The document outlines five key principles for leading a well-rounded commercial real estate (CRE) team: set clear expectations, demand competence, multiply connections, foster collaboration, and prioritize communication. It emphasizes the importance of learning from mistakes, leveraging diverse experiences, and building strong relationships. A quote from Michael Jordan illustrates the value of resilience and learning from failures in achieving success.

1. THE 5 C’S OF
LEADING A WELL ROUNDED
CRE TEAM
Brian G. Schwagerl, JD, MCR
May 1, 2012
CORENET SAN DIEGO

2. 1. Set clear expectations.

4. Fill in the holes of your staff.

5. Learn from your mistakes.

6. Make corrections where needed.

7. 2. Demand competence.
Education and experience always helps.

8. Diversify and seek innovators.

9. 3. Multiply your connections
Both internal and external.

10. Best connections are made over coffee
conversations and shared experiences.

11. Kick it up a notch

12. Service providers can battle it out.

13. 4. Foster collaboration.
Instead, hug it out.

14. 5. Communication is crucial.
Speak, write, and listen clearly.

15. Use all forms of social media available
today.

16. “I've missed more than 9000
shots in my career. I've lost
almost 300 games. 26
times, I've been trusted to
take the game winning shot
and missed. I've failed over
and over and over again in my
life. And that is why I
succeed.”
-Michael Jordan

17. LEADING A WELL ROUNDED
CRE TEAM
Brian G. Schwagerl, JD, MCR