Julia Rexon, Net Sirisantana, Yunhee Song, Andrea Villarreal, Deidre Washington
Victor Hugo (Les Misérables)
“The history of men is
reflected in the history
of sewers”
“I have to pick
up seat with
MY FOOT”
“It's horrible when
you're literally
shoulder to shoulder
touching while
peeing” “Spreading
legs is more
about not
standing in pee
than anything
else”
“I flush with my shoe don’t
want to touch that”
“I DON’T WANT TO
TOUCH ANYTHING!”
“This is a civil right
issue, and I will
stand up not only
for my own rights,
but the rights of
every transgender
student who will
ever have to face
this issue, both in
Gloucester and the
nation."
“It’s pretty shameful to see
this kind of hysteria focused
on just one teenage kid”
“Men have shitty aim and
seem to pee as much
into the urinal as
out of it”
Maximize use of the UNISEX public toilet
to create a CLEAN, SAFE place to pee,
regardless of gender or ability.
NO
TOUCH
LESS
WATER
NO
MIRROR
“PEE FREELY”
COMPETITORS
Washlet Numi
Residential | High-End
COMPETITORS
We P Urinal
by Michael Farago
Public | Unisex
Girly Urinal
by Matteo Thun
COMPETITORS
The Ultimate Clean Toilet
by Young Sang Eun
Public | Concept Design
COMPETITORS
Portland, OR
Public | Outdoor
New York, NY
COMPETITORS
TARGET USERS
THE 3 GENERATIONS’ FAMILY
Australian
tourists in
NYC
TARGET USERS
SHARED
PAIN
POINTS
Contact,
touch things
in the public
restroom
Bad smell
Unflushed
toilets
Overall
dirty, old
appearances
TARGET USERS
Cate Blanchett
35 years old
TARGET USERS
“I look back on my life like a good day’s work,
it was done and I am satisfied with it.”
Geoffrey Rush
75 years old
TARGET USERS
“I love my mom,
daddy and
grandfather.”
James Rush
6 years old
TARGET USERS
MATERIALS
STAINLESS STEEL
Indestructible
Safe
Easy to mold
Non porous
Easy to clean
MATERIALS
PLASTICS
PP
for seat’s temperature
stability
ABS
for friction point
requiring high
impact resistance
MATERIALS
Superhydrophobic Nanotechnology
COATING
MATERIALS
MECHANICS
Electric
hydraulic
cylinder
MECHANICS
Foot sensors
to activate
Initial
100 urinal
$28,630
PRODUCTION COST
Design cost
$17,250 weekly
Initial
100 stalls
$37,100-1.74M
SUSTAINABILITY
WATER
Use
rainwater
Less
water
Flush
less
SUSTAINABILITY
PLUMBING
Subterranean Automatic
flush
if reaches limit
Air
pressure
SUSTAINABILITY
Renewable energy
suggested if capable
ENERGY
SUSTAINABILITY
INTERNET OF THINGS
USER FEEDBACK
Hello
Fake
flushing
Thank
you
INTERNET OF THINGS
FLUSHING SENSOR
Weight
sensor
One
flush
INTERNET OF THINGS
No
problem
Number
two
INTERNET OF THINGS
FLOOR SENSOR
Close and
lock
Manual unlock if
emergency
Adjust
urinal
position
911
INTERNET OF THINGS
MOBILE APP
MOBILE
APPLICATION
Map
Guide
Reservation
Review
Contact Us
Donation
Scanning*
*Future Feature
MOBILE APP
MARKETING
#PeeShells
CROWDSOURCING #1
PROMOTING OUR URINAL
Develop
the ad
MARKETING
NYC
subway
MARKETING
CROWDSOURCING #2
STALL INSTALLATION AND DESIGN
Central
park
IDEO
and
CDF
MARKETING
CROWDSOURCING #3
CONNECT WITH UNIVERSITIES
Sponsored
classes
“Pee Shell”
design
Site
specific
MARKETING
CROWDSOURCING #4
ALIGNING WITH CAUSES|CAMPAIGNS
World
toilet day
Glaad
MARKETING
CROWDSOURCING #5
ONLINE CROWDSOURCING
crowdrise.com
Crowdfunding
quirky.com
Creative crowdsourcing
Crowdvoting
MARKETING
In-app adsAd spaces App sales
PROFIT
RISK ANALYSIS
RISK
ANALYSIS Design for
failure
Overcoming
the public
toilet stigma
Potential
misuse
Design flaws
PRODUCT ROADMAP
THANK YOUTHANK
YOU!
The Three Seashells

The Three Seashells