Advertisements use visual and audio techniques to manipulate consumers, according to the document. Visuals employ settings, weather, people and celebrities to influence viewers. Audio uses music and dialogue to make consumers feel emotions and relate to products. However, the document notes that advertisements only show selective views and may contain lies or half-truths, presenting unrealistic versions of products or lifestyles.
3. Techniques ( Visual)
• Many companies use visual stimulates to induce consumers
• The setting, weather, time of day, and people in the commercial all
contribute to their manipulation
• Companies often use famous or well known people, along with
“beautiful” and apparently happy human beings
4. Verbal/ Audio
• Advertisements are able to set a mood or make you feel an emotion by
using certain music or sounds
• The dialogue of an actor in a commercial can cause a viewer to relate,
connect, or feel more desire for the product
• Slogans or catch phrases also become memorable to consumers and
could cause them to choose one good over another
5. The ugly truth
• Advertisements only show and tell you what they want you to see and
hear
• Often advertisements are filled with lies or half truth
• McDonalds appears to support healthy habits despite being known for
being disgustingly unhealthy
• Never show the other side of reality(the less fortunate, “ugly”, obese)
