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The Search Agency's Trends in Paid Search Report Q2 2013
- 1. Trends in Paid Search Q2 2013 The Search Agency
- 2. Overall Paid Search Trends 2Proprietar y and Confidential
- 3. Overall Trends in Paid Search 3Proprietar y and Confidential Overall impressions increased 7.5% YoY and 20% QoQ.
- 4. Overall Trends in Paid Search 4Proprietar y and Confidential Overall search engine clicks increased 5.2% YoY but decreased 6.4% QoQ.
- 5. Overall Trends in Paid Search 5Proprietar y and Confidential CTR across search engines decreased 2.1% YoY and 22% QoQ.
- 6. Overall Trends in Paid Search 6Proprietar y and Confidential Overall CPC across search engines increased 10% YoY and 17.3% QoQ.
- 7. Trends in Paid Search by Search Engine 7Proprietar y and Confidential Google’s clicks increased 4.1% YoY and Bing’s clicks increased 12.9% YoY. Total clicks fell on both engines in Q2, dropping 7.1% on Google and 4.1% on Bing QoQ.
- 8. Trends in Paid Search by Search Engine 8Proprietar y and Confidential CPCs increased across both search engines YoY. Google’s average CPC increased 8.3% YoY and 21.2% QoQ, while Bing’s average CPC increased 18.9% YoY and remained relatively flat QoQ.
- 9. Trends in Paid Search by Search Engine 9Proprietar y and Confidential Google’s desktop CPCs increased both YoY and QoQ, by 9.6% and 20% respectively. Smartphone CPCs decreased 4.9% YoY but increased 23.8% QoQ. Lastly, tablet CPCs increased 25.3% YoY and 27.8% QoQ.
- 10. Trends in Paid Search by Search Engine 10Proprietar y and Confidential Bing desktop CPCs increased 21.9% YoY and 1.1% QoQ. Smartphone CPCs decreased 3.7% YoY and more dramatically QoQ, by 13.8%. Tablet CPCs increased 8.9% YoY and remained relatively flat QoQ.
- 11. Trends in Paid Search by Search Engine 11Proprietar y and Confidential Google’s click share fell to 86.9% in Q2, marking a minimal decrease YoY and QoQ.
- 12. Trends in Paid Search by Search Engine 12Proprietar y and Confidential Google’s spend share fell to 83.8% in Q2—a 2.5% decrease YoY and a 3.1% increase QoQ.
- 13. Trends in Paid Search by Search Engine 13Proprietar y and Confidential Smartphones and tablets continued to gain click share on Bing in Q2. Desktop share fell to 83.5%—a 9.1% decrease YoY and a 3.1% decrease QoQ.
- 14. Trends in Paid Search by Search Engine 14Proprietar y and Confidential Smartphones continued to gain share on Google in Q2, while tablet share increased YoY and decreased QoQ. Desktop click share fell to 71%, marking a 14.9% decrease YoY and a 1.2% decrease QoQ.
- 15. Paid Search Trends by Device 15Proprietar y and Confidential
- 16. Paid Search Trends by Device 16Proprietar y and Confidential Desktop spend share decreased by 12.5% from 85.2% to 74.5% YoY and decreased by 2.5% from 76.5% QoQ. Smartphone spend share increased by 70.4% from 8.4% to 14.2% YoY and increased by 12.0% from 12.7% QoQ. Tablet spend share increased by 74.7% from 6.4% to 11.2% YoY and increased 4.2% from 10.8% QoQ.
- 17. Paid Search Trends by Device 17Proprietar y and Confidential Desktop impression share decreased 12.4%, from 89.2% to 78.1% YoY. Tablet impression share increased 77.9%, from 5.3% to 9.5% YoY. Smartphone impression share increased 131%, from 5.4% to 12.4% YoY.
- 18. Paid Search Trends by Device 18Proprietar y and Confidential Desktop click share decreased 14%, from 84.5% to 72.7% YoY. Tablet click share increased 53.7%, from 7.2% to 11% YoY. Smartphone click share increased 97.1%, from 8.3% to 16.3% YoY.
- 19. Paid Search Trends by Device 19Proprietar y and Confidential Smartphone CPC decreased 4.8% YoY but increased 21% QoQ. Tablet CPC increased 25.1% YoY and 24.5% QoQ. Desktop CPC increased 12% YoY and 15.9% QoQ.
- 20. Paid Search Trends by Device 20Proprietar y and Confidential Google’s share of total clicks on tablets decreased from 93.9% to 89.1% YoY.
- 21. Paid Search Trends by Device 21Proprietar y and Confidential Google’s click share on smartphones increased from 93.4% to 94.1% YoY but fell from 94.7% QoQ.
- 22. Paid Search Trends by Device 22Proprietar y and Confidential Google’s share of total clicks on desktops decreased 2% from 86.7% to 84.9% YoY.
- 23. Paid Search Trends by Ad Format 23Proprietar y and Confidential
- 24. Paid Search Trends by Ad Format 24Proprietar y and Confidential PLA spend increased 347.2% YoY and decreased 14% QoQ.
- 25. Paid Search Trends by Ad Format 25Proprietar y and Confidential PLA clicks increased 382.5% YoY but decreased 35.7% QoQ.
- 26. Paid Search Trends by Ad Format 26Proprietar y and Confidential PLA CPC decreased 7.3% YoY but increased 33.8% QoQ.
- 27. Paid Search Trends by Ad Format 27Proprietar y and Confidential 13.1% of total PLA clicks came from tablets. Share of PLA clicks from smartphones more than tripled QoQ and desktop clicks decreased 12.5% QoQ.
- 28. Trends in Paid Search Q2 2013 The Search Agency