Carlos Guardiola, Chief Innovation Officer at Medianet Software, presents on the intersection of romanticism and modern technology, particularly the Internet of Things (IoT). He emphasizes the historical and artistic aspects of romanticism, highlighting its principles such as individuality, beauty, and emotional drive. Guardiola discusses the transformative potential of IoT in monitoring, efficiency, and economic impact, urging audiences to embrace creativity and inspiration in technology.

1. THE
ROMANTICISM
OF THINGS
CARLOS.GUARDIOLA@MEDIANETSOFTWARE.COM
THINGTELLIGENCE 2014

2. HELLO, MY NAME IS CARLOS
GUARDIOLA. I’M CHIEF INNOVATION
OFFICER AT MEDIANET SOFTWARE
FOUNDED IN 1995 OUR COMPANY IS
NOWADAYS PRESENT IN SPAIN, USA
AND MEXICO
WE ARE ONLY 200 TALENTECH
PEOPE, WITH COMMON LOVE FOR
QUALITY AND INNOVATION

3. I’M HERE TODAY TO SHARE SOMETHING WITH YOU
I’M A ROMANTIC

4. …NOT THIS KIND OF
ROMANTICISM

5. THE ROMANTICISM
IT WAS AN ARTISTIC MOVEMENT BORN IN GERMANY AND UK IN THE 18th CENTURY
THE WORD ‘ROMANTIC’WAS WIDELY USED DURING THE 17th CENTURY, MEANING
SOMETHING AWESOME PRODUCT OF AN OVERFLOWN IMAGINATION, OR A
PIECE OF REALITY / NATURE THAT AWAKES THE FANTASYOR EXCITES THE SPIRIT

6. INDIVIDUALISM
QUEST FOR BEAUTY
RELY IN INSPIRATION (vs HARD WORK)
DRIVEN BY EMOTIONS (vs REASON)
LOVE THE NATURE
TASTE FOR EXOTISM
EMBRACE IMPERFECTION HOW TO BE A
ROMANTIC ARTIST

7. THERE’S NO WAY ENGINEERING
OR TELECOMMUNICATIONS
COULD EVER BE ROMANTIC.
PERIOD

8. WHY WOULD THEY
SAY SO, LEO?

9. YOU MIGHT BE RIGHT: MOUNTING THE BIGGEST
CANNON EVER MADE IN THE HEAVIEST TRAIN
AVAILABLE IS THE OPPOSITE OF ROMANTICISM

10. AND ANY 4-YEARS-OLD KID CAN
DESING THIS SUBMARINE

11. Q.E.D.

12. A SUBMARINE CAN BE AWESOMELY ROMANTIC

13. WHY WOULD ANYONE THINK OF A TIME TRAVEL
MACHINE IN THE SHAPE OF A CHRISTMAS BALL?

14. NEVERMORE!

15. MAYBE I WON’T BE A
ROMANTIC WRITER, BUT
SOMEHOW IT SEEMS TO ME
BEAUTIFUL, INSPIRATIONAL,
IMPERFECT AND EXOTIC

16. A TIME MACHINE CAN BE AWESOMELY ROMANTIC

17. FUUUU WHAT IS YOU TALKING ABOUT?
I SO CONFUSE

18. NEVERMORE!
LET’S FIND ROMANTICISM IN THE INTERNET OF
THINGS, SO YOU WON’T FORGET ABOUT IT…

19. “If we had computers that knew everything there was to
know about things (using data they gathered without any
help from us) we would be able to track and count
everything and greatly reduce waste, loss and cost. We
would know when things needed replacing, repairing or
recalling and whether they were fresh or past their best”
Kevin Ashton (1999)

20. www.postscapes.com

21. http://blogs.cisco.com/news/cisco-connections-counter/

23. MINIATURIZATION OF SENSORS AND COMPONENTS
OPEN SOURCE HARDWARE
UBIQUITOUS CONNECTIVITY
MASSIVE AMMOUNT OF IP ADDRESSES AVAILABLE

24. www.postscapes.com
WE CAN
MONITOR
ALMOST
EVERYTHING

25. IPV6 ALLOWS US TO CONNECT 340 UNDECILLION DEVICES
(340,282,366,920,938,463,463,374,607,431,768,211,456)
THERE ARE “ONLY” 10 SEXTILLIONS GRAINS OF SAND ON ALL THE WORLD’S BEACHES

26. http://www.gartner.com/newsroom/id/2575515
GARTNER HYPE CYCLE FOR EMERGING TECHNOLOGIES

27. WE ESTIMATE THE POTENTIAL ECONOMIC IMPACT OF THE INTERNET OF THINGS
TO BE 2,7 TRILLION US$ TO 6,2 TRILLION US$ BY 2025 (MCKINSEY GLOBAL 2013)

28. THE PROMISE OF SMARTER CITIES

29. VOUS PLAISANTEZ?
VISIONAIRES HAVE BEING DREAMING
CENTURIES AGO WITH A CONNECTED SOCIETY

30. Circa 1900

31. THE 1966 BATMOBILE IS EQUIPPED WITH THE LoJack
RECOVERY SYSTEM FOR STOLEN VEHICLES (FOUNDED 1978)

32. LIVELY RAISED 4,8M$ AFTER FAILING IN KICKSTARTER
IT TRACKS ACTIVITY AND ROUTINES TO PROVIDE INDEPENDECY

33. Circa 1900

34. CREATED BY A GROUP OF IoT ENGINEERS, AIR QUALITY EGG
RAISED 144,000$ IN KICKSTARTER TO GATHER INFO N02 & CO

35. Circa 1900

36. 17 MILLION CONTAINERS, 34 MILLION TEU (1TEU = 33m3)
EACH YEAR 10,000 ARE LOST IN THE SEA (1/HOUR)

38. Late 50s

39. 100% CARS WILL BE CONNECTED
IN 2025 (GSMA 2013)

40. Late 40s

41. “WE HOPE THE FAA’S RULES WILL BE IN PLACE AS EARLY AS SOMETIME IN
2015. WE’LL BE READY AT THAT TIME” (AMAZON.COM)

42. Late 50s

43. NEVERMORE!

44. TODAY’S MISSION:
BUY A POSTCARD AND SEND IT TO SOMEONE YOU CARE

45. Late 50s

46. SILENT HERDSMAN RAISED 3M£ FOR WEARABLE COLLARS
THEIR MAIN USE IS TO DETECT WHEN THE COW IS IN ‘HEAT’ J

47. 5,000 HONEY BEES WERE ATTACHED TINY SENSORS
TO CREATE A 3D MAP OF THEIR MOVEMENTS

48. KOUBACHI PLANT SENSOR (INDOOR / OUTDOOR)
ACCURATE VITALITY DIAGNOSTICS (MULTIPLANT)

50. ZOO ATLANTA BROADCAST PANDA CAMS, AND USES G+ HANGOUT TO
CONNECT ZOOKEEPERS LIVE WITH STUDENTS (+1M FOLLOWERS)

51. NEVERMORE!

52. Circa 1920

53. Late 50s

54. NEVERMORE!

55. NEVERMORE!

56. Late 50s

57. SONY ANNOUNCED A TECHNOLOGY THAT CAN STORE UP TO 185TB,
(= 3,700 BLU-RAYS / 47,3 MILLION SONGS) IN THE SHAPE OF A TAPE

58. Circa 1940

60. Late 50s

61. WEARABLE SENSORS AND COMPUTERS

62. WHO WORKS FOR WHOM?

64. ART:chragokyberne0cs

66. Circa 1940

67. I FIND TELEVISION VERY EDUCATING. EVERY TIME SOMEBODY
TURNS ON THE SET, I GO INTO THE OTHER ROOM AND READ A
BOOK (GROUCHO MARX)

68. Circa 1940

69. NEVERMORE!

70. BE A ROMANTIC
INDIVIDUALISM
QUEST FOR BEAUTY
RELY IN INSPIRATION (vs HARD WORK)
DRIVEN BY EMOTIONS (vs REASON)
LOVE THE NATURE
TASTE FOR EXOTISM
EMBRACE IMPERFECTION

71. “THOSE WHO DREAM BY DAY ARE
COGNIZANT OF MANY THINGS THAT ESCAPE
THOSE WHO DREAM ONLY AT NIGHT”

72. THANK YOU
THE ROMANTICISM OF THINGS
carlos.guardiola@medianetsoftware.com
@carlosguardiola