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Uploaded byAurelie Valtat
The science of design
The document discusses the science of design and creating logos. It touches on what makes top brands memorable by being authentic, unique, and integrated. The document also mentions how pleasure, surprise, and harmony impact branding and discusses using science to test logo designs within different cultures.
The science of design
- 1. the science ofdesign create your first logo
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- 4. What are theworld’s top brands?
- 5. What makes abrand memorable? authentic unique integrated
- 6. it’s the brain,stupid!
- 7. harmony survival pleasure surprise
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- 10. Beauty: sponsored byscience
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- 15. The product ofa time and place = culture death in Europe death in Asia
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