The State of Digital

1. THE STATE OF DIGITAL IN EMEA
Shane Nolan, Google, Director UKI & Ireland

2. The State of Digital in EMEA
Shane Nolan, Director, SMB UKI
BEHAVIOUR IS CHANGING.
INTENT IS EVERYTHING.

5. awareness
consideration
purchase
advocacy
awareness>
consideration>
<advocacy
purchase>

6. ‘MARRIAGE EQUALITY’ searches on Google

9. BASKET SIZE ↑200%
FOOTFALL ↓50%

10. MOBILE IS A BEHAVIOUR.

11. The State of Digital in EMEA
Shane Nolan, Director, SMB UKI
INTENT IS EVERYTHING.

12. FROM ATTENTION ECONOMY...

13. ...TO INTENTION ECONOMY...TO INTENTION ECONOMY.

14. WHAT DO PEOPLE DO.

15. THE EVOLUTION
OF SEARCH

16. dublin restaurant reviews

17. SEARCHES FOR
ARE GROWING 1.5X AS FAST
AS SEARCHES FOR ‘WHAT’

18. MAY 2013
why
why is the sky blue
why am i always hungry
why do cats purr
MAY 2015
why
why is australia in the eurovision
why is the euro so weak
why do we dream
why won’t my baby sleep

19. SEARCHES FOR ‘HOW TO’
HAVE GROWN 3X
IN THE PAST 3 YEARS

20. …MAKE PANCAKES UNITED KINGDOM
…HACK WIFI PASSWORD CAMBODIA
…GET DIMPLES THE BAHAMAS
…TIE A TIE UNITED STATES
…KISS INDIA
…GROW TALLER SINGAPORE
HOW TO…
…MAKE A BABY BOY BOTSWANA

21. Marathon
Running Shoes
Nike Running
4X TRAFFIC
2003 2007 2009 2013 2015

22. SOMETIMES WE’RE
JUST LOOKING TO BE
ENTERTAINED.

23. 1B+ VIEWERS PER MONTH
50% VIA MOBILE

24. THE WORLD’S
ENTERTAINMENT PLATFORM.

25. YOUTUBE IS A PLACE OF INTENTION.
X2 likely to expect advertising to fit their content.

26. THE SMALLER THE SCREEN, THE MORE
OUTSTANDING THE CONTENT
NEEDS TO BE.

27. The State of Digital in EMEA
Shane Nolan, Director, SMB UKI
OUR BEHAVIOUR IS CHANGING.
INTENT IS EVERYTHING.

28. BEHAVIOURS & INTENT.
AT SCALE.