Field Agent surveyed 500 moms of 6th-12th graders about their families' Back-to-School attire, cosmetic, and hygiene purchases. The figures below reflect percentage of households, not individual students. Unless otherwise specified, we provide full results (encompassing both boy and girl households) for each product category below.

1. The STUDENT BODY
@FieldAgentInc | marketing@fieldagent.net
80%will get their children
a haircut
71%will buy hair
care products 72%will buy
oral care products
29%will buy eyeglasses
55%will buy
skin care products
86%will buy
underwear
86%will buy bras
(families with girls)
17%will buy a watch
29%will buy
shaving equipment
56%will buy jackets/coats
88%will buy a backpack
90%will buy a
tennis shoes
62%will buy
dress/casual shoes
33%will buy
flip flops/sandals
Field Agent surveyed 500 moms of 6th-12th graders about their
families' Back-to-School attire, cosmetic, and hygiene purchases.
The figures below reflect percentage of households, not
individual students. Unless otherwise specified, we provide
full results (encompassing both boy and girl households)
for each product category below.
89%will buy socks
19%will get their children a
manicure/pedicure
79%will buy blue jeans
50%will buy a belt
34%will buy dresses
38%will buy skirts
42%will buy trousers/slacks
70%will buy shorts
29%will buy
hats/caps
14%will buy
sunglasses
10%will buy
wearable tech
27%will buy
jewelry
SUBSCRIBE NOW
Get our Monthly Newsletter for Exclusive Insights
info.fieldagent.net/subscribe-to-newsletter
20
16
BTS
29%will buy a
purse/bag/tote