly and personal priorities and metrics. Know what
data you will measure to ensure the right behaviours.
CORE VALUES
Enliven your identity and energize your employees. Use
core values and learn how to hire your dream team.
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8. The Rockefeller Habits
The “Mastering the Rockefeller Habits Four Decisions Executive
Programme” is structured according to the Four Critical Decisions
every growth company must get right. Each of these four
areas, PEOPLE, STRATEGY, EXECUTION & CASH includes the
theory behind critical questions that are asked during the
programme and the questions are related to case studies of
Gazelles clients. Exercises are completed by the leadership team
for their answers to some of these critical questions:
•
PEOPLE
•
•
•
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Would you enthusiastically rehire everyone on your team?
Do you have the right people in the right seats doing the
right things?
Who are your A, B and C performers?
STRATEGY
•
•
•
•
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Can you state your strategy in a sentence?
Do you have a real plan or is your team just reacting to the
market place?
Are your business practices aligned with your core values?
How clear are you about who your core customer is?
Does everybody in your company understand your brand
promise and how do you measure fulfilling it?
Is everyone in your company passionate about climbing
Mount Everest and achieving your Big Hairy Audacious
Goal (BHAG).
EXECUTION
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•
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How disciplined is your execution?
How many priorities does your company have?
What are the critical numbers you review to determine if
you are on target?
What does your dashboard reflect back to you?
CASH
•
•
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How can you increase cash flow without more outside
financing?
What is your current cash conversion cycle?
How fast can your company afford to grow?
ONE PAGE PLAN
At the end of the two days the leadership team would have
completed their One Page Plan together with a list of the 3-5
priorities to focus on during the next 90 days.
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9. What Clients Say About
Mastering the Rockefeller Executive Programme
“Learning the Rockefeller Habits is the single best thing we
have done as a company. It has led to complete company
alignment, faster learning and numerous breakthroughs.
More importantly, the process has allowed us to thrive
despite being in an industry that has fallen almost 70% in
the last number of years. I consider it a must for any
leadership team looking to grow its business”.
~ Jeff Booth, CEO, BuildDirect
“Recordsforce has been using
Gazelles for a year and a half and we
love it! It has made an amazing
difference for me as CEO to have a
real methodology for running my
business."
~ Bill
Becker, President, Recordsforce
“Learning and implementing the Rockefeller Habits with Gazelles
International tools into Taurus Group has made a huge difference in
the clarity of direction, focus on the right priorities, improved
communication within the business and faster execution. This has
resulted in strong revenue growth, stronger cash flow and a very large
improvement in net profit. I consider this a must for any leadership
team looking to grow its business.”
~ E. Wayne Bailey, Director Taurus Group Limited, New Zealand
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10. Other Products
Shadowmatch is the perfect workforce optimization system. The
Shadowmatch methodology and system took a team of specialists
10 years to research and design.
The internationally acclaimed Shadowmatch behavioural
assessment system enables strategic services that addresses the
challenges of contextual fit in human capital management:
Behavioural Team Building; Employee Development; Hiring &
Redeployment. Shadowmatch scientifically determines the habits
and behaviours of individuals.
Organisations use this to understand the contextual aspects of
their employee recruitment and development processes and this
understanding benefits future decision-making, which enhances
the success of all employees.
NXTmove has captured all business practices in the world into a
single business practice map. These business practices can be
condensed into 20 design areas, each contributing to the success,
neutrality or failure of your business. The critical contributor of
each area is mapped and the resulting Global Best Business
Practices are packed into the NXTmove tool.
The tool acts as a filter to assess how well your business matches
global best practice. By answering a set of questions about your
business NXTmove uses fuzzy logics and artificial intelligence (AI)
to map your business practices. Your business practices and the
Global Best Practices benchmark are then compared. NXTmove
compiles this into a visual view of your business, the business
“Heartline” and also creates a detailed report on all aspects of your
business, highlighting future development opportunities. Gaps are
identified and NXTmove recommends projects that if successfully
implemented, will close those gaps. The NXTmove package
provides a detailed roadmap to help the leadership team design
their business for success!
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12. Where to contact Success
Jacques Velleman
Drikus Engelbrecht
c: 083 299 6830
e: jacques@ukuzwa.co.za
www.jacquesvelleman.co.za
c: 074 422 7777
e: drikus@ukuzwa.co.za
@jvelleman
Jacquesvelleman.wordpress.com
www.ukuzwa.co.za
Ukuzwa
Ukuzwa
@helpsucceed
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