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The Three Seashells
- 1. Julia Rexon, Net Sirisantana, Yunhee Song, Andrea Villarreal, Deidre Washington
- 4. Victor Hugo (Les Misérables) “The history of men is reflected in the history of sewers”
- 5. “I have to pick up seat with MY FOOT” “It's horrible when you're literally shoulder to shoulder touching while peeing” “Spreading legs is more about not standing in pee than anything else” “I flush with my shoe don’t want to touch that” “I DON’T WANT TO TOUCH ANYTHING!” “This is a civil right issue, and I will stand up not only for my own rights, but the rights of every transgender student who will ever have to face this issue, both in Gloucester and the nation." “It’s pretty shameful to see this kind of hysteria focused on just one teenage kid” “Men have shitty aim and seem to pee as much into the urinal as out of it”
- 6. Maximize use of the UNISEX public toilet to create a CLEAN, SAFE place to pee, regardless of gender or ability.
- 9. COMPETITORS
- 10. Washlet Numi Residential | High-End COMPETITORS
- 11. We P Urinal by Michael Farago Public | Unisex Girly Urinal by Matteo Thun COMPETITORS
- 12. The Ultimate Clean Toilet by Young Sang Eun Public | Concept Design COMPETITORS
- 13. Portland, OR Public | Outdoor New York, NY COMPETITORS
- 14. TARGET USERS
- 15. THE 3 GENERATIONS’ FAMILY Australian tourists in NYC TARGET USERS
- 16. SHARED PAIN POINTS Contact, touch things in the public restroom Bad smell Unflushed toilets Overall dirty, old appearances TARGET USERS
- 17. Cate Blanchett 35 years old TARGET USERS
- 18. “I look back on my life like a good day’s work, it was done and I am satisfied with it.” Geoffrey Rush 75 years old TARGET USERS
- 19. “I love my mom, daddy and grandfather.” James Rush 6 years old TARGET USERS
- 20. MATERIALS
- 21. STAINLESS STEEL Indestructible Safe Easy to mold Non porous Easy to clean MATERIALS
- 22. PLASTICS PP for seat’s temperature stability ABS for friction point requiring high impact resistance MATERIALS
- 24. MECHANICS
- 26. Initial 100 urinal $28,630 PRODUCTION COST Design cost $17,250 weekly Initial 100 stalls $37,100-1.74M
- 27. SUSTAINABILITY
- 29. PLUMBING Subterranean Automatic flush if reaches limit Air pressure SUSTAINABILITY
- 30. Renewable energy suggested if capable ENERGY SUSTAINABILITY
- 35. FLOOR SENSOR Close and lock Manual unlock if emergency Adjust urinal position 911 INTERNET OF THINGS
- 36. MOBILE APP
- 38. MOBILE APP
- 39. MARKETING
- 40. #PeeShells CROWDSOURCING #1 PROMOTING OUR URINAL Develop the ad MARKETING
- 42. CROWDSOURCING #2 STALL INSTALLATION AND DESIGN Central park IDEO and CDF MARKETING
- 43. CROWDSOURCING #3 CONNECT WITH UNIVERSITIES Sponsored classes “Pee Shell” design Site specific MARKETING
- 44. CROWDSOURCING #4 ALIGNING WITH CAUSES|CAMPAIGNS World toilet day Glaad MARKETING
- 45. CROWDSOURCING #5 ONLINE CROWDSOURCING crowdrise.com Crowdfunding quirky.com Creative crowdsourcing Crowdvoting MARKETING
- 46. In-app adsAd spaces App sales PROFIT
- 47. RISK ANALYSIS
- 48. RISK ANALYSIS Design for failure Overcoming the public toilet stigma Potential misuse Design flaws
- 49. PRODUCT ROADMAP